Moomaw v. Geosnapshot Pty Ltd

CourtDistrict Court, S.D. Illinois
DecidedMarch 6, 2025
Docket3:23-cv-01321
StatusUnknown

This text of Moomaw v. Geosnapshot Pty Ltd (Moomaw v. Geosnapshot Pty Ltd) is published on Counsel Stack Legal Research, covering District Court, S.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Moomaw v. Geosnapshot Pty Ltd, (S.D. Ill. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE SOUTHERN DISTRICT OF ILLINOIS ADAM MOOMAW, REGAN ) MOOMAW, and SARAH GUSTAFSON ) Individually and on behalf of all others ) similarly situated ) ) Case No. 3:23-cv-1321-DWD Plaintiffs, ) ) vs. ) ) GEOSNAPSHOT PTY LTD, an Australian proprietary limited company Defendants. MEMORANDUM & ORDER DUGAN, District Judge: Plaintiffs Adam Moomaw, Regan Moomaw, and Sarah Gustafson, bring this putative class action, individually and on behalf of all other similarly situated persons, against Defendant GeoSnapShot PTY LTD (“GeoSnap” or “GeoSnapShot”), asserting claims under the Illinois Biometric Information Privacy Act, 740 ILCS 14/1, et seq. (“BIPA”).1 Presently before the Court is GeoSnap’s Motion for Reconsideration (Doc. 63) of the Court’s Order Denying its Motion to Dismiss for Lack of Personal Jurisdiction (“Original PJ Order”). (Doc. 38).2 1 Defendants removed this action from the Circuit Court of St. Clair County, Illinois pursuant to 28 U.S.C. §§ 1332, 1441, 1446, and 1453. 2 On April 12, 2024, GeoSnap and former defendant GeoSnapShot Inc. moved to reconsider the Court’s Order denying its Motion to Dismiss or, alternatively, to Modify the Order to Make it Appealable. Thereafter, Plaintiff filed a First Amended Complaint. The First Amended Complaint dropped GeoSnapShot Inc as a defendant and added Sarah Gustafson as a plaintiff. (Doc. 58). As a result, the Court denied the initial motion to reconsider as moot. (Doc. 59). The Court then granted GeoSnap’s motion I. JURISDICTIONAL FACTS A. Overview GeoSnap created and owns and operates an online photo platform on a globally

accessible website: www.GeoSnap.com (“Website”). (Doc. 26-1 ¶ 5). Photographers who register with GeoSnap (“Photographers”) can use the Website to upload photos they take at events (and in some instances, license to Website users). (Doc. 26-1 ¶ 5). Website users can use the Website to search for, view, download (and in some cases, purchase licenses to) the photos. (Doc. 26-1 ¶ 5).

GeoSnap’s business model is dependent on its collection and use of the biometrics of the people depicted in its online photo platform. (Doc. 58 ¶ 5). GeoSnap encourages event participants to find photos of themselves by uploading a “selfie” and allowing its

artificial intelligence to compare that photo with the others in its database. (Doc. 58 ¶ 5). This can only be done by extracting from each photo data representing the unique geometry of each facial image so that comparisons can be made. (Doc. 58 ¶ 5). Under BIPA, “scan[s] of . . . face geometry” are biometrics, 740 ILCS 14/10. Accordingly, Plaintiffs argue, GeoSnap cannot collect or use such scans unless it complies with BIPA.

In April 2019, GeoSnap contracted with Tough Mudder, an endurance event company, to allow Photographers to attend and take photographs of participants in

seeking an extension of time to respond to the Amended Complaint to allow GeoSnap to provide time to investigate the additional plaintiff’s claims. (Docs. 60 and 61). On August 21, 2024, GeoSnap filed the instant motion indicating that Gustafson’s claims are substantially similar to those raised by the original plaintiffs and do not impact the personal jurisdiction arguments previously raised. Tough Mudder events. (Doc. 58 ¶ 34). On August 24, 2019, Plaintiffs Adam and Regan Moomaw attended the “Tough Mudder Chicago Saturday” event held in Rockford,

Illinois. (Doc. 58 ¶ 40). Plaintiff Sarah Gustafson attended Tough Mudder events held in Rockford Illinois, in 2019, 2021, and 2022. (Doc. 58 ¶ 46). Thereafter, Plaintiffs used GeoSnap’s Website to locate pictures of themselves participating in the event. Plaintiffs “purchased” complimentary licenses to those photographs and downloaded the same, receiving a receipt from GeoSnap.

