Nidia Martinez, on Behalf of Herself and Others Similarly Situated v. Stratus Franchising, LLC (mem. dec.)

Indiana Court of Appeals·Decided June 21, 2016·No. 49A02-1509-PL-1317·Published

Opinion

MEMORANDUM DECISION FILED

Pursuant to Ind. Appellate Rule 65(D), Jun 21 2016, 8:42 am

this Memorandum Decision shall not be regarded as precedent or cited before any CLERK Indiana Supreme Court

court except for the purpose of establishing Court of Appeals and Tax Court

the defense of res judicata, collateral estoppel, or the law of the case.

ATTORNEYS FOR APPELLANTS ATTORNEY FOR APPELLEE Kathrine D. Jack STRATUS FRANCHISING, LLC Paul B. Overhauser John F. McCauley Overhauser Law Offices, LLC Bingham Greenebaum Doll LLP Greenfield, Indiana Indianapolis, Indiana

IN THE

COURT OF APPEALS OF INDIANA

Nidia Martinez, et al., June 21, 2016 on Behalf of Herself and Others Court of Appeals Case No. Similarly Situated 49A02-1509-PL-1317 Appellants-Plaintiffs, Appeal from the Marion County Superior Court, Civil Division 2 v. The Honorable Timothy W.

Oakes, Judge

Stratus Franchising, LLC, et al., Trial Court Cause No. Appellees-Defendants 49D02-1206-PL-23299

Bailey, Judge.

Court of Appeals of Indiana | Memorandum Decision 49A02-1509-PL-1317 | June 21, 2016 Page 1 of 23

Case Summary

[1] Between 2009 and 2012, plaintiffs Nidia Martinez, Maria Manriquez, Elsa de la

Cruz, Eni Cruz Rodriguez, Victor Garcia, Laura Andolon, Ronny Funes, Theresa Escobedo, Lorenzo Rodriguez, Faustina Negrete, Yolanda Alvarez, and Jose Leon performed commercial cleaning services as “franchisees” of Shamrock Building Services, Inc. d/b/a Stratus Building Solutions of Indianapolis (“Shamrock”), an Indiana commercial cleaning company operating as a regional “master franchise” of Missouri-based Stratus Franchising, L.L.C. (“Stratus”). In June 2012, the plaintiffs brought this class action on behalf of themselves and others similarly situated (“the Class”), alleging, among various claims against several parties, that Stratus aided and abetted franchise fraud and committed civil deception. Following a three-day bench trial, the trial court entered judgment in favor of Stratus. The Class now appeals. We affirm.

Issue

[2] The Class presents four issues for our review, which we consolidate and restate

as: whether the trial court’s findings of fact and conclusion that Stratus did not aid and abet franchise fraud were clearly erroneous.

Facts and Procedural History [3] Stratus is a Missouri company that delivers commercial cleaning and janitorial

services through a multi-tiered franchise model. Stratus sells “master Court of Appeals of Indiana | Memorandum Decision 49A02-1509-PL-1317 | June 21, 2016 Page 2 of 23 franchises” to individuals and businesses (“master franchisors”) that receive exclusive rights to operate a Stratus franchise in a specific territory. Master franchisors then contract directly with customers in their region in need of commercial cleaning services. To deliver these services, master franchisors sell “unit franchises” to individuals (“franchisees”) who clean the customers’ sites.

[4] Under the Stratus system, the master franchisor offers unit franchises for sale at sixteen different price points. Depending on the initial franchise fee paid, the master franchisor agrees to provide the franchisee with customer accounts generating a certain level of revenue. The following table, a partial reproduction of a chart used during franchise sales presentations (“Exhibit 104” or “the franchise chart”), illustrates three “basic” franchise plans offered:

Plan Total Income Down Financed @ Total Full Cash # Payment 15 Percent Investment Payment SBS-6 $6,000/Year $1,000 $2,000 $3,000 $2,700 ($500/Month) ($69.33/Month)

SBS-9 $9,000/Year $3,200 $2,000 $5,200 $4,160 ($750/Month) ($69.33/Month)

