Midcontinent Broadcasting Co. of Wisconsin, Inc. v. Department of Revenue

297 N.W.2d 191, 98 Wis. 2d 379, 1980 Wisc. LEXIS 2760
CourtWisconsin Supreme Court
DecidedSeptember 30, 1980
Docket78-203
StatusPublished
Cited by13 cases

This text of 297 N.W.2d 191 (Midcontinent Broadcasting Co. of Wisconsin, Inc. v. Department of Revenue) is published on Counsel Stack Legal Research, covering Wisconsin Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Midcontinent Broadcasting Co. of Wisconsin, Inc. v. Department of Revenue, 297 N.W.2d 191, 98 Wis. 2d 379, 1980 Wisc. LEXIS 2760 (Wis. 1980).

Opinion

*381 COFFEY, J.

The Wisconsin Department of Revenue (Department of Revenue-Department) has appealed from a decision of the court of appeals 1 holding that a sale of tangible personal property, broadcasting equipment, by Midcontinent Broadcasting Company (Midcontinent) was an exempt “occasional sale” pursuant to secs. 77.54 (7) 2 and 77.51(10) (a), 3 Stats. 1969.

Midcontinent, a Wisconsin corporation with its principal place of business in Madison, was engaged in the operation of two television channels and one radio sta *382 tion. Stations WKOW-TV and WTSO radio were located in Madison while WAOW-TV was headquartered in Wausau.

During the first quarter of the calendar year of 1967 Midcontinent began the sale of phonograph records as a special sales item to viewers of WKOW-TV and WAOW-TV on behalf of certain advertisers (sponsors). It was contemplated that such records would be made available for sale as a service to viewers of the two television channels in connection with particular sales promotions. Purchasers of the records would make payment either directly to the sponsor’s home office or by sending the payment to Midcontinent who, in turn, forwarded the moneys to the promoters. Midcontinent, in compliance with the Wisconsin sales tax law, filed quarterly tax returns and paid a sales tax on those sales made at their stations.

Midcontinent secured a seller’s permit for these record sales pursuant to sec. 77.52(7), Stats., and in their application for the permit, Midcontinent indicated that the merchandise to be offered fr- sale was phonograph records.

The record demonstrates that at the time Midcontinent applied for its seller’s permit, sec. 77.51(10) (a), created by 'h. 620, §48, Laws of 1961, read as follows:

“ (10) ‘Occasional sale’ includes:
“ (a) A sale of property not held or used by a seller in the course of an activity for which he is required to hold a seller’s permit, provided such sale is not one of a series of sales sufficient in number, scope and character to constitute an activity requiring the holding of a seller’s permit.”

This section was subsequently repealed and recreated in ch. 154, §228, effective September 1, 1969. The new statute (as amended) included the following language: “No sale of tangible personal property . . . may be deem&d on occasional sale if at the time of such sale the *383 seller holds or is required to hold a seller’s permit.” (Emphasis supplied), the subject of this controversy.

On September 30, 1969, Midcontinent entered into a formal sales agreement with Horizons Communication Corporation of Wisconsin (Horizons) and agreed to sell certain of its tangible and intangible assets “used or used for or intended to be used” in the operation of both WKOW-TV and WAOW-TV. The sale was subject to the approval of the transfer of the broadcasting licenses by the Federal Communications Commission (FCC) but the contract was silent as to the sales tax, as Midcontinent was unaware that the definition of “occasional sales” had been materially changed in 1969 and thus they were now potentially obliged to pay the tax under the amended statute.

The sale was consummated on October 28, 1970, after the FCC gave its approval to the transfer of the broadcasting licenses. Midcontinent paid Wisconsin income tax on a net capital gain of $1,990,441. Midcontinent, unaware of the amendment to sec. 77.51(10) (a), Stats., continued in their belief that they were not required to report the sale of tangible personal property and thus did not include the same in their sales tax return for the quarter ending November 30, 1970. It should be noted that Midcontinent did not sell phonogaph records and continued to hold the seller’s permit even after the sale of the television channels. 4

During the period Midcontinent sold phonograph records over the television channels, it is undisputed that the vast majority of their operating revenues were received from the sale of advertising from WAOW-TV, WKOW-TV and WTSO radio. Specifically, Midcontinent’s total gross operating revenues were $7,834,314 *384 from advertising sales through its two television stations and WTSO radio. 5 In comparison, Midcontinent’s total taxable gross receipts during this period for the record sales were $26,716.09. 6 In the stipulated facts presented, the parties agreed that the sale of radio and television time to program sponsors has never been subject to a sales or use tax under Wisconsin law.

*385 Almost a year later, on November 18, 1971, the Department of Revenue issued a notice of deficiency against Midcontinent and assessed an additional sales tax claiming that Midcontinent owed a sales tax on the gross receipts from the sale of the tangible personal property (broadcasting equipment) to Horizons. Midcontinent objected to the additional assessment and filed a petition for redetermination. The Department of Revenue denied the petition and Midcontinent sought review before the Wisconsin Tax Appeals Commission. At this time, the parties stipulated that the value of the tangible personal property located in Wisconsin and transferred to Horizons was $776,524.63 and that the sales tax on this amount, if due and owing, was calculated to be $31,-060.90. The Tax Appeals Commission affirmed the Department’s deficiency assessment and Midcontinent petitioned the circuit court for Dane County for review of this decision, pursuant to ch. 227, Stats., and claimed that:

1. The sale of tangible personal property “used or used for or intended to be used” in the operation of its television stations was an occasional sale and exempt from a sales tax because the sale of its television channels was a one time event and further its sales permit was intended to be used exclusively for the sale of records which was not a part of its primary business activity of radio and television programming and never was intended to cover the sale of assets used for the production of broadcasting and therefore not subject to the sales tax;

2. The imposition of a tax upon the sale of equipment necessary to the broadcasting of television programs amounts to an unconstitutional burden on interstate commerce in contravention of the United States Constitution (the commerce and supremacy clauses);

3. The imposition of a sales tax solely because Mid-continent held a sales permit at the time of the sale of the tangible assets constitutes a violation of the guar *386 antee of the equal protection clauses in the United States and Wisconsin Constitutions.

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Bluebook (online)
297 N.W.2d 191, 98 Wis. 2d 379, 1980 Wisc. LEXIS 2760, Counsel Stack Legal Research, https://law.counselstack.com/opinion/midcontinent-broadcasting-co-of-wisconsin-inc-v-department-of-revenue-wis-1980.