Moss v. Koolvent Aluminum Products, Inc.

962 F. Supp. 657, 1997 U.S. Dist. LEXIS 5005, 1997 WL 194484
CourtDistrict Court, W.D. Pennsylvania
DecidedApril 15, 1997
DocketCivil Action 94-1029, 94-1050
StatusPublished

This text of 962 F. Supp. 657 (Moss v. Koolvent Aluminum Products, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moss v. Koolvent Aluminum Products, Inc., 962 F. Supp. 657, 1997 U.S. Dist. LEXIS 5005, 1997 WL 194484 (W.D. Pa. 1997).

Opinion

OPINION

COHILL, Senior District Judge.

Plaintiffs Lawrence C. Moss and Arthur W. Basnight, III filed this action against their former employer, defendant KoolVent Aluminum Products, Inc. (“KoolVent”), asserting claims of racial discrimination in violation of Title VII of the Civil Rights Act of 1964, as amended, 105 Stat. 1074-1076 (Nov. 21, 1991), 42 U.S.C.2000e-2, et seq. (“Title VII”), and 42 U.S.C. § 1981 (“§ 1981”). Plaintiffs also claim retaliatory discharge in violation of 42 U.S.C. § 2000e-3.

Specifically, plaintiff Moss claims that he was denied promotions in 1993 and 1994, and that he was ultimately terminated on May 20, 1994, because of his race and because he filed complaints of discrimination with the NAACP, with the Equal Opportunity Employment Commission (“EEOC”), and with the Pittsburgh Human Relations Commission (“PHRC”). The promotions he alleges he was denied were to the position of Lead Center Manager at the Pittsburgh, Orlando, Monroeville, and Greensburg Lead Centers. 1

*659 Plaintiff Basnight contends that he was denied promotion to a supervisory position in late 1993, and that he was terminated on April 20, 1994 because of his race and because he filed a charge of discrimination with the EEOC. The supervisory position he sought was supervisor for the Monroeville Roofing Lead Center. 2 Although plaintiffs Pretrial Statement asserts a claim that he was also passed over for promotion to the acting supervisor position at the Orlando Lead Center, he presented no evidence on this claim at trial and we do not address it here.

A bench trial was held before the Honorable Maurice B. Cohill, Jr., Senior District Judge, on February 10-14, 18 and 19, 1997. Plaintiffs were represented by Sylvia Denys, Esquire. Defendant was represented by Laura A. Candris, Esquire and William E. Adams, Esquire. The Court heard testimony from the following witnesses: Gary Yar-ber, Timothy Flanigan, Harvey Adams, Jr., plaintiff Lawrence Moss, Larry Krempasky, Gary Iskra, Delmetris Peterkin, Jon Rebel, Chuck Klinzing, plaintiff Arthur Basnight, III, Dr. Lloyd Bell, Timothy McFarlane, Michael Madden, John Stermon, Dr. Christine Martone, Kevin Kizer, Richard Vrana, Matthew Meyers, Gabrielle Frye, Michael Zabec (by videotaped deposition), and George Harvey.

This Court has jurisdiction pursuant to 28 United States Code § 1331. Pursuant to Rule 52 of the Federal Rules of Civil Procedure, we now issue the following Findings of Fact and Conclusions of Law.

FINDINGS OF FACT

Plaintiffs are African-American men who reside in Pittsburgh, Pennsylvania. Defendant KoolVent was a corporation with its principal place of business in Allegheny County, Pennsylvania. In 1996, KoolVent and other corporations merged to form American Home Improvement Products, Inc. At all relevant times, KoolVent employed more than 15 persons during each workweek of each calendar year and was engaged in interstate commerce as an industry affecting commerce. In December of 1994 KoolVent employed 412 persons. The company had an Equal Employment Opportunity and Sexual Harassment Policy in place, which included an internal procedure for reporting alleged discrimination.

KooIVent’s Structure and Telemarketing Operation

KoolVent manufactured and installed home improvement products, including replacement windows and doors, vinyl siding, and roofing systems. Its products were marketed through television advertising and telemarketing. KoolVent operated “lead centers,” which are telemarketing centers that generate appointments (“leads”) that are followed up by company sales personnel.

Telemarketers (“TSRs”) generated leads by cold-calling homeowners and by contacting “preferred” customers, such as those who responded to KooIVent’s television advertisements. KooIVent’s TSRs received training and were expected to work from a script. Performance was measured by their lead writing ratios (“LWR”) and the percentage of leads that resulted in demonstrations (“demos”) or sales. The LWR is determined by dividing the number of leads written by a TSR by the number of hours a TSR spent on *660 the system writing leads. TSRs following np preferred leads were expected to generate more leads per hour than those making cold calls. After the automated predictive dialer system was installed in 1992, TSRs doing cold calls were expected to write at a 1.0 LWR, or one lead per hour on the system. TSRs doing preferred calls were expected to write at a .35 LWR, or about three leads per hour.

After a lead was generated it had to be “verified” by a telemarketing manager, supervisor, or, after that position was created in 1993, a group leader. Essentially, this process determined that the consumer contacted by the TSR owned the home and had an interest in the KoolVent product, and that all homeowners would be present when a sales representative was scheduled for a demonstration. A lead that could not be verified was “burned” or “killed.”

Verified leads were then provided to the appropriate branch sales office and assigned to a sales representative. As lead centers were frequently being developed or closed, there was not necessarily a geographic correlation between the location of a lead center and the area for which leads were generated and verified. For example, TSRs in the Pittsburgh Lead Center at various times generated leads for the Florida market; this was known as “supporting” Florida. After verification in the Pittsburgh Lead Center, those leads would be followed up by Florida sales reps. TSRs were sometimes given information regarding neighborhoods in particular areas where KoolVent did or did not expect to generate leads. Employees verifying leads were sometimes given maps of the area, so that appointments could be set for the sales rep from the closest city and also so that the distances a rep must travel between appointments were apparent to the scheduler.

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Bluebook (online)
962 F. Supp. 657, 1997 U.S. Dist. LEXIS 5005, 1997 WL 194484, Counsel Stack Legal Research, https://law.counselstack.com/opinion/moss-v-koolvent-aluminum-products-inc-pawd-1997.