NECA LLC v. JAZWARES, LLC

CourtDistrict Court, D. New Jersey
DecidedApril 24, 2025
Docket2:23-cv-03863
StatusUnknown

This text of NECA LLC v. JAZWARES, LLC (NECA LLC v. JAZWARES, LLC) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
NECA LLC v. JAZWARES, LLC, (D.N.J. 2025).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

____________________________________ : NECA LLC; KIDROBOT LLC, : Civil Action No. 23-3863 (SDW) (MAH) : Plaintiffs, : : v. : OPINION : JAZWARES, LLC; KELLY : TOY HOLDINGS, LLC, : : Defendants. : ____________________________________:

I. INTRODUCTION

This matter comes before the Court by way of Plaintiffs NECA LLC’s (“NECA”) and Kidrobot, LLC’s (“Kidrobot”) (collectively, “Plaintiffs”) motion for discovery sanctions due to Defendants Jazwares, LLC (“Jazwares”) and Kelly Toys Holdings, LLC’s (“Kelly Toys”) (collectively, “Defendants”) alleged spoliation of evidence. Mot. for Disc. Sanction, Nov. 21, 2024, D.E. 61. Defendants oppose the motion. Defs.’ Opp’n, Dec. 15, 2024, D.E. 68. Plaintiffs filed a reply in further support of their motion. Reply Br., Dec. 20, 2024, D.E. 70. Defendants filed a sur-reply in further support of their opposition. Sur-Reply, Jan. 16, 2025, D.E. 79. The Court has reviewed the parties’ submissions and, pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1, decides the motion without oral argument. For the reasons set forth below, the Court will deny Plaintiffs’ motion. II. FACTUAL BACKGROUND AND PROCEDURAL HISTORY NECA creates and distributes licensed consumer products based on movies, video games, and comic books. Compl., D.E. 1, ¶ 10. Kidrobot creates, and deals in, limited edition toys and clothes, among other things. Id. ¶ 11. On March 29, 2023, Kidrobot filed a trademark application with the United States Patent and Trademark Office (“USPTO”) for HUGME, a line of vibrating, plush toys. Id. ¶ 12; Registration 97863014, Ex. B to Compl., D.E. 1-2. Plaintiffs maintain that they have used the HUGME mark for plush toys continuously in the United States since at least 2017. Compl., D.E. 1, ¶ 13.

Jazwares and Kelly Toys own U.S. Trademark Registration No. 6654108 (“108 Registration”) for SQUISHMALLOWS HUG MEES and U.S. Application Serial No. 97362430 (“430 Application”) for HUG MEES by ORIGINAL SQUISHMALLOWS.1 Ex. D to Compl., 108 Registration, D.E. 1-4; Ex. C to Compl., 430 Application, D.E. 1-3. On June 13, 2019, non- party, Kellytoy Worldwide Inc. (“Worldwide”), filed an application for the SQUISHMALLOWS HUG MEES mark (“the Mark”). Ex. D to Compl., 108 Registration, D.E. 1-4. The Mark was first used in commerce on June 28, 2019. Id. On March 9, 2020, non-party Worldwide and Defendant Kelly Toys entered into a Securities Purchase Agreement (“Purchase Agreement”). Defs.’ Opp’n, D.E. 68, at 4. As part of that Purchase Agreement, on March 31, 2020, Worldwide and Kelly Toys entered into a Trademark Assignment Agreement (“Assignment Agreement”).

Id.; Decl. of Sourabh Mishra (“Mishra Decl.”), D.E. 68-1, ¶ 15 & Ex. 1, Trademark Assignment Agreement, D.E. 68-2. In accordance with the Assignment Agreement, Worldwide assigned the Mark, along with thirty other trademarks, to Kelly Toys.2 Id.

1 The exact relationship between Kelly Toys and Jazwares is unclear. However, based on the parties’ own representations, they are “related companies.” Tr. of Apr. 19, 2025 Conf., D.E. 37, 22:11. Thus, for purposes of this Opinion, the Court will consider both Jazwares and Kelly Toys as the owners of the 108 Registration and 430 Application.

