NEW JERSEY ADVANCE MEDIA VS. PETER LOMBARDO (L-1526-17, MORRIS COUNTY AND STATEWIDE)

CourtNew Jersey Superior Court Appellate Division
DecidedApril 23, 2020
DocketA-3078-18T1
StatusUnpublished

This text of NEW JERSEY ADVANCE MEDIA VS. PETER LOMBARDO (L-1526-17, MORRIS COUNTY AND STATEWIDE) (NEW JERSEY ADVANCE MEDIA VS. PETER LOMBARDO (L-1526-17, MORRIS COUNTY AND STATEWIDE)) is published on Counsel Stack Legal Research, covering New Jersey Superior Court Appellate Division primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
NEW JERSEY ADVANCE MEDIA VS. PETER LOMBARDO (L-1526-17, MORRIS COUNTY AND STATEWIDE), (N.J. Ct. App. 2020).

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION DOCKET NO. A-3078-18T1

NEW JERSEY ADVANCE MEDIA,

Plaintiff-Appellant,

v.

PETER LOMBARDO I/D/B/A CREATIVE MEDIA & ASSOCIATES,

Defendant-Respondent. _________________________________

Argued March 11, 2020 — Decided April 23, 2020

Before Judges Koblitz, Gooden Brown and Mawla.

On appeal from the Superior Court of New Jersey, Law Division, Morris County, Docket No. L-1526-17.

Joseph Elmo Cauda, Jr. argued the cause for appellant (Schumann Hanlon Margulies, LLC, attorneys; Robert E. Margulies, of counsel; Joseph Elmo Cauda, Jr., on the briefs).

Joseph A. Marino argued the cause for respondent (Marino, Mayers & Jarrach, LLC, attorneys; Joseph A. Marino, on the brief).

PER CURIAM Defendant Peter Lombardo appeals from a March 26, 2019 order entering

a directed verdict in favor of plaintiff New Advance Media. We affirm in part ,

and reverse and remand in part.

In June 2017, plaintiff, an advertising agency, filed a complaint against

defendant for unpaid fees, and served interrogatories and requests for

admissions. Defendant's answer asserted he was "merely a contact person" in

an advertising agreement between DeCozen Chrysler Jeep Dodge (DeCozen)

and another entity unrelated to defendant. He asserted an entity named "CMA

[Creative Media Associates] agreed to place ads in the NJ Star Ledger on behalf

of [DeCozen], through SGW [Integrated Marketing (SGW)]. [Then plaintiff]

agreed to display these ads in their publications."

Defendant explained he operated using SGW's credit because CMA had

no established credit with any media companies. Beginning in 2005, CMA

billed DeCozen for brokering its advertising, DeCozen sent payment to CMA,

and CMA forwarded payment to Kris Scelba, a representative of SGW. Scelba

was to then subtract his commission and pay plaintiff.

In response to plaintiff's request for admissions, defendant's then-counsel

forwarded a May 2018 letter, which stated: "We have not attached the [e]xhibits

which will include copies of invoices and e-mails consistent with the [a]nswers.

A-3078-18T1 2 We expect to be in a position to forward those documents within the next day or

two and in advance of the return date of the motion relative to the

[i]nterrogatories." Defendant claimed he included original invoices from

plaintiff to SGW; e-mails among plaintiff's representatives, SGW, and

defendant; and the original advertising agreement between plaintiff and SGW as

attachments to the interrogatory answers and the pretrial information exchange.

Defendant substituted counsel in June 2018. A two-day bench trial

occurred several months later. Plaintiff adduced testimony from defendant and

Lynn Finnegan, one of plaintiff's employees. Defendant's testimony established

SGW was listed as the billing contact and defendant as the contact person for

DeCozen's advertisements with plaintiff. His testimony also established the

advertising agreement held the advertiser and its agency "jointly and severally

liable for the payment of all bills and charges incurred," and attached interest at

a rate no less than 1.5% to any unpaid bills. Defendant's testimony also

confirmed he signed an "application for agency recognition" in which he

personally guaranteed "payment of all advertising charges and other obligations

incurred to NJ Advance Media." Defendant conceded he was not required to

execute these documents and could have declined to do so or sought a

modification.

A-3078-18T1 3 Finnegan testified and authenticated plaintiff's billing records. She also

testified she knew defendant for twenty years, and he never contacted her to

request modification of any of the documents. She could not recall if she ever

saw billing information where only SGW, not defendant, was listed.

Following Finnegan's testimony, defendant's counsel recalled him to

testify. He described his relationship with plaintiff, reaffirmed invoices were

sent to SGW, and claimed the advertising agreement plaintiff relied upon to

show defendant was personally responsible for payment "ha[d] been doctored."

Defendant attempted to testify regarding the course of conduct relating to the

payment for the advertisements on behalf of DeCozen by explaining Scelba's

interactions with him. The trial judge barred this testimony on hearsay grounds,

but afforded defendant's counsel the opportunity to call Scelba as a witness.

Counsel never called Scelba.

Defendant attempted to introduce several documents he claimed were

attached to his answers to interrogatories. Also included in the materials were

e-mails defendant stated he did not discover until after hearing Finnegan's

testimony, including "a colloquy about who is going to pay for the outstanding

balance and a statement from one of plaintiff's employees saying, [defendant]

talked to . . . [Scelba] of SGW, he will be sending his payment, [and defendant]'s

A-3078-18T1 4 balance is fairly minor." Plaintiff's counsel objected and noted there was no

reference in the interrogatory answers to these documents. The trial judge

declined to admit the exhibits.

Plaintiff moved for a directed verdict and attorney's fees. The trial judge

granted the motion and made the following findings:

[I]t is abundantly clear to the [c]ourt that even viewed in the best light, the plaintiff's entitled to the judgment in question. [Defendant] did provide testimony, as did Ms. Finnegan, according to my notes.

If you look back to the . . . underlying pleadings in this case, the plaintiff is . . . suing on a book account, the defense was the money's owed, but I don't owe it because I'm a corporation and someone else owes it. Clearly, I have precluded that infamous set of emails because they were never provided in discovery by prior counsel, notwithstanding a certification to that effect. . . . [I]t's incumbent to provide comprehensive and complete answers and the fact that plaintiff's counsel accommodated the new attorney in the case to allow the case to move forward to arbitration and trial is not a reflection and does not amount to a concession on the part of the plaintiff that they would accept late filings. The discovery order was the discovery order and it was violated when incomplete answers were provided.

Additionally and most significantly, . . . notwithstanding the defendant's [assertion] that he's not personally responsible, the evidence was abundantly clear and uncontroverted that he signed a personal guarantee. The fact that it was after the debt was incurred is of no moment to the [c]ourt because he had

A-3078-18T1 5 no obligation to sign a personal guarantee and . . . certainly that ultimately was his downfall and, therefore, I'm directing a verdict in favor of the plaintiff in the amount sought, [$]26,000, and the counsel fee of [$7500] is below reasonable. It's very fair, in my estimation. Typically . . . under . . . RPC 1.5, the— counsel would have to itemize his hours of service and . . . I'm just going by eight hours on two separate days and that—without travel time . . .

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Bluebook (online)
NEW JERSEY ADVANCE MEDIA VS. PETER LOMBARDO (L-1526-17, MORRIS COUNTY AND STATEWIDE), Counsel Stack Legal Research, https://law.counselstack.com/opinion/new-jersey-advance-media-vs-peter-lombardo-l-1526-17-morris-county-and-njsuperctappdiv-2020.