New South Media Group LLC v. Rainbow City, Alabama, City of

CourtDistrict Court, N.D. Alabama
DecidedMarch 11, 2024
Docket4:22-cv-00461
StatusUnknown

This text of New South Media Group LLC v. Rainbow City, Alabama, City of (New South Media Group LLC v. Rainbow City, Alabama, City of) is published on Counsel Stack Legal Research, covering District Court, N.D. Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
New South Media Group LLC v. Rainbow City, Alabama, City of, (N.D. Ala. 2024).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ALABAMA MIDDLE DIVISION

NEW SOUTH MEDIA GROUP LLC, et al., Plaintiffs, v. Case No. 4:22-cv-461-CLM

CITY OF RAINBOW CITY, ALABAMA, Defendant. MEMORANDUM OPINION This case is about a city’s ban on billboards. New South Media Group, LLC, Deverick Williams, William Wilson, and Rainbow Powder Coatings, Inc. (collectively, “Plaintiffs”) applied to Rainbow City, Alabama (“Rainbow City”) for four sign permits. Rainbow City denied all four applications because, in the city’s opinion, all four applications sought to erect a billboard and the city strictly prohibits billboards. Plaintiffs sue Rainbow City for violating their First Amendment rights. The city moves for summary judgment (doc. 12), and Plaintiffs move for partial summary judgment. (Doc. 29). For the reasons stated within, the court GRANTS IN PART Rainbow City’s motion (doc. 12) and DENIES Plaintiffs’ motion as MOOT. (Doc. 29). BACKGROUND The Parties: New South Media Group, LLC (“New South”) is a content development studio that erects and operates signs in Alabama for businesses, individuals, churches, charities, and public governmental agencies. (Doc. 1, p. 1; www.newsouthmedia.com/narrative). Plaintiffs Williams and Wilson each post signs on their properties in Rainbow City that are readily visible from the highway. Both Williams and Wilson entered into agreements with New South to post signs on their properties: two signs for Williams and one for Wilson. Rainbow Powder Coatings, Inc. is a local Rainbow City business that uses signs to communicate with its customers and the public. (Doc. 1, p. 3). All four plaintiffs join in this suit to challenge the constitutionality of Rainbow City’s Sign Regulations.1 (Doc. 30-2, pp. 77-89). Relevant Sign Regulations: The Sign Regulations begin with their purpose in Section 210, which “acknowledges the legitimate public need for business visibility through outdoor advertising” and “the legitimate public need for a beautiful and uncluttered community and the City’s legitimate need to ensure safe traffic circulation on City streets.” (Doc. 30- 2, p. 77). Section 211 then defines certain terms within the Sign Regulations. Relevant here, Section 211 defines “billboard” as “[a]ny sign owned by a person, corporation, or other entity that is erected for the purpose of selling, leasing, or donating the display space on that sign to an advertiser.” (Doc. 30-2, p. 78). Section 212 lists the requirements for permits, fees, and inspections. Section 212(a) states: “Except where this chapter explicitly exempts a sign, all signs erected shall require a sign permit issued by the Zoning Administrator.” Section 213 lists the permit exemptions mentioned in Section 212. The court lists them, emphasizing the four at issue: (1) historic markers, (2) traffic control signs, (3) directional signs, (4) flags, (5) artistic displays, (6) real estate or rental signs, (7) construction site identification signs, (8) window signs, (9) political signs, (10) garage or yard sale signs, (11) special event signs and decorations, (12) entrance/exit signs, (13) farm information signs, (14) vehicle signs, (15) building nameplates, and (16) legal notices and official instruments. Id. at 81-84 (emphasis added). Although these signs are exempt from permits, they “are permitted in

1 The Rainbow City Sign Regulations can be found in Rainbow City’s Zoning Ordinance #360, Sections 210-221. accordance with the standards contained within this section and any other applicable provisions of these sign regulations.” (emphasis added). Immediately following the exemptions, Section 214 states: “Except where qualified below, the following signs are specifically prohibited throughout the city,” and the section includes “billboards” as a prohibited type of sign. Jd. at 84. New South’s Sign Applications: On April 6, 2021, New South applied for four sign permits in Rainbow City. Application 1 was for an artistic display sign to be posted at 1215 West Grand Avenue. (Doc. 24, pp. 10-12). Application 2 was for a flag sign to be posted on vacant property adjacent to East Grand Avenue. (Doc. 28, pp. 10-12). Application 3 was for a special event sign to be posted on vacant property adjacent to East Grand Avenue. (Doc. 26, pp. 138-15). And Application 4 was for a political sign to be posted at 3500 Rainbow Road. (Doc. 21, pp. 16-18): Initial Content Initial Content

