Nancy Samberg v. Whitestone Home Furnishings, LLC

District Court, N.D. California·Decided May 11, 2026·No. 3:25-cv-10767·Unknown

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 NANCY SAMBERG, Case No. 25-cv-10767-JSC

8 Plaintiff, ORDER RE: DEFENDANT’S MOTION 9 v. TO DISMISS

10 WHITESTONE HOME FURNISHINGS, Re: Dkt. No. 32 LLC, 11 Defendant.

12 13 Plaintiff, on behalf of a putative class, sues Whitestone Home Furnishings, LLC, d/b/a 14 Saatva, for misleadingly advertising its mattresses as “Made in the U.S.A.” (Dkt. No. 29.)1 Now 15 pending before the Court is Saatva’s motion to dismiss Plaintiff’s amended complaint. (Dkt. No. 16 32.) Having carefully considered the parties’ submissions, and with the benefit of oral argument 17 on May 8, 2026, the Court GRANTS Saatva’s motion to dismiss. Plaintiff’s California Business 18 & Professions Code § 17533.7 claim fails because Plaintiff has not alleged Saatva included “Made 19 in the U.S.A.” or similar words on any merchandise or container. Because Plaintiff has not 20 plausibly alleged her purchased product’s imported parts constituted more than five percent of its 21 final wholesale value, section 17533.7(b)’s safe harbor bars her remaining statutory claims. The 22 Court also dismisses Plaintiff’s breach of contract claim because she has not plausibly alleged 23 Saatva’s breach. 24 BACKGROUND 25 I. AMENDED COMPLAINT ALLEGATIONS 26 Saatva “sells mattresses through its website.” (Dkt. No. 29 ¶ 1.) In November 2023, 27 1 Plaintiff “used the Saatva Website to shop for and purchase a Saatva Classic Mattress.” (Id. ¶ 28.) 2 At that time, “the product page for the Saatva Classic mattress stated under ‘Specifications’ that all 3 mattresses were ‘Made in the U.S.A.,’” and “‘[e]very Saatva mattress is made to order and 4 handcrafted in America with care and pride using only the highest quality, consciously sourced 5 materials.’” (Id. ¶¶ 28-29.) “Saatva’s website [also] boasted a ‘Made in America’ subpage which 6 stated that Saatva ‘Mattresses are Made in the U.S.A.’; that ‘[e]very Saatva mattress is proudly 7 handcrafted to order right here in the U.S. using only the highest quality, consciously sourced 8 materials’; [and] that Saatva mattresses are ‘proudly American made’ and ‘[t]he best mattresses 9 made in the U.S.A.’” (Id. ¶ 30.) In addition, a few months before Plaintiff purchased her 10 mattress, “Saatva ran television advertisements for a Fourth of July sale advertising ‘hand-crafted 11 American-made mattresses.’” (Id. ¶ 31.) 12 “Plaintiff saw, relied, on, and was deceived by Saatva’s Made in USA advertising” because 13 she “tries to support companies that sell products that are produced in the United States.” (Id. ¶ 14 52.) From Saatva’s statements, she understood “the mattress she purchased was not only 15 assembled in the U.S. but was also made from domestically sourced materials.” (Id.) “Had 16 Plaintiff known that the mattress was made from foreign-sourced materials, she would not have 17 purchased the mattress or would have paid less for it.” (Id.) 18 When Plaintiff purchased her mattress, Saatva’s “Made in America” subpage also “stated 19 in fine print that some of its materials were sourced from outside the United States” and “‘[w]e 20 source all of our eco-friendly foams and 85% of our other materials in the U.S.A.’” (Id. ¶¶ 41, 21 43.) “The roughly 15% of ‘other materials’ that are sourced outside the United States constitute a 22 sufficiently large portion of the wholesale value of Saatva’s mattresses that Saatva warned 23 customers that it may have to raise prices due to new tariffs on foreign goods.” (Id. ¶ 43.) 24 Furthermore, in April 2025, after President Trump “signed an executive order imposing a 10% 25 tariff on all countries,” Saatva’s director of public relations Shari Ajayi stated “even though Saatva 26 manufactures mattresses in the United States, ‘certain components—such as wire, hardware, and 27 some specialty fabrics—are sourced from international partners.’” (Id. ¶¶ 44, 45.) Ms. Ajayi also 1 upholstered frames—are sourced internationally, . . . making the company vulnerable to tariff 2 shifts.” (Id. ¶ 46.) And, in an April 22, 2025 website post, Saatva stated “it was ‘proud to 3 handcraft and assemble [its] mattresses in [its] American factories using mostly U.S.-sourced 4 materials,’ but that ‘due to new tariffs on global trade, some of the globally-sourced raw materials 5 [it] use[s] may be subject to price increases,’” which “‘may soon affect the cost of some 6 products.’” (Id. ¶ 47.) Then, in an August 13, 2025 blogpost, Saatva warned “‘[e]ven mattresses 7 that are “assembled in the USA” can be impacted if they rely on imported materials like memory 8 foam or steel coals.’” (Id. ¶ 48.) And, Saatva continued, “‘[i]nnerspring mattresses could see 9 price hikes in the 10-20% range if they use imported steel for coils,’” and Saatva could be affected 10 because “‘some of the raw materials [it] use[s] may be subject to price increases.’” (Id.) 11 Between April 2025 and February 2026, Saatva increased its price for the Queen Saatva 12 Classic 11.5-inch mattress in Luxury Firm from $2,099 to $2,179—i.e., by $80. (Id. ¶ 49.) 13 Because “[m]attress manufacturers are widely reported to have one of the highest profit margins in 14 retail goods—with mattresses marked up more than 100% from their wholesale price to retail 15 price,” the “wholesale value of the Queen Saatva Classic 11.5 inch mattress in ‘Luxury Firm’ 16 before tariffs was likely approximately $1,050.” (Id.) And, assuming the $80 price increase 17 “represented Saatva’s entire increased tariffs costs (despite its promise to minimize tariff effects 18 on consumers), and an average 50% tariff on those products (far higher than the 10% tariffs 19 announced in April 2025 or the 7.7% average effective tariff rate in place in 2025), . . . Saatva’s 20 foreign inputs cost about $160 before tariffs, or about 15% of the wholesale value of its 21 mattresses.” (Id.) Even if Saatva “absorbed some of the tariff increases” or “the tariffs on 22 Saatva’s imported goods were less than 50%,” “the value of foreign imports would be even more 23 than 15% of the wholesale value of Saatva’s mattresses.” (Id.) 24 II. PROCEDURAL HISTORY 25 On December 17, 2025, Plaintiff sued Saatva, (Dkt. No. 1), and Saatva moved to dismiss, 26 (Dkt. No. 23). Plaintiff then filed an amended complaint asserting the following causes of action: 27 (1) California Business & Professions Code § 17533.7; 1 (3) California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500; 2 (4) California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200; and 3 (5) breach of contract. 4 (Dkt. No. 29.) Defendant now moves to dismiss Plaintiff’s amended complaint. (Dkt. No. 32.) 5 DISCUSSION 6 Under Federal Rule of Civil Procedure 8(a)(2), a complaint must include a “short and plain 7 statement of [each] claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). 8 While the Rule 8 pleading standard does not require “detailed factual allegations,” “it demands 9 more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Ashcroft v. Iqbal, 556 10 U.S. 662, 678 (2009) (cleaned up). On a motion to dismiss, a court “must take all of the factual 11 allegations in the complaint as true.” Id. However, this presumption does not apply to 12 “[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory 13 statements.” Id.

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