NIKE, INC. v. GLOBAL HEARTBREAK LLC

CourtDistrict Court, D. New Jersey
DecidedNovember 7, 2024
Docket3:24-cv-00476
StatusUnknown

This text of NIKE, INC. v. GLOBAL HEARTBREAK LLC (NIKE, INC. v. GLOBAL HEARTBREAK LLC) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
NIKE, INC. v. GLOBAL HEARTBREAK LLC, (D.N.J. 2024).

Opinion

NOT FOR PUBLICATION UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

NIKE, INC., Plaintiff, Civil Action No. 24-476 (MAS) (RLS) . MEMORANDUM OPINION GLOBAL HEARTBREAK LLC and NAADIER RILES, Defendants.

SHIPP, District Judge This matter comes before the Court on an unopposed Motion for Default Judgment by Plaintiff Nike, Inc. (“Nike” or “Plaintiff’) against Global Heartbreak LLC (“Global Heartbreak’’) and Naadier Riles (“Riles”) (collectively “Defendants”). (ECF No. 7.) The Court has carefully considered the parties’ submissions and decides the matter without oral argument under Local Civil Rule 78.1(b). For the reasons set forth herein, Nike’s motion is granted in part and denied in part. I. BACKGROUND A. Factual Background! Nike is the largest seller of athletic footwear in the world. (Compl. § 22, ECF No. 1.) The instant case concerns Nike’s Air Jordan 1, a sneaker that Nike developed in 1984 for Michael Jordan during his rookie year in the NBA. (/d. § 26.) The sneakers garnered “‘significant publicity”

' For the purpose of this unopposed default judgment motion, the Court assumes as true all allegations in the complaint, except legal conclusions and allegations regarding damages. See DIRECTY, Ine. v. Pepe, 431 F.2d 162, 165 n.6 (3d Cir. 2005) (citing Comdyne I, Inc. v. Corbin, 908 F.2d 1142, 1149 (3d Cir. 1990)).

because Michael Jordan wore the sneakers despite a warning from the NBA that they violated its uniform rules. (id. [ 27-28.) A few weeks after the NBA issued this warning, Air Jordan 1 advertisements began to air nationally. (/d.) The following year, when Nike released the Air Jordan I sneakers to the general public, they immediately sold out. (/d. ¢ 29.) While originally marketed in the basketball context, today the Air Jordan 1 is also “‘a lifestyle symbol and fashion icon,” and Nike avers that the Air Jordan 1 is, to date, one of the “most famous and influential sneaker designs of all time.” Ud. 30.) Nike “owns all right, title, and interest” in the United States Patent and Trademark Office (“USPTO”) Trademark Registrations for the trade dress of the Air Jordan 1 High silhouette (Reg. No. 6,368,694) and the Air Jordan 1 Outsole design (Reg No. 3,721,064) (the “Asserted Marks”). (Compl. § 31; Ex. 1 at 2, ECF No. 1-1; Ex. 2 at 2, ECF No, 1-2.) Nike maintains “strict quality control standards” and inspects and approves products bearing the Asserted Marks before their distribution and sale. (7d. | 32.) It also maintains strict control over the use of the Asserted Marks more generally to control Nike’s “business reputation and goodwill” by regulating how many products bear the Asserted Marks and where and when such products are released. (/d. 33.) Nike additionally maintains that it has developed powerful trademark rights through “long-standing promotion, substantial sales, and consumer recognition.” (/d. ¢ 25.) It has spent “decades” building this goodwill and asserts that “[h]aving distinctive trademarks that are readily identifiable is an important factor in creating a market for Nike’s products, in identifying Nike and its brands, and in distinguishing Nike’s products from the products of others.” (/d. J§ 10, 24.) Nike sells its footwear “directly to consumers through Nike-owned retail stores and digital platforms,” to retail accounts, and to “a mix of independent distributors, licensees, and sales representatives in virtually all countries around the world.” Ud. § 23.)

