Next Advisor Continued, Inc. v. Lendingtree, Inc.

2017 NCBC 51
CourtNorth Carolina Business Court
DecidedJune 14, 2017
Docket15-CVS-21379
StatusPublished

This text of 2017 NCBC 51 (Next Advisor Continued, Inc. v. Lendingtree, Inc.) is published on Counsel Stack Legal Research, covering North Carolina Business Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Next Advisor Continued, Inc. v. Lendingtree, Inc., 2017 NCBC 51 (N.C. Super. Ct. 2017).

Opinion

Next Advisor Continued, Inc. v. LendingTree, Inc., 2017 NCBC 51.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE SUPERIOR COURT DIVISION MECKLENBURG COUNTY 15 CVS 21379

NEXT ADVISOR CONTINUED, INC.,

Plaintiff, ORDER AND OPINION ON v. DEFENDANTS’ MOTION FOR PARTIAL SUMMARY JUDGMENT1 LENDINGTREE, INC. AND LENDINGTREE, LLC,

Defendants.

1. THIS MATTER is before the Court upon Defendants LendingTree, Inc. and

LendingTree, LLC’s (together “LendingTree” or “Defendants”) Motion for Partial

Summary Judgment (the “Motion”) in the above-captioned case. Having considered

the Motion and supporting documents, the briefs in support of and in opposition to

the Motion, appropriate matters of record, and the arguments of counsel at the April

13, 2017 hearing on the Motion, the Court hereby GRANTS the Motion.

Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, L.L.P., by Christopher G. Smith, Susan H. Hargrove, and Isaac Linnartz, for Plaintiff Next Advisor Continued, Inc.

Moore & Van Allen PLLC, by Jonathan M. Watkins, Scott M. Tyler, M. Cabell Clay, Thomas D. Myrick, Russell F. Sizemore, and Glenn E. Ketner, III, for Defendants LendingTree, Inc. and LendingTree, LLC.

Bledsoe, Judge.

1 To protect LendingTree’s confidential business information, this Opinion has been redacted.

An original, unredacted version of this Opinion was filed under Seal on June 9, 2017 and is available, as necessary, for any appellate process. I.

INTRODUCTION

2. The core of this dispute is Plaintiff Next Advisor Continued, Inc.’s

(“Plaintiff” or “Next Advisor”)2 contention that “[a]fter acquiring Next Advisor’s

confidential information, and Trade Secret Information [through the parties’ non-

disclosure agreement entered into to facilitate negotiations concerning Defendants’

potential acquisition of Next Advisor], [Defendants] began to develop new content

and promote that content heavily on [the channels that Next Advisor confidentially

had disclosed as [its] most productive revenue channels]” and “revolutionized [their]

entire credit card marketing strategy.” (Compl. ¶ 23.) Defendants vigorously dispute

Next Advisor’s allegations and deny all liability on Next Advisor’s claims.

II.

PROCEDURAL HISTORY

3. Next Advisor initiated this action in Mecklenburg County Superior Court on

November 6, 2015, seeking injunctive and monetary relief, including punitive

damages, against Defendants for alleged breach of a non-disclosure agreement,

misappropriation of trade secrets under N.C. Gen. Stat. §§ 66-152 et seq., and unfair

or deceptive trade practices under N.C. Gen. Stat. § 75-1.1. (See generally Compl.)

4. After a period of discovery, Next Advisor moved for a preliminary injunction

on April 11, 2016 (the “P.I. Motion”). The Court held an evidentiary hearing on the

P.I. Motion on June 21, 2016.

2 Until June 22, 2016, Plaintiff’s corporate name was Next Advisor, Inc. 5. On June 29, 2016, the Court issued a preliminary injunction (the “P.I.

Order”) barring Defendants and those acting in concert with them from “using or

disclosing the confidential and trade secret information that Defendants obtained

from Next Advisor pursuant to the Mutual Non-Disclosure Agreement dated

November 20, 2014” (the “NDA”), and barring such actors from, “engaging in paid

credit card content marketing by placing credit card advertisements through any

content marketing company” through and until the conclusion of this civil action, and

unless and until ordered otherwise by the Court.3 (P.I. Order ¶ 73 (a)–(b).)

