Next Advisor Continued, Inc. v. Lendingtree, Inc.

2017 NCBC 51
North Carolina Business Court·Decided June 14, 2017·No. 15-CVS-21379·Published

Opinion

Next Advisor Continued, Inc. v. LendingTree, Inc., 2017 NCBC 51.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE SUPERIOR COURT DIVISION

MECKLENBURG COUNTY 15 CVS 21379

NEXT ADVISOR CONTINUED, INC.,

Plaintiff,

ORDER AND OPINION ON

v. DEFENDANTS’ MOTION FOR PARTIAL SUMMARY JUDGMENT1 LENDINGTREE, INC. AND LENDINGTREE, LLC,

Defendants.

1. THIS MATTER is before the Court upon Defendants LendingTree, Inc. and LendingTree, LLC’s (together “LendingTree” or “Defendants”) Motion for Partial Summary Judgment (the “Motion”) in the above-captioned case. Having considered the Motion and supporting documents, the briefs in support of and in opposition to the Motion, appropriate matters of record, and the arguments of counsel at the April 13, 2017 hearing on the Motion, the Court hereby GRANTS the Motion.

Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, L.L.P., by Christopher G. Smith, Susan H. Hargrove, and Isaac Linnartz, for Plaintiff Next Advisor Continued, Inc.

Moore & Van Allen PLLC, by Jonathan M. Watkins, Scott M. Tyler, M.

Cabell Clay, Thomas D. Myrick, Russell F. Sizemore, and Glenn E.

Ketner, III, for Defendants LendingTree, Inc. and LendingTree, LLC.

Bledsoe, Judge.

1 To protect LendingTree’s confidential business information, this Opinion has been redacted.

An original, unredacted version of this Opinion was filed under Seal on June 9, 2017 and is available, as necessary, for any appellate process.

I.

INTRODUCTION

2. The core of this dispute is Plaintiff Next Advisor Continued, Inc.’s (“Plaintiff” or “Next Advisor”)2 contention that “[a]fter acquiring Next Advisor’s confidential information, and Trade Secret Information [through the parties’ non- disclosure agreement entered into to facilitate negotiations concerning Defendants’ potential acquisition of Next Advisor], [Defendants] began to develop new content and promote that content heavily on [the channels that Next Advisor confidentially had disclosed as [its] most productive revenue channels]” and “revolutionized [their] entire credit card marketing strategy.” (Compl. ¶ 23.) Defendants vigorously dispute Next Advisor’s allegations and deny all liability on Next Advisor’s claims.

II.

PROCEDURAL HISTORY

3. Next Advisor initiated this action in Mecklenburg County Superior Court on November 6, 2015, seeking injunctive and monetary relief, including punitive damages, against Defendants for alleged breach of a non-disclosure agreement, misappropriation of trade secrets under N.C. Gen. Stat. §§ 66-152 et seq., and unfair or deceptive trade practices under N.C. Gen. Stat. § 75-1.1. (See generally Compl.)

4. After a period of discovery, Next Advisor moved for a preliminary injunction on April 11, 2016 (the “P.I. Motion”). The Court held an evidentiary hearing on the P.I. Motion on June 21, 2016.

2 Until June 22, 2016, Plaintiff’s corporate name was Next Advisor, Inc.

5. On June 29, 2016, the Court issued a preliminary injunction (the “P.I. Order”) barring Defendants and those acting in concert with them from “using or disclosing the confidential and trade secret information that Defendants obtained from Next Advisor pursuant to the Mutual Non-Disclosure Agreement dated November 20, 2014” (the “NDA”), and barring such actors from, “engaging in paid credit card content marketing by placing credit card advertisements through any content marketing company” through and until the conclusion of this civil action, and unless and until ordered otherwise by the Court.3 (P.I. Order ¶ 73 (a)–(b).)