B. GeoSnap

GeoSnap is a proprietary limited company under the laws of Australia and is based in Sydney, Australia. (Doc. 58 ¶ 10; Doc. 26-1 ¶¶ 2-3). GeoSnap does not maintain a place of business in Illinois. (Doc. 26-1 ¶ 3). GeoSnap does not employ anyone in Illinois. (Doc. 26-1 ¶ 3). GeoSnap does not own, lease, or occupy any property in Illinois, and it does not own any investments in Illinois. (Doc. 26-1 ¶ 3). GeoSnap employs seven full-

time employees, and none of those employees are based in Illinois. GeoSnap’s Website is not hosted in Illinois and GeoSnap does not process photographs in Illinois. (Doc. 26-1 ¶ 3; Doc. 27 p. 3).

C. GeoSnap Website GeoSnap.com is a globally accessible website created and owned and operated by GeoSnap. (Doc. 26-1 ¶ 5). The Website includes an online photo platform that is operated by GeoSnap. (Doc. 58 ¶ 4; Doc. 26-1 ¶ 5). GeoSnap markets its platform to both event organizers and photographers. (Doc. 58 ¶ 21).

D. Photographers3

Photographers must register to use the Website. (Doc. 27-1 §§ 3, 4.1). Once registered, Photographers may utilize GeoSnap’s Website services which include “[GeoSnap’s] event calendar, [GeoSnap’s] business name, [GeoSnap’s] relationship with event organizers,” and “other Site services.” (Doc. 27-1, §§ 8.1, 8.3). Additionally, once registered, Photographers may upload photos to the Website. (Doc. 27-1 § 8.3). For

Photographers to be able to upload photos, an “event organizer” (who is not a GeoSnap employee) first must create an event on the Website. (Doc. 26-1 ¶ 7). Alternatively, if an event has not been created, Photographers may create the event themselves and invite other Photographers to attend the event. (Doc. 27-1, pg. 10 § 8.4).

Photographers agree to GeoSnap’s Terms and Conditions by (1) registering for the Website (Doc. 27-1 § 4.1.5); (2) accessing the Website, using the Website, or using any services available on the Website; (Doc. 27-1, § 1); (3) uploading photos to the Website (Doc. 27-1 § § 4.2.10, 4.3); and (4) selling photos on the Website (Doc. 27-1 §§ 1, 4). The

Terms and Conditions also state that Photographers must read, understand, and agree to the Terms and Conditions before selling photos on or using the Website. (Doc. 27-1, pg. 2).

3 GeoSnap’s Terms and Conditions also refer to Photographers as “Sellers.” (Doc. 27-1). E. GeoSnap Terms and Conditions

Pursuant to the Terms and Conditions, photographers agree to the following: 4.3 Use of the Content and Grant of License By uploading Media Material to the Site the Seller has accepted these Terms and Conditions and agrees to the following conditions: 4.3.1. The Site and the Company will use your Media Material for the purpose of licensing your Media Material to customers of the Site in such formats as we may, from time to time make available to Customers, including without limiting the generality of the foregoing, via electronic download; 4.3.2. In connection with the foregoing, in addition to the licenses you grant to the Site elsewhere in these Terms and Conditions, you grant to the Site and the Company a non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, publish, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute copies of your Media Material; 4.3.3.

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Moomaw v. Geosnapshot Pty Ltd, Counsel Stack Legal Research, https://law.counselstack.com/opinion/moomaw-v-geosnapshot-pty-ltd-ilsd-2025.