My Goals Solutions, Inc. v. Coiana

CourtDistrict Court, S.D. New York
DecidedMarch 14, 2025
Docket1:24-cv-01900
StatusUnknown

This text of My Goals Solutions, Inc. v. Coiana (My Goals Solutions, Inc. v. Coiana) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
My Goals Solutions, Inc. v. Coiana, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT DDOACTE # :F ILED: 3/14/2 025 SOUTHERN DISTRICT OF NEW YORK MY GOALS SOLUTIONS, INC., Plaintiff, 1:24-cv-01900-MKV -against- OPINION AND ORDER GRANTING EMMANUELLA COIANA, JOHN DOES 1- MOTION TO DISMISS 15, and BUSINESS ENTITIES A-J, Defendants. MARY KAY VYSKOCIL, United States District Judge: Plaintiff My Goals Solutions, Inc. (“My Goals” or “Plaintiff”) filed a complaint against Defendant Emmanuella Coiana and several fictitious defendants, invoking diversity jurisdiction and asserting claims for tortious interference with a contract and prospective economic advantage, trade libel and libel per se, and fraud by omission. Defendant Coiana moves to dismiss the operative amended complaint for lack of personal jurisdiction pursuant to Rule 12(b)(2) of the Federal Rules of Civil Procedure, for lack of subject matter jurisdiction pursuant to Rule 12(b)(1), for improper venue pursuant to Rule 12(b)(3), and for failure to state a claim pursuant to Rule 12(b)(6). For the reasons below, the motion to dismiss is GRANTED. FACTUAL BACKGROUND1 Plaintiff My Goals is a medical management company, with a principal place of business in New York City, that provides administrative services for medical practices that do business under the Trademark “Goals Aesthetics and Plastic Surgery.” FAC ¶ 8. In June of 2021, My Goals hired Defendant Emmanuella Coiana, a resident of Florida, as a patient coordinator. FAC

1 The facts as stated herein are drawn from Plaintiff’s First Amended Complaint [ECF No. 16] (“FAC”), and for purposes of this motion, are accepted as true. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). ¶¶ 9, 14. Coiana was expected to work from the office My Goals was planning to open in Miami. FAC ¶¶ 14, 15. As a patient coordinator, Coiana arranged cosmetic surgery procedures for patients at My Goals’ medical practices in New York, Georgia, and Maryland. FAC ¶ 14. Before Coiana was hired, My Goals provided her with proposed terms and conditions of

her employment, which was never signed. FAC ¶ 16. Those proposed terms included the following provision: “[t]his Agreement shall be construed and governed pursuant to the Laws of the State of New York except as to wage payment laws which shall be subject to the Laws of the Florida.” FAC ¶17; [ECF No. 21 (“Pl. Opp.”) at 18]. The proposed terms also included an arbitration clause which designated that disputes should be resolved in New York. Pl. Opp. at 13. During her employment, Coiana suggested that My Goals arrange for illegal procedures whereby foreign-trained surgical technicians would perform procedures on patients, in the name of a licensed physician. FAC ¶¶ 20–21. Coiana suggested that My Goals do these procedures in all My Goals offices, including those in New York. FAC ¶ 20. My Goals rejected Coiana’s suggestion several times. FAC ¶¶ 22–23. Nevertheless, in January of 2024, Coiana arranged for

surgical technicians to perform procedures at My Goals’ facilities. FAC ¶ 31. After My Goals learned of the purportedly illegal procedures, it began an investigation and Coiana told the My Goals management team in New York that the suspect procedures had occurred. FAC ¶¶ 32–34. After an investigation, My Goals determined that Coiana arranged illegal medical procedures and fired her with cause. FAC ¶ 36. After her termination, Coiana filed a complaint with the Department of Health of the State of Florida asserting that the non-doctor procedures were directed by My Goals from New York. FAC ¶¶ 37, 52. Coiana also contacted several employees of My Goals via text message, including employees based in New York, stating that My Goals acted in an illegal manner and making other allegedly false and negative statements. FAC ¶ 40. Additionally, Coiana contacted a person identified as Dr. 1 in the Amended Complaint. FAC ¶ 49. Dr. 1 has been an employee of My Goals since February of 2021, performing plastic