6. In November 2016, Defendants acquired Iron Horse Holdings, LLC, which does business as CompareCards (“CompareCards”). Defendants subsequently sought clarification concerning whether the restrictions in the P.I. Order extended to CompareCards, whereupon, after a telephone conference and full briefing, the Court held a hearing on December 16, 2016, at which all parties were represented by counsel. After considering the arguments of counsel, the Court issued an Order on December 22, 2016, concluding “that CompareCards, is acting in concert or participation with Defendants, and based on CompareCards’ [future business plans as presented by Defendants,] intends to act in concert or participation with Defendants, and as such, is subject to the [P.I. Order].” (Order on Defs.’ Mot. Clarify Prelim. Inj. ¶ 10.)

3 The P.I. Order was first filed under seal on June 29, 2016 so that the Court could determine

whether the parties contended that any portion of the Order contained confidential business information that should remain under seal. After no objections were made, the Court refiled the P.I. Order on the public docket in its entirety without redactions on July 6, 2016.

7. On February 20, 2017, Defendants moved for partial summary judgment, contending that judgment should be entered as a matter of law establishing that Plaintiff is not entitled to either (i) compensatory damages or (ii) injunctive relief extending after January 2, 2018.

8. The Court held a hearing on the Motion on April 13, 2017, at which all parties were represented by counsel. The time for briefing, arguments, and further submissions has now passed, and the Motion is ripe for resolution.

III.

FACTUAL BACKGROUND

9. While findings of fact are not necessary or proper on a motion for summary judgment, “it is helpful to the parties and the courts for the trial judge to articulate a summary of the material facts which he considers are not at issue and which justify entry of judgment.” Collier v. Collier, 204 N.C. App. 160, 161–62, 693 S.E.2d 250, 252 (2010) (quotations and citation omitted). Therefore, this Court limits its factual recitation to the undisputed material facts necessary and helpful to decide the Motion, and not to resolve issues of material fact.

10. Erik Larson (“Mr. Larson”) is the founder of Next Advisor and was Next Advisor’s CEO at all times relevant to this dispute. (Second Larson Aff. ¶ 1.)

11. Next Advisor’s business involved using sponsored ads on popular websites that when clicked took the viewer to Next Advisor’s blog, which contained editorial content intended to drive consumers to apply for credit cards. (First Larson Aff. ¶ 1; Second Larson Aff. ¶¶ 5–6.) Credit card issuers paid Next Advisor when a consumer applied and was approved for a credit card through the Next Advisor webpage. (First Larson Aff. ¶ 1.)

12. LendingTree is an online marketer and advertiser of loan and credit products. (DiToro Aff. ¶ 4.)

13. Beginning in the fall of 2014 and continuing through the spring and summer of 2015, Next Advisor and Defendants engaged in discussions exploring Defendants’ potential acquisition of Next Advisor. (First Larson Aff. ¶ 2.)

14. This dispute arose after those acquisition negotiations failed in the summer of 2015. (First Larson Aff. ¶¶ 5–7.) As noted above, this litigation commenced in November 2015.

15. Several months later, on May 5, 2016, Next Advisor and Bankrate, Inc. (“Bankrate”) executed an Asset Purchase Agreement (the “APA”), by which Bankrate agreed to purchase substantially all of Next Advisor’s assets. (Defs.’ Mot. Partial Summ. J. Ex. A, hereinafter “APA”.) Bankrate’s purchase of Next Advisor’s assets closed on June 17, 2016. (Defs.’ Mot. Partial Summ. J. Ex. G, 6/21/16 Hr’g Tr. (Larson) 51:11–20.)

16. Of particular relevance to Defendants’ Motion, the APA provided for the purchase of all of Next Advisor’s confidential information and intellectual property, (APA 11, § 2.1(a)(viii)), which included all trade secrets and proprietary information, (APA 6–7, § 1.1; Defs.’ Mot. Supp. Partial Summ. J. Ex B, Litigation Agreement, hereinafter “Litig. Agmt.”). However, the APA expressly excluded “Seller’s claims presently alleged as of the date of [the APA] in the litigation described in Schedule 2.1(b)(viii)[.]” (APA 13, § 2.1(b)(vii).) The excluded claims set forth in Schedule 2.1(b)(viii) specifically included:

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Next Advisor Continued, Inc. v. Lendingtree, Inc., 2017 NCBC 51 (N.C. Super. Ct. 2017).

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