Neft v. United Continental Holdings, Inc.

CourtDistrict Court, N.D. Illinois
DecidedMarch 5, 2018
Docket1:16-cv-00765
StatusUnknown

This text of Neft v. United Continental Holdings, Inc. (Neft v. United Continental Holdings, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Neft v. United Continental Holdings, Inc., (N.D. Ill. 2018).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

HOWARD S. NEFT, on behalf of himself ) and all others similarly situated, ) ) No. 16-cv-765 Plaintiffs, ) ) Judge Robert M. Dow, Jr. v. ) ) UNITED CONTINENTAL HOLDINGS, ) INC., and UNITED AIRLINES, INC., ) ) Defendants. )

MEMORANDUM OPINION AND ORDER

Plaintiff Howard Neft (“Plaintiff”) brings this proposed class action on behalf of himself and similarly situated plaintiffs against Defendants United Continental Holdings, Inc. (“UCH”) and United Airlines, Inc. (“United”) (together, “Defendants”) for Defendants’ alleged breach of contract arising out of their failure to provide bargained-for benefits to their “Silver Wings” discount program lifelong members. Currently before the Court is Defendants’ motion for summary judgment [49]. For the reasons explained below, Defendants’ motion [49] is granted. Judgment will be entered in favor of Defendants and against Plaintiff. I. Background

The Court takes the relevant facts from the parties’ Local Rule 56.1 statements and exhibits thereto, [51], [59], and [61]. The following facts are undisputed unless otherwise noted. Plaintiff resides in Scottsdale, Arizona. He purports to bring this case on behalf of a putative class defined as follows: All consumers who purchased a lifetime membership in United Airlines, Inc.’s Silver Wings Plus Program. Defendant UHC is a Delaware corporation with its principal place of business in Chicago, Illinois.1 Defendant United, a wholly-owned subsidiary of UCH, is a corporation with its principal place of business in Chicago, Illinois. This Court has subject matter jurisdiction over this action pursuant to 28 U.S.C. § 1332(d)(2) because (a) Plaintiff is a citizen of Arizona and Defendants are citizens of Illinois and Delaware, (b) the number of members of the putative class exceeds 100, and (c) the aggregate

amount in controversy, per Plaintiff’s allegations, exceeds $5,000,000. Venue is proper in this Court pursuant to 28 U.S.C. § 1391 because Defendants have their principal places of business in this district. In 1986, United made an offer to customers aged 55 and older to join a travel program called Silver Wings Plus (“Silver Wings”). Silver Wings offered benefits through several of United’s travel partners, including cruises, hotels, and car rentals, and also offered benefits through United, including flight discounts, bonus miles, and mileage-based and “zone”-based airfares. Generally speaking, “zoned” fares are divided into geographic destination zones, shown in a grid that lists the flat fare for each zone, which allow travel at a fixed fare. Silver Wings

offered customers a choice of annual or lifetime memberships. Members joined Silver Wings by paying a membership fee, which varied depending on the type of membership and the date purchased. From at least November 1995 through December 2002, Silver Wings was administered by Relationship Management Partners, Inc. (“RMP”). During that period, RMP was responsible for member acquisition, member retention, and member communications for the Silver Wings program. RMP’s member acquisition activities included the creation and mailing of marketing materials, referred to as acquisition mailings or packets, to potential Silver Wings members.

1 Plaintiff does not claim that anybody from UCH made any promises to him at the time he purchased his Silver Wings membership. Plaintiff has never had any conversations with anybody from UCH about his Silver Wings membership. After individuals purchased a Silver Wings membership, they would be sent a packet of membership materials, referred to as a fulfillment package, by RMP. Throughout the period that RMP administered the Silver Wings program, the fulfillment packages included, among other things, a membership card and a brochure that set forth the program’s membership policies (the “Terms and Conditions”). In addition, RMP created and sent to members periodic newsletters

(“Member Reports”) highlighting the travel offers available to them. Brad Harraman (“Harraman”) was the Vice President of Marketing Communications for RMP from June 1999 through February 2002 and was responsible for the Silver Wings program from November 1995 through December 2002. Harraman testified that when someone bought a lifetime membership, “[t]hey would receive . . . welcome gifts, [and a] newsletters,” which contained “a lot more travel offers that they could take advantage of.” [51-2] at 30. Harraman agreed that “it would be fair to say a lifetime membership essentially was the opportunity to have access to whatever benefits RMP was able to negotiate for its members,” which “[v]aried all the time.” Id. Harraman also testified that no “zoned fares” were ever promised as a lifetime benefit

of Silver Wings, and more broadly that “[t]here were no lifetime benefits of Silver Wings, entitlements that lasted forever”; “[e]verything has expiration.” Id. at 39-40. Further, Harraman testified, the only thing that people were guaranteed to get in exchange for their $225 membership fee was “[w]hat was in the welcome—what was in the acquisition package.” [59-2] at 12. According to Harraman, the “lifetime benefit would be getting—getting the monthly communications and the other direct mails as long as the program—as long as the travel offers were being procured.” Id. at 12-13. At the end of 2002, United terminated its agreement with RMP and took back administration of the Silver Wings program. In 2005, United ceased selling lifetime memberships in the Silver Wings program. In 2007, United discontinued offering Silver Wings to non-lifetime members, and as of July 1, 2007, it no longer offered, activated, renewed or extended annual Silver Wings memberships. Plaintiff purchased a lifetime membership in Silver Wings on or about April 27, 2000 for a fee of $225. Plaintiff testified that he joined Silver Wings after receiving a mailing via U.S.

mail, which contained “something that I had put my name on, signed it, and sent it back in.” [59] at 6. Plaintiff believes he received the mailing “no more than two weeks” before he joined. Id. Plaintiff testified that a contract was formed between him and United based on the mailing that he received advertising Silver Wings. According to Plaintiff’s deposition testimony, the contract included zoned airfares, which he believed would remain in effect (albeit at different prices) for life. There is no longer any record of the specific acquisition mailing that was sent to Plaintiff. However, Plaintiff admits that he has no basis to dispute that the mailing he received inviting him to join the Silver Wings program was substantially similar to the standard acquisition packet that RMP sent during 2000.

Harraman testified that RMP used a standard acquisition packet that changed very little over the course of a year. He further testified that an acquisition packet received by a prospective member in March or April 2000 would have been “very similar” to acquisition packets dating from February 2000 (when Plaintiff joined Silver Wings). [59] at 6. Harraman produced the acquisition packets used in March and April 2000. See [51-4], [51-5]. However, Harraman did not know specifically what Plaintiff received or have any first-hand knowledge of the transaction involving Plaintiff. The standard acquisition mailing sent by RMP in 2000 included a letter that highlighted certain travel offers and benefits that were offered as enrollment bonuses or welcome gifts, and also described the ongoing program benefits members could expect to receive. One of the welcome gifts described was certificates to access “USA Collection” mileage-based fares for free.

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