Mirage Resorts, Inc. v. Stirpe

152 F. Supp. 2d 1208, 2000 WL 33402995
CourtDistrict Court, D. Nevada
DecidedOctober 4, 2000
DocketCV-S-99-1505 RLH
StatusPublished
Cited by3 cases

This text of 152 F. Supp. 2d 1208 (Mirage Resorts, Inc. v. Stirpe) is published on Counsel Stack Legal Research, covering District Court, D. Nevada primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mirage Resorts, Inc. v. Stirpe, 152 F. Supp. 2d 1208, 2000 WL 33402995 (D. Nev. 2000).

Opinion

ORDER

HUNT, District Judge.

Plaintiffs’ Motion for Summary Judgment (# 21)

Before this Court is Plaintiffs’ Motion for Summary Judgment (# 21 filed June 26, 2000) and Plaintiffs’ Reply in Support of Their Motion for Summary Judgment (# 22 filed on July 28, 2000). Defendants have failed to file a response to Plaintiffs’ Motion for Summary Judgment.

Plaintiffs are owners and/or operators of the well known resort hotel casinos located *1211 on the world famous “Las Vegas Strip” in Las Vegas, Nevada, Bellagio, Mirage, Golden Nugget, MGM Grand, New York-New York, Mandalay Bay, Luxor, Excalibur, Circus Circus, Monte Carlo, Aladdin, Stardust and Palace Station. Plaintiffs own numerous federal trademarks for their resort hotel casino names. For example, Plaintiff Mirage Resorts owns federal trademarks for “Mirage” for resort hotel services, “Mirage” for casino services, “Mirage” and design for casino and resort hotel services and owns a pending federal trademark application for travel agency services.

Defendant Nicholas Stirpe has registered fifteen domain names containing Plaintiffs’ trademarks, <alladinhotelcasi-no.com>, <bellagiohotelcasino.com>, < cir cuscir cuslasvegas. com >, < excalibu-rhotelcasino.com>, < excaliburlasve-gas.com >, < goldennuggetlasvegas.com>, <luxorhotelcasino.com>, cmgmgrandho-telcasino.com >, <mgmhotelcasino.com>, <mandalaybayresorthotel.com>, <mira-gehotelcasino.com>, cmontecarlohotelca-sino.com>, cnewyorknewyorklasve-gas.com>, <palacestationlasvegas.com>, <stardusthotelcasino.com> (the “Domain Names”).

Plaintiffs filed a Complaint against Defendant on October 27, 1999 seeking damages and injunctive relief for Trademark Infringement under 15 U.S.C. § 1114, Unfair Competition under to 15 U.S.C. § 1125(a), Trademark Dilution under 15 U.S.C 1125(c), Common Law Trademark Infringement, Deceptive Trade Practices under Nevada State law and Intentional Interference with Prospective Economic Advantage (# 1). Defendant filed an answer to the Complaint on November 30, 1999(# 5). On January 13, 2000, Plaintiffs filed a First Amended Complaint for Damages and Injunctive Relief (# 7). The Amended Complaint added a claim for relief under the Anti-Cybersquatting Consumer Protection Act, 15 U.S.C. § 1125(d), which became effective on November 29, 1999, after Plaintiffs’ suit had already been filed.

On January 27, 2000 Plaintiffs filed a Motion for Preliminary Injunction (# 9) to enjoin Defendant from violating the Lan-ham Act by cybersquatting, and from infringing upon and diluting Plaintiffs’ trademarks. On March 13, 2000, the preliminary injunction was granted (# 17) and Defendant was ordered to transfer ownership of the Domain Names. To date, Defendant has failed to comply with the terms of this injunction.

Plaintiffs move for summary judgment of their Anti-Cybersquatting Consumer Protection Act, Trademark Infringement and Dilution claims, and are seeking attorney fees, permanent injunctive relief and damages for corrective advertising. For the reasons set forth below, the Court grants Plaintiffs motion for summary judgment of their Trademark Infringement and Dilution claims, but declines to grant summary judgment under the Anti-Cy-bersquatting Consumer Protection Act.

I. BACKGROUND

The Internet, or worldwide web, is a network of computers that facilitates the sharing of information between various individuals, organizations and companies throughout the world. Through the Internet, users are able to gain access to the millions of web sites and web pages of other users. A web page is a computer data file that may contain text, pictures, images, sounds, links to other web pages and other information. Every web page has a web site, identified as a “domain name,” which is its address, similar to a street address. Domain names often consist of a person’s name or an organization or company’s name or trademark. For example, users may gain access to the *1212 Coca Cola web site at either ccocaco-la.com> or <coke.com>. This system permits users to intuitively search for web sites of companies by simply typing in the company’s name. In addition, web users may use an Internet “search engine” to conduct a web search for a specific word or sets of words. Such a search may yield hundreds, even thousands, of web sites.

In order to own a web site, an individual or organization need only register the domain name with and pay a small fee to Network Solutions, Inc (NSI). NSI distributes domain names on a first come first served basis and does not make any determination about whether or not a registrant has a right to use such a domain name.

Defendant Stirpe is a self employed investor who presently owns more than fifty Internet domain names that clearly implicate well known trademarks. For example, in addition to the fifteen web sites presently in dispute, Stirpe owns cbally-hotelcasinco.com>, <flamingohotelcasi-no.com>, <goldmansaks.com>, <gold-mansach.com >, < chasemanhattan.com >, < chasemanhattansucks.com>, < wellsfar-gosucks.com>, <bofasucks.com>.

Plaintiffs have all spent substantial sums of money advertising and promoting their properties throughout the United States in the print and broadcast media and on the Internet. Each plaintiff maintains a web site on the World Wide Web to promote its properties. Additionally, Plaintiffs’ marks have been promoted on the interior and exterior of their hotel casinos, on signage, gaming chips and tokens, consumer products and novelty items sold at and by the resort hotel casinos. Millions of consumers have been exposed to Plaintiffs’ trademarks and have visited Plaintiffs’ properties.

Plaintiffs contend that Defendant is a “cybersquatter,” a person who purchases domain names containing the well known trademarks or names of companies in order to extort money from those companies in exchange for the exclusive rights to use of the domain name. 1 Companies may pay large sums of money to cybersquatters in order to gain the use of a domain name that may be intuitive to web users, and in order to preserve the good will associated with their own name.

Defendant claims he was simply a man with an idea for a web site. He contends that he created the web site located at <lasvegas-hotelcasinos.com> with the goal of creating a “one-stop Internet shop for all Las Vegas hotel needs” (Ex. A, Stirpe letter dated Sept. 8, 1999). Defendant explains that he had this web site created in order to have something “substantial” to present to the hotel casinos, so that he could gain their serious consideration and participation in the site (Stirpe Dep. at 36-87). In addition, he envisioned eventually advertising many other related services such as car rentals on the web site (Stirpe Dep. at 22-23).

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Bluebook (online)
152 F. Supp. 2d 1208, 2000 WL 33402995, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mirage-resorts-inc-v-stirpe-nvd-2000.