Michael Rutherford v. Pruvit Ventures, Inc., et al.

District Court, E.D. Texas·Decided August 19, 2026·No. 4:24-cv-00561·Unknown

Opinion

United States District Court EASTERN DISTRICT OF TEXAS SHERMAN DIVISION

MICHAEL RUTHERFORD, § § Plaintiff, § v. § Civil Action No. 4:24-cv-561 § Judge Mazzant PRUVIT VENTURES, INC., et al., § § Defendants. § MEMORANDUM OPINION AND ORDER Pending before the Court is Defendants’ Motion to Amend and Objections to Findings of Fact and Conclusions of Law (the “Motion”) (Dkt. #84). Having considered the Motion and the relevant pleadings, the Court finds that the Motion should be GRANTED in part and DENIED in part. BACKGROUND This case arises from a contractual dispute. Plaintiff Michael Rutherford (“Plaintiff”) was a former independent distributor for Defendant Pruvit Ventures, Inc. (“Pruvit”), a multi-level marketing company that manufactures and sells dietary supplements (Dkt. #76 at p. 1). At all relevant times, Defendant Brian Underwood (“Underwood”) served as Pruvit’s Chief Executive Officer (Dkt. #76 at p. 1). Pruvit pays its distributors according to a compensation plan based on performance metrics, such as the sales generated personally and by recruited distributors operating beneath them (i.e., their “downline organization”) (Dkt. #76 at p. 2). On July 11, 2023, Plaintiff, Pruvit, and Underwood entered into a Confidential Settlement Agreement and Release (the “Settlement Agreement”) to resolve an unrelated dispute between the parties (Dkt. #63-1; Dkt. #62-1). In relevant part, the Settlement Agreement set forth the following: [Plaintiff] shall no longer participate, in any way, with activities related to USR366644 and/or USR677, including, but not limited to, soliciting, or communicating with any Pruvit Promoters or customers about Pruvit, its products or its business and posting any references to Pruvit, its products, its customers or its business on any social media platform

(Dkt. #62-1 at p. 3). Although Plaintiff was no longer allowed to participate in Pruvit business, Plaintiff was still entitled to “receive 100% of all commissions related to USR677,” his downline organization, with a maximum cap “of $100,000 per month of earnings,” and Defendant would not “take any action to reallocate any Promoter in the downline of USR677” (Dkt. #62-1 at p. 3). However, over a year after the Settlement Agreement was executed, litigation ensued once again. Specifically, Pruvit filed suit against Plaintiff styled Pruvit Ventures, Inc. v. Michael Rutherford and Keisha O’Neil, Cause No. 471-00630-2024, in Collin County, Texas, through which Pruvit asserted a breach of contract claim against Plaintiff for violations of the non-solicitation provisions of the Settlement Agreement. Pruvit alleged that since the execution of the Settlement Agreement, Plaintiff solicited “Pruvers” for a separate business venture, both through offline communications and through his social media platforms, and Plaintiff failed to take specific action regarding his social media engagement. On April 10, 2024, Plaintiff removed that state court action to the Sherman Division, of the Eastern District of Texas, which initiated a separate proceeding under Civil Action No. 4:24-cv-307-ALM-AGD. Then, on June 20, 2024, Plaintiff filed the instant lawsuit similarly asserting a breach of contract claim against Pruvit and Underwood (collectively, “Defendants”), in addition to other causes of action for fraud and violations of the Texas Business and Commerce Code (Dkt. #1 at pp. 11–16). Plaintiff alleged, inter alia, that immediately following the execution of the Settlement Agreement, Defendants made changes to Pruvit’s compensation plan which ensured that Plaintiff

could not receive 100% of all commissions to which he was entitled (Dkt. #1 at p. 6). In Plaintiff’s view, Defendants made it impossible for him to receive the relevant commissions because the new compensation plan required specific engagement with Pruvit’s business activities, which Plaintiff was forbidden to do under the Settlement Agreement (Dkt. #1 at p. 6). On January 23, 2025, the Court entered an Order of Consolidation, finding that consolidation of the instant case, Civil Action No. 4:24-cv-561-ALM-AGD, and the record in Civil

Action No. 4:24-cv-307-ALM-AGD was appropriate and necessary (Dkt. #39). Shortly thereafter, the matter proceeded to a bench trial from February 10–12, 2025 (See Dkt. #58; Dkt. #59; Dkt. #60). The Court heard from three witnesses—Underwood, Jenifer Grace (Pruvit’s corporate representative), and Plaintiff—and considered all evidence (Dkt. #81; Dkt. #82; Dkt. #83; Dkt #62; Dkt. #63). On September 16, 2025, the Court issued its Findings of Fact and Conclusions of Law (the “September 16, 2025 Order”), holding that Pruvit breached the Settlement Agreement and is

liable to Plaintiff for the resulting damages (Dkt. #76). Specifically, the Court found the following: (1) the parties entered into a valid and enforceable contract, the Settlement Agreement; (2) Plaintiff performed his obligations under the Settlement Agreement; (3) Plaintiff did not engage in conduct inconsistent with his obligations under the Settlement Agreement—specifically, because the Settlement Agreement did not require Plaintiff to block social media followers, the Court declined to construe its provisions to impose that heightened obligation on Plaintiff; (4) Defendants breached the Settlement Agreement by altering Plaintiff’s compensation in ways inconsistent with the terms of the parties’ bargain; (5) Pruvit could not prove by a preponderance of the evidence that Plaintiff materially breached the Settlement Agreement; (5) Pruvit expressly bound itself in

the Settlement Agreement to pay Plaintiff commissions as defined therein, subject to the carve-out and cap; (6) because Pruvit’s updated compensation plan was not an existing agreement at the time the Settlement Agreement was executed, it could not justify changing the commissions to which Plaintiff is entitled; (6) Pruvit’s amendments to its compensation plan did not override its specific contractual obligations to Plaintiff under the Settlement Agreement; and (7) Pruvit’s reliance on the notices sent to Plaintiff did not excuse its breach (Dkt. #76 at pp. 23–27). Based on those

findings, the Court concluded Plaintiff was the prevailing party, thereby rejecting Pruvit’s defenses and claims (Dkt. #76 at pp. 27–28). The Court further held that Underwood, in his individual capacity, was not independently liable for breach, except insofar as he benefitted from the 25% carveout expressly provided for in the Settlement Agreement (Dkt. #76 at p. 28). Consistent with these findings on liability, the Court calculated that Plaintiff sustained damages amounting to $235,166.00, excluding reasonable attorneys’ fees (Dkt. #76 at p. 31). The Court did not enter a separate Final Judgment in this matter. Nonetheless, on October 24, 2025,

Defendants filed the instant Motion under Federal Rule of Civil Procedure 52(b) (Dkt. #84). Through this Motion, Defendants object to many of the Findings of Fact and Conclusions of Law in the Court’s September 16, 2025 Order and ask the Court to amend it accordingly (Dkt. #84 at p. 11). Plaintiff did not respond. The Motion is ripe for adjudication. LEGAL STANDARD Federal Rule of Civil Procedure 52(b) provides that “[o]n a party’s motion filed no later than 28 days after the entry of judgment, the court may amend its findings—or make additional

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Michael Rutherford v. Pruvit Ventures, Inc., et al., (E.D. Tex. 2026).

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