National CineMedia, LLC and The Official Committee of Unsecured Creditors

CourtUnited States Bankruptcy Court, S.D. Texas
DecidedJanuary 14, 2025
Docket23-90291
StatusUnknown

This text of National CineMedia, LLC and The Official Committee of Unsecured Creditors (National CineMedia, LLC and The Official Committee of Unsecured Creditors) is published on Counsel Stack Legal Research, covering United States Bankruptcy Court, S.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
National CineMedia, LLC and The Official Committee of Unsecured Creditors, (Tex. 2025).

Opinion

January 14, 2025 Nathan Ochsner, Clerk IN THE UNITED STATES BANKRUPTCY COURT FOR THE SOUTHERN DISTRICT OF TEXAS HOUSTON DIVISION IN RE: § § CASE NO: 23-90291 NATIONAL CINEMEDIA, LLC, § § Debtor. § § § CHAPTER 11

MEMORANDUM OPINION This matter concerns a breach of contract dispute between National CineMedia, LLC (“NCM”), and the founders of Kinetoplay, LLC and MC Kinetoplay (“Claimants”). As part of NCM’s acquisition of Kinetoplay in 2017, the Claimants entered into employment and consulting agreements with NCM. Each agreement contains a provision providing for a performance-based bonus if a certain revenue threshold is met. The parties dispute the interpretation of the provision. The Claimants assert that they were entitled to the performance-based bonuses and that NCM wrongfully denied it to them. NCM asserts that the Claimants failed to meet the revenue threshold. Both parties filed cross-motions for partial summary judgment. The Claimants seek summary judgment allowing their claims with the amounts to be determined at trial. NCM seeks summary judgment interpreting the performance-based bonus provision. For the reasons stated below, Claimants’ partial motion for summary judgment is denied; NCM’s partial motion for summary judgment is granted. BACKGROUND NCM’s primary business is selling on-screen advertising in movie theatres nationwide. Kinetoplay developed online and mobile applications of cinema-related entertainment gaming. NCM acquired 1 / 20 Kinetoplay to expand NCM’s on-screen advertising business into the digital realm. I. FACTUAL HISTORY On May 16, 2017, NCM entered into an Asset Purchase Agreement (APA) with Kinetoplay, Inc. for the purchase of Kinetoplay’s assets in the “Business.” ECF No. 709 at 4. The APA’s disclosure schedule identifies “Fantasy Movie League” as Kinetoplay’s product. ECF No. 709 at 4. The APA defines “Business” as “the business of creating and developing, commercializing and managing online/mobile application of movie and cinema-related entertainment gaming and content business for consumer engagement and use.” ECF No. 709-2 at 1. On the same date, NCM and Kinetoplay signed a “Side Letter”, which provides for promoting and marketing NCM’s digital games through funding the post-acquisition Business. ECF No. 709 at 5. By the terms of the Side Letter, NCM would promote, market, and fund the operation of the “digital gaming pillar”1 by contributing $30,000,000 worth of media value, and $2.1 million in cash and qualified expenses. ECF No. 709 at 5. On July 14, 2017, NCM entered into (i) employment agreements with Kinetoplay’s founders, Eric LaVanchy and Laurence Tobin; and (ii) a consulting agreement with MB Kinetoplay. ECF No. 712 at 13. The consulting and employment agreements provided for “Business Performance Bonus” provisions, which contain virtually identical language. The only difference is that the potential bonus amount under the consulting agreement is larger than that under the employment agreements. ECF No. 709 at 7. The bonus provision provides: In the event that the Business (as defined in the Asset Purchase Agreement, dated May 16, 2017, among the