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Application 1: Artistic Display Application 2: Flag (Doc. 24, p. 18) (Doc. 28, p. 19)

Content Examples NEIGHBORHOOD PRAYER WALK Seturdsy, Sept.22 | Initial Content PaveWak A sooo WE ARE ONE NATION 2-DAY SPECIAL EVENT! NTN sae ee WORE = UNDER GOD *% oe yee aees Tait l=]mcer PeON eR RTS | Ge ASAWYOMING . HEARING CLINIC OE

eens [eA meat | Le | IN OO DAYS Tf Melee ened tre iaatoule ace Pele lgre tele □□□ Application 3: Special Event Application 4: Political (Doc. 27, p. 1) (Doc. 22, p. 2) New South thought that each sign fell within one of Section 213’s permit exemptions. So in each application, New South described the sign as “exempt.” See Doc. 21, p. 17 (“Exempt Political Sign”); Doc. 24, p. 11 (“Exempt Artistic Display”); Doc. 26, p. 14 (“Exempt Special Event Sign”); Doc. 28, p. 11 (“Exempt Flag”). Three days after New South submitted the applications, Rainbow City’s Building Department Clerk, Heather Hill, sent an email informing New South that the City could not process the sign applications because new billboards are prohibited throughout Rainbow City.? (Doc. 20, p. 1). But this email never made it to New South because Hill wrongly typed the recipient's email as neil@ne (esd)ithoutdoor.com’ instead of “neil@newsouthoutdoor.com.” As shown 1n the red circle, Ms. Hill included an extra “s.”

2 Section 214 states: “Except where qualified below, the following signs are specifically prohibited throughout the city: .. . (13) Billboards.”

From: Building Dept. [mailto:build(@rbcalabama.com] Sent: Friday, Agpal 09, 2021 1:09 PM To: 'neilfain heii Nttuutdcone een Subject: RE (cs applications Mr. Bell, Thank you for your interest in Rainbow City but I must inform you that new Billboards are prohibited throughout the City, therefore we are unable to process your sign applications. Heather HULL Clerk, Building Dept. City of Rainbow City, AL 3700 Rainbow Drive Rainbow City, AL 35906 About two months later, Ms. Hill forwarded the email to Laura Lloyd, who then forwarded it to New South’s attorney, Adam Webb. Mr. Webb responded to Ms. Lloyd, informing her that the email address in the City’s initial email was misspelled, that New South never received the denial of the sign applications, and that it would like to appeal the denials and seek variances to the Board of Adjustment. (Doc. 19, p. 95). Ms. Hill sent New South the variance applications and stated that the next Board of Adjustment meeting was scheduled for July 6, 2021. Id. at 93. New South promptly appealed the denial of each sign application to the Zoning Board of Adjustment? and submitted variance applications for each of the four proposed signs. (Doc. 1, p. 6). As grounds for its appeals, New South argued that (1) Section 214’s prohibition on billboards should be read in the context of Section 2138, which expressly exempts the types of signs it sought to display; and (2) the City’s Sign Regulations were unconstitutional, making the denials a legal nullity. Jd. at 7.

3 The Board of Adjustment has the power “to hear and decide appeals where it is alleged there is error in any order... made by an administrative official in the enforcement of this ordinance or of any ordinance adopted pursuant thereto.” Doc. 30-2, p. 126 (Zon. Ord. § 363(a)(1)).

The Rainbow City Board of Adjustment heard New South’s appeal and variance requests on July 6th.

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New South Media Group LLC v. Rainbow City, Alabama, City of, Counsel Stack Legal Research, https://law.counselstack.com/opinion/new-south-media-group-llc-v-rainbow-city-alabama-city-of-alnd-2024.