6. In November 2016, Defendants acquired Iron Horse Holdings, LLC, which

does business as CompareCards (“CompareCards”). Defendants subsequently sought

clarification concerning whether the restrictions in the P.I. Order extended to

CompareCards, whereupon, after a telephone conference and full briefing, the Court

held a hearing on December 16, 2016, at which all parties were represented by

counsel. After considering the arguments of counsel, the Court issued an Order on

December 22, 2016, concluding “that CompareCards, is acting in concert or

participation with Defendants, and based on CompareCards’ [future business plans

as presented by Defendants,] intends to act in concert or participation with

Defendants, and as such, is subject to the [P.I. Order].” (Order on Defs.’ Mot. Clarify

Prelim. Inj. ¶ 10.)

3 The P.I. Order was first filed under seal on June 29, 2016 so that the Court could determine

whether the parties contended that any portion of the Order contained confidential business information that should remain under seal. After no objections were made, the Court refiled the P.I. Order on the public docket in its entirety without redactions on July 6, 2016. 7. On February 20, 2017, Defendants moved for partial summary judgment,

contending that judgment should be entered as a matter of law establishing that

Plaintiff is not entitled to either (i) compensatory damages or (ii) injunctive relief

extending after January 2, 2018.

8. The Court held a hearing on the Motion on April 13, 2017, at which all

parties were represented by counsel. The time for briefing, arguments, and further

submissions has now passed, and the Motion is ripe for resolution.

III.

FACTUAL BACKGROUND

9. While findings of fact are not necessary or proper on a motion for summary

judgment, “it is helpful to the parties and the courts for the trial judge to articulate a

summary of the material facts which he considers are not at issue and which justify

entry of judgment.” Collier v. Collier, 204 N.C. App. 160, 161–62, 693 S.E.2d 250, 252

(2010) (quotations and citation omitted). Therefore, this Court limits its factual

recitation to the undisputed material facts necessary and helpful to decide the

Motion, and not to resolve issues of material fact.

10. Erik Larson (“Mr. Larson”) is the founder of Next Advisor and was Next

Advisor’s CEO at all times relevant to this dispute. (Second Larson Aff. ¶ 1.)

11. Next Advisor’s business involved using sponsored ads on popular websites

that when clicked took the viewer to Next Advisor’s blog, which contained editorial

content intended to drive consumers to apply for credit cards. (First Larson Aff. ¶ 1;

Second Larson Aff. ¶¶ 5–6.) Credit card issuers paid Next Advisor when a consumer applied and was approved for a credit card through the Next Advisor webpage. (First

Larson Aff. ¶ 1.)

12. LendingTree is an online marketer and advertiser of loan and credit

products. (DiToro Aff. ¶ 4.)

13. Beginning in the fall of 2014 and continuing through the spring and summer

of 2015, Next Advisor and Defendants engaged in discussions exploring Defendants’

potential acquisition of Next Advisor. (First Larson Aff. ¶ 2.)

14. This dispute arose after those acquisition negotiations failed in the summer

of 2015. (First Larson Aff. ¶¶ 5–7.) As noted above, this litigation commenced in

November 2015.

15. Several months later, on May 5, 2016, Next Advisor and Bankrate, Inc.

(“Bankrate”) executed an Asset Purchase Agreement (the “APA”), by which Bankrate

agreed to purchase substantially all of Next Advisor’s assets. (Defs.’ Mot. Partial

Summ. J. Ex. A, hereinafter “APA”.) Bankrate’s purchase of Next Advisor’s assets

closed on June 17, 2016. (Defs.’ Mot. Partial Summ. J. Ex. G, 6/21/16 Hr’g Tr.

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2017 NCBC 51, Counsel Stack Legal Research, https://law.counselstack.com/opinion/next-advisor-continued-inc-v-lendingtree-inc-ncbizct-2017.