2 The Assignment Agreement also states that “in connection with the Purchase Agreement, Transferors and Transferees have entered into a Contribution Agreement . . . , whereby Transferors contributed substantially all of Transferors’ assets to Transferees in accordance with the terms and conditions of the Contribution Agreement.” Mishra Decl., D.E. 68-1, ¶ 15 & Ex. 1, Trademark Assignment Agreement, D.E. 68-2. The Purchase Agreement, Contribution Agreement, and the IP Schedule referenced in those agreements are the documents that are the On July 19, 2023, Plaintiffs filed a Complaint against Defendants claiming that Defendants have infringed Plaintiffs’ common-law trademark rights to the HUGME mark.3 Compl., D.E. 1. Plaintiffs assert that Defendants infringe the HUGME mark through the use of, among others, SQUISHMALLOWS HUG MEES and HUG MEES by ORIGINAL SQUISHMALLOWS.4 Id. ¶ 29. In particular, Plaintiffs allege that the 108 Registration for

SQUISHMALLOWS HUG MEES and 430 Application for HUG MEES by ORIGINAL SQUISHMALLOWS (“Infringing Marks”) infringe Plaintiffs’ HUGME mark. Id. ¶ 30. Plaintiffs bring claims against Defendants for: (1) federal common law trademark infringement; (2) federal unfair competition, false designation of origin and false advertising; (3) cancellation of registration and abandonment; (4) common law trademark infringement and unfair competition; (5) false designation of origin under New Jersey law; (6) trademark infringement under New Jersey common law; and (7) unfair competition and false designation of origin under

subject of this spoliation motion. For ease of reference, the Court will term these documents the “Asset Purchase Documents.”

In May 2020, Worldwide notified the USPTO that the Mark had been assigned to Kelly Toys, the current owner. Ex. D to Compl., 108 Registration, D.E. 1-4; Mishra Decl., D.E. 68-1, ¶ 18 & Ex. 4, Change Address or Representation Form, D.E. 68-5, at 3. On December 28, 2021, Kelly Toys recorded with the USPTO the Trademark Assignment Agreement that demonstrated Worldwide transferred the Mark to Kelly Toys. Decl. of Scott Christie (“Christie Decl.”), D.E. 61-2, ¶ 12 & Ex. A, USPTO Notice of Recordation of Assignment Document, D.E. 61-3, at 17. On February 22, 2022, the USPTO issued a Registration Certificate to Kelly Toys for the Mark. Mishra Decl., D.E. 68-1, ¶ 16 & Ex. 2, Registration Certificate, D.E. 68-3.

3 Kidrobot did not file a Trademark application for HUGME until March 29, 2023. Ex. B to Compl., HUGME Application, D.E. 1-2. The U.S. Application Serial No. for the HUGME Mark is 97/863,014. Id.

4 Kelly Toys filed the 430 Application for HUG MEES by ORIGINAL SQUISHMALLOWS on April 13, 2022, well after the date on which Worldwide transferred marks to Kelly Toys. See Ex. C to Compl., 430 Application, D.E. 1-3. Accordingly, the 430 Application and HUG MEES by ORIGINAL SQUISHMALLOWS are not the subject of this motion. New Jersey common law.5 Id. at 9-17. Plaintiffs seek, inter alia, a permanent injunction barring Defendants from using the Infringing Marks, damages, cancellation of Defendants’ 108 Registration, and a requirement that Defendants abandon their 430 Application. Id. at 17-19. On October 31, 2023, the Court held a Pretrial Scheduling Conference with the parties

and, at the conclusion, entered a Pretrial Scheduling Order. Pretrial Scheduling Order, D.E. 22. The Court set the close of fact discovery for June 28, 2024, the deadline to raise written discovery disputes for April 15, 2024, and the deadline to file motions to amend pleadings as February 5, 2024. Id., ¶¶ 2, 5, 12. The Court thereafter entered five Amended Scheduling Orders, finally extending the close of fact discovery to January 24, 2025. See Amended Scheduling Orders, D.E.s 36, 41, 47, 60, 77. III. SPOLIATION MOTION AND RELATED DISCOVERY DISPUTE

On November 1, 2024, Plaintiffs filed a letter seeking leave to file an amended complaint or, in the alternative, obtain an adverse inference against Defendants precluding them from arguing they are not liable for damages before April 1, 2020, the date on which Kelly Toys became owner of the Mark. Pls.’ Ltr., D.E. 51. Plaintiffs contended that Defendants had only recently claimed that non-party Worldwide was liable for all sales under Defendants’ SQUISHMALLOWS HUG MEES trademark pre-dating April 1, 2020. Id.

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NECA LLC v. JAZWARES, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/neca-llc-v-jazwares-llc-njd-2025.