1 NCM defines the digital gaming pillar as an initiative to provide digital gaming products for consumers to play on stand-alone websites or phone applications outside of the movie theatre. ECF No. 709 at 14. 2 / 20 Company, Kinetoplay Inc. and the Shareholders (as defined therein)) achieves Five Million Dollars ($5,000,000) in revenue directly generated by the Business’s digital gaming products in the Company’s digital gaming pillar through advertising, sponsorship, tournaments, virtual goods and merchandise directly purchased from the Company’s digital gaming pillar from the Company’s website or revenue share generated through the purchase from an affiliate of the Company or partner site of the Company, and others as mutually agreed upon by the Company and the Employee[/Consultant (collectively “Digital Gaming Revenue”) in the twelve (12) months prior to the third (3rd) anniversary of the date hereof (the “Third Year Revenue”), the Company shall pay [the Third Year Bonus.] In the event that the Business achieves Seven Million Five Hundred Thousand Dollars ($7,500,000) in Digital Gaming Revenue in the twelve (12) months prior to the fourth (4th) anniversary of the date hereof (the “Fourth Year Revenue”), the Company shall pay [the Fourth Year Bonus.] ECF No. 709-5 at 2. The Claimants were paid a yearly salary but allege that the bonus was the “primary consideration” for their services. ECF No. 712 at 2. Upon the expiration of the bonus periods, NCM calculated and allocated the revenues attributable to NCM’s digital products and non- digital products in accordance with Generally Accepted Accounting Principles. ECF Nos. 709-4 at 5; 709 at 16. NCM credited the Bonus Calculation whenever revenue was generated by advertising impressions delivered on the digital gaming products themselves through the digital gaming pillar. ECF No. 709-4 at 6. For integrated deals involving both an onscreen and digital component, NCM credited the Claimants revenue for the portions of contracts earmarked from digital gaming products in the digital gaming pillar. ECF No. 709-4 at 6. When the contract was silent on what portion was driven by the onscreen or digital component, NCM credited the Claimants half of the total contract revenue. ECF No. 709-4 at 6. 3 / 20 NCM alleges that Digital Gaming Revenue, as defined in the Bonus Provision, failed to meet the $5 million threshold amount to warrant performance bonuses for the first bonus period. ECF No. 709 at 16. Business Performance Bonuses were not awarded to the Claimants. ECF No. 709 at 16. On May 13, 2022, the Claimants filed suit against NCM in Colorado state court, alleging claims of breach of contract and implied duty of good faith and fair dealing, civil theft, and violation of the Colorado Wage Claim Act. ECF No. 709 at 18. The suit forms the basis of the claims at issue. II. PROCEDURAL BACKGROUND On April 11, 2023, NCM voluntarily commenced its chapter 11 bankruptcy case. ECF No. 709 at 18. On May 30, 2023, the Claimants filed Proofs of Claim Nos. 67, 68, and 69. ECF No. 709 at 18–19. Eric LaVanchy and Laurence Tobin each asserted general unsecured claims in the amount of $3,133,075 for breach of contract and civil theft. ECF No. 709 at 18–19. MB Kinetoplay asserted $15,108,000. ECF No. 709 at 19. On January 3, 2024, NCM filed its Objection to Claim Nos. 67, 68 & 69 Filed by MB Kinetoplay, LLC, Eric LaVanchy, and Laurence Tobin. ECF No. 615. On February 23, 2024, the Claimants filed their response. ECF No. 640. On July 15, 2024, NCM filed amended objections to the claims. ECF Nos. 667, 669 & 670. On August 23, 2024, each Claimant filed a response to the amended objections. ECF No. 694, 696 & 697. On September 20, 2024, NCM filed its Partial Motion for Summary Judgment Related to Objections to Claim Nos. 67, 68, & 69 Filed by MB Kinetoplay, LLC, Eric LaVanchy, and Laurence Tobin. ECF No. 709. On the same day, the Claimants filed their Motion for Partial Summary Judgment Allowing Their Claims. ECF No. 712. 4 / 20 On October 11, 2024, NCM filed its response to Claimants’ motion for partial summary judgment. ECF No. 722. The Claimants filed their response to NCM’s partial motion for summary judgment on the same day. ECF No. 725. On October 20, 2024, NCM filed its reply in support of its partial motion for summary judgment. ECF No. 731. On October 21, 2024, the Claimants filed their reply brief in support of its motion for partial summary judgment. ECF No. 732. On October 22, 2024, the Court held a hearing on the motions for summary judgment. ECF No. 736. The Court took the matter under advisement on the same day. JURISDICTION The District Court has jurisdiction over this proceeding under 28 U.S.C. § 1334(a).

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