and cosmetic surgeries at affiliated My Goals facilities in the Bronx and Brooklyn. FAC ¶¶ 12– 13, 26. While his primary obligations were in the Bronx facility, Dr. 1 also performed surgeries in My Goals facilities in Georgia and Florida. FAC ¶¶ 29–30. Dr. 1 is party to a contract between My Goals and “Dr. James R. Lyons’ Trademarked practice” regarding his work for My Goals in New York. FAC ¶ 13.2 After her termination in 2024, Coiana offered Dr. 1, who was in New York at the time, the opportunity to work at a cosmetic surgery office where Coiana would arrange for him to participate in purportedly illegal surgeries without doctors. FAC ¶ 49. Coiana allegedly convinced Dr. 1 to terminate his agreements with My Goals. FAC ¶ 49. Dr. 1 thereafter notified My Goals that he intended to cancel his contract without cause. FAC ¶ 42. At the time, Dr. 1 and My Goals

principals were negotiating their continued business relationship. FAC ¶ 43. My Goals principals believed that Dr. 1 threatened to terminate his agreements as a negotiation tactic to increase his compensation. Id. Dr. 1 ultimately continued working with My Goals. FAC ¶ 67. My Goals claims that, though Dr. 1 continued to work for My Goals, his termination notice alone caused My Goals damages, including the cost of hiring replacement medical providers and negotiating higher pay for Dr. 1. FAC ¶¶ 50–52, 67.

2 The Amended Complaint makes conflicting allegations about the contractual relationship between Dr. 1 and My Goals. At times the Amended Complaint refers to a single relevant contract including My Goals and Dr. 1 and at other times refers to several relevant contracts between these two parties. FAC ¶¶ 1, 4, 11, 13, 42, 49, 64. Finally, Coiana called and texted a person identified as Employee 2 in the Amended Complaint. FAC ¶ 45–46. Coiana encouraged Employee 2 to stop working for My Goals. FAC ¶ 45. Coiana also relayed to Employee 2 that Dr. 1 had given his final notice to My Goals and asked repeatedly about whether an inspection had been conducted at an unspecified My Goals office.

FAC ¶¶ 46–47. The Amended Complaint rather confusingly alleges that “throughout this period of time”— apparently after her termination when she was contacting My Goals employees—Coiana was “falsely and fraudulently advising Plaintiff, by contacting them in New York, that she was performing pursuant to her duty of loyalty to Plaintiff” and instead was directing potential patients to obtain procedures elsewhere and “attempting to undermine Plaintiff in New York in the global plastic surgery market.” FAC ¶ 54. Plaintiff provides no further explanation of the duty of loyalty Coiana allegedly had to My Goals after her termination or how Coiana continued to advise My Goals after her termination. PROCEDURAL HISTORY

In response to the complaint filed by My Goals, [ECF No. 1 (“Complaint”)], Defendant filed a motion to dismiss, which the Court denied without prejudice as procedurally improper. [ECF Nos. 11–13]. With leave of the Court, Plaintiff filed an Amended Complaint, [ECF No. 16 (“Amended Complaint” or “FAC”)], which Defendant moved to dismiss. [ECF No. 20] (“Def. Mem.”). My Goals filed a memorandum of law in opposition to the motion to dismiss. [ECF No. 21 (“Pl. Opp.”)].3 Defendant did not file a reply. For the reasons below, the Court dismisses this case without prejudice.

3 Plaintiff’s Opposition is riddled with ad hominem attacks on opposing counsel and grand statements about the nature of litigation. See Pl. Opp.

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My Goals Solutions, Inc. v. Coiana, Counsel Stack Legal Research, https://law.counselstack.com/opinion/my-goals-solutions-inc-v-coiana-nysd-2025.