SBS- $12,000/Year $4,000 $2,000 $6,000 $4,800 12 ($1,000/Month) ($69.33/Month)

(Exhibit 104.) Thus, under the “SBS-6” plan, the master franchisor agrees to provide the franchisee with customer accounts generating $6,000 per year (or $500 per month) in “total income” for a “total investment” of $3000 (or $2700 if paid in cash). As the table shows, a franchisee could finance the purchase by making a partial cash down payment ($1000) and financing the balance ($2000) at a 15% interest rate (over 36 months). Stratus advertises its system as providing franchisees with the opportunity to “own and operate your own Court of Appeals of Indiana | Memorandum Decision 49A02-1509-PL-1317 | June 21, 2016 Page 3 of 23 successful business” with “guaranteed customers” and “guaranteed financing” for “as low as $1000 down.” (Exhibit 65, p. 7.)

[5] In 2008, Kevin Spellacy (“Spellacy”), owner and chief executive officer of Shamrock, purchased a master franchise from Stratus for the Indiana region. Stratus provided Shamrock with a template franchise registration document1 and $500 to pay the Indiana franchise registration fee. Spellacy filled out the registration at Stratus’s corporate offices in Missouri, then submitted the registration to the Indiana Secretary of State. The registration included a Franchise Disclosure Document (“FDD”), an eighty-one page document prepared by Stratus disclosing the details of the Stratus system. The FDD contained a template unit franchise sales contract, the Unit Franchise Agreement (“UFA”), as Exhibit A.

[6] Shamrock soon began acquiring customer accounts in central Indiana and recruiting franchisees to clean the sites.2 To help sell unit franchises, Stratus provided Shamrock with sales and marketing tools. A Stratus franchise sales manual included sales tips, advertisement templates touting “guaranteed customers” (Exhibit 65, p. 7-9), and a complete PowerPoint sales presentation

1 Generally, a person may not offer or sell a franchise in Indiana unless the franchise is registered with the Indiana securities commissioner. See I.C. §§ 23-2-2.5-9 & -10.5. 2 Spellacy described the start-up as: “[Y]ou kind of work both ends against the middle. You’re trying to find franchises at the same time you’re finding accounts, and you’re always doing both with equal vigor.” (Tr. 256.)

Court of Appeals of Indiana | Memorandum Decision 49A02-1509-PL-1317 | June 21, 2016 Page 4 of 23 with accompanying script. Stratus also provided Shamrock with franchisee referrals via the corporate website.

[7] In Indiana, Shamrock targeted its advertisements to Hispanic residents by taking out ads in La Voz de Indiana, a bilingual (Spanish-English) newspaper, and on Radio Latina, an Indianapolis-based Spanish-language radio station.3 These advertisements also promoted the Stratus system as providing “clientes garantizados” or “guaranteed customers.” (Exhibit 56; Tr. 125.) Shamrock hired bilingual employees to give sales presentations in Spanish at Shamrock’s corporate offices. Eight-five percent of Shamrock’s franchisees spoke primarily Spanish or had limited proficiency with English.

[8] During the sales presentations, Shamrock employees used the Stratus sales presentation and the franchise chart. When discussing the “Total Income” column, the manual instructed users to describe the franchise plans as providing “guaranteed gross revenue.” (Exhibit 65, p. 53.) The manual also directed master franchisors to inform prospective franchises about additional fees that would be assessed on monthly gross revenue. These fees included mandatory 5% royalty and 10% administration fees, and an optional (but customary) 5% insurance fee.4 Franchisees also were required to purchase an initial equipment

3 In the “Ethnic Groups” chapter of the sales manual, Stratus urged master franchisors to target franchise sales to “the ethnic communities” using “‘guerilla’ marketing efforts.” (Exhibit 65, p. 11-12.) 4 Although franchisees had the option of purchasing their own insurance, “of the 103 owner-operators that [Shamrock] had . . . there [were] no more than two, maybe three of them, that had their own insurance.” (Tr. 328.)

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