Nancy Samberg v. Whitestone Home Furnishings, LLC

District Court, N.D. California·Decided May 11, 2026·No. 3:25-cv-10767·Unknown

Opinion

NANCY SAMBERG, Case No. 25-cv-10767-JSC

Plaintiff, ORDER RE: DEFENDANT’S MOTION v. TO DISMISS

WHITESTONE HOME FURNISHINGS, Re: Dkt. No. 32 LLC, Defendant.

Plaintiff, on behalf of a putative class, sues Whitestone Home Furnishings, LLC, d/b/a Saatva, for misleadingly advertising its mattresses as “Made in the U.S.A.” (Dkt. No. 29.)1 Now pending before the Court is Saatva’s motion to dismiss Plaintiff’s amended complaint. (Dkt. No. 32.) Having carefully considered the parties’ submissions, and with the benefit of oral argument on May 8, 2026, the Court GRANTS Saatva’s motion to dismiss. Plaintiff’s California Business & Professions Code § 17533.7 claim fails because Plaintiff has not alleged Saatva included “Made in the U.S.A.” or similar words on any merchandise or container. Because Plaintiff has not plausibly alleged her purchased product’s imported parts constituted more than five percent of its final wholesale value, section 17533.7(b)’s safe harbor bars her remaining statutory claims. The Court also dismisses Plaintiff’s breach of contract claim because she has not plausibly alleged Saatva’s breach. Saatva “sells mattresses through its website.” (Dkt. No. 29 ¶ 1.) In November 2023, Plaintiff “used the Saatva Website to shop for and purchase a Saatva Classic Mattress.” (Id. ¶ 28.) At that time, “the product page for the Saatva Classic mattress stated under ‘Specifications’ that all mattresses were ‘Made in the U.S.A.,’” and “‘[e]very Saatva mattress is made to order and handcrafted in America with care and pride using only the highest quality, consciously sourced materials.’” (Id. ¶¶ 28-29.) “Saatva’s website [also] boasted a ‘Made in America’ subpage which stated that Saatva ‘Mattresses are Made in the U.S.A.’; that ‘[e]very Saatva mattress is proudly handcrafted to order right here in the U.S. using only the highest quality, consciously sourced materials’; [and] that Saatva mattresses are ‘proudly American made’ and ‘[t]he best mattresses made in the U.S.A.’” (Id. ¶ 30.) In addition, a few months before Plaintiff purchased her mattress, “Saatva ran television advertisements for a Fourth of July sale advertising ‘hand-crafted American-made mattresses.’” (Id. ¶ 31.) “Plaintiff saw, relied, on, and was deceived by Saatva’s Made in USA advertising” because she “tries to support companies that sell products that are produced in the United States.” (Id. ¶ 52.) From Saatva’s statements, she understood “the mattress she purchased was not only assembled in the U.S. but was also made from domestically sourced materials.” (Id.) “Had Plaintiff known that the mattress was made from foreign-sourced materials, she would not have purchased the mattress or would have paid less for it.” (Id.) When Plaintiff purchased her mattress, Saatva’s “Made in America” subpage also “stated in fine print that some of its materials were sourced from outside the United States” and “‘[w]e source all of our eco-friendly foams and 85% of our other materials in the U.S.A.’” (Id. ¶¶ 41, 43.) “The roughly 15% of ‘other materials’ that are sourced outside the United States constitute a sufficiently large portion of the wholesale value of Saatva’s mattresses that Saatva warned customers that it may have to raise prices due to new tariffs on foreign goods.” (Id. ¶ 43.) Furthermore, in April 2025, after President Trump “signed an executive order imposing a 10% tariff on all countries,” Saatva’s director of public relations Shari Ajayi stated “even though Saatva manufactures mattresses in the United States, ‘certain components—such as wire, hardware, and some specialty fabrics—are sourced from international partners.’” (Id. ¶¶ 44, 45.) Ms. Ajayi also upholstered frames—are sourced internationally, . . . making the company vulnerable to tariff shifts.” (Id. ¶ 46.) And, in an April 22, 2025 website post, Saatva stated “it was ‘proud to handcraft and assemble [its] mattresses in [its] American factories using mostly U.S.-sourced materials,’ but that ‘due to new tariffs on global trade, some of the globally-sourced raw materials [it] use[s] may be subject to price increases,’” which “‘may soon affect the cost of some products.’” (Id. ¶ 47.) Then, in an August 13, 2025 blogpost, Saatva warned “‘[e]ven mattresses that are “assembled in the USA” can be impacted if they rely on imported materials like memory foam or steel coals.’” (Id. ¶ 48.) And, Saatva continued, “‘[i]nnerspring mattresses could see price hikes in the 10-20% range if they use imported steel for coils,’” and Saatva could be affected because “‘some of the raw materials [it] use[s] may be subject to price increases.’” (Id.) Between April 2025 and February 2026, Saatva increased its price for the Queen Saatva Classic 11.5-inch mattress in Luxury Firm from $2,099 to $2,179—i.e., by $80. (Id. ¶ 49.) Because “[m]attress manufacturers are widely reported to have one of the highest profit margins in retail goods—with mattresses marked up more than 100% from their wholesale price to retail price,” the “wholesale value of the Queen Saatva Classic 11.5 inch mattress in ‘Luxury Firm’ before tariffs was likely approximately $1,050.” (Id.) And, assuming the $80 price increase “represented Saatva’s entire increased tariffs costs (despite its promise to minimize tariff effects on consumers), and an average 50% tariff on those products (far higher than the 10% tariffs announced in April 2025 or the 7.7% average effective tariff rate in place in 2025), . . . Saatva’s foreign inputs cost about $160 before tariffs, or about 15% of the wholesale value of its mattresses.” (Id.) Even if Saatva “absorbed some of the tariff increases” or “the tariffs on Saatva’s imported goods were less than 50%,” “the value of foreign imports would be even more than 15% of the wholesale value of Saatva’s mattresses.” (Id.) On December 17, 2025, Plaintiff sued Saatva, (Dkt. No. 1), and Saatva moved to dismiss, (Dkt. No. 23). Plaintiff then filed an amended complaint asserting the following causes of action: (1) California Business & Professions Code § 17533.7; (3) California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500; (4) California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200; and (5) breach of contract. (Dkt. No. 29.) Defendant now moves to dismiss Plaintiff’s amended complaint. (Dkt. No. 32.) Under Federal Rule of Civil Procedure 8(a)(2), a complaint must include a “short and plain statement of [each] claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). While the Rule 8 pleading standard does not require “detailed factual allegations,” “it demands more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (cleaned up). On a motion to dismiss, a court “must take all of the factual allegations in the complaint as true.” Id. However, this presumption does not apply to “[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory statements.” Id. Ultimately, to avoid dismissal, a complaint must “contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face,” in other words, to “allow[] the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (cleaned up); see also id. (explaining “[t]he plausibility standard . . . asks for more than a sheer possibility that a defendant has acted unlawfully” (citation omitted)). In addition,

Nancy Samberg v. Whitestone Home Furnishings, LLC, (N.D. Cal. 2026).

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