Global Heartbreak is a New Jersey limited liability company that Riles founded and owns. 13-15.) On December 12, 2023, Nike became aware of Global [leartbreak’s Air Global sneaker through a video published by ReasonTV. (/d. 3, 39.) That same dex, Riles posted on Twitter that Nike was suing him and indicated that he nevertheless still intended to sell the Air Global sneakers. (/d. § 38.) Global Heartbreak sells its “Air Global” sneakers through its website and social media platforms; specifically, Instagram and Facebook. (/d. 937.) The following pictures show the Air Jordan 1 sneaker and Nike’s Asserted Marks (left) and Global Heartbreak’s Air Global sneaker (right).

is

(Id. § 35.) At the time of the ReasonTV video, Nike had not initiated a lawsuit or otherwise contacted Riles. Ud. 39) Shortly after becoming aware of the Air Global, however, Nike initiated contact by sending a cease-and-desist letter to Global Heartbreak on January 3, 2024, requesting: (1) that the distribution, marketing, and sale of the allegedly infringing products cease; and (2) information regarding the number of infringing products sold, the number in inventory, and the manufacturer.

Two days later, Riles posted the cease-and-desist letter to his Instagram account with the caption, “this is what I had to do to get the recognition that I deserved.” (/d. § 40.) After a phone call with Nike on January 9, 2024, Gd. $41), Riles posted portions of a follow-up interview with ReasonTV on his social media accounts in which he stated he “use[d] Nike’s silhouette to get noticed” Ud. 41-42). On January 20, 2024, Riles provided Nike with the information it requested in the cease-and-desist letter, including “the amount of knockoffs sold, and the amount of knockoffs remaining in inventory.” (/d. J 43.) Four days later, Nike asked Riles for assurances that he would stop using Nike’s designs and inform his followers on social media platforms of the same. (/d. | 44.) Riles instead posted on social media demanding a better offer from Nike and threatening to continue selling the sneakers, stating “I’1l drop a 100 more.” (/d.) B. Procedural Background Nike filed a Complaint against Defendants on January 25, 2024 for damages and injunctive relief, alleging trademark infringement under the Lanham Act (Count I), false designation of origin/unfair competition under the Lanham Act (Count ID, trademark dilution under the Lanham Act (Count HI), common law trademark infringement and unfair competition (Count IV), trademark infringement under New Jersey state law (Count V), unfair competition under New Jersey state law (Count VI), and trademark dilution under New Jersey state law (Count VII). (See generally Compl.) Service of process was effectuated on Defendants on March 3, 2024. (ECF Nos. 4, 5.) Defendants failed to answer or otherwise appear in this action, and upon Nike’s request, the Clerk of Court entered an Entry of Default against Defendants on April 5, 2024. (ECF No. 6.) Nike subsequently submitted the instant Motion for Default Judgment. (ECF No. 7.) Defendants still have not answered or otherwise appeared.

II. LEGAL STANDARD Federal Rule of Civil Procedure 55* authorizes a court to enter default judgment “against a properly served defendant who fails to file a timely responsive pleading.” La. Counseling & Fam. Servs., Inc. v. Makrygialos, LIC, 543 F. Supp. 2d 359, 364 (D.N.J. 2008) (citing Fed. R. Civ P. 55(b)(2); Anchorage Assocs. v. VI. Bd. of Tax Rev., 922 F.2d 168, 177 n.9 (3d Cir. 1990)). Entry of default judgment is left to the district court’s discretion. See Hritz vy. Woma Corp., 732 F.2d 1178, 1180 (3d Cir. 1984). A default judgment is a disfavored remedy because it does not resolve a plaintiff’s claims on the merits. See Loc. 365 Pension Fund v. Kaplan Bros. Blue Flame Corp., No. 20-10536, 2021 WL 1976700, at *2 (D.N.J. May 18, 2021) (quoting United States v. $55,518.05 in US. Currency, 728 F.2d 192, 194 (3d Cir. 1984)). Three analyses guide the Court’s discretion. See Victorys Dawn, Inc. v. Clemons, No.

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NIKE, INC. v. GLOBAL HEARTBREAK LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/nike-inc-v-global-heartbreak-llc-njd-2024.