Michael Bitton v. Gencor Nutrientes, Inc.

654 F. App'x 358
CourtCourt of Appeals for the Ninth Circuit
DecidedJune 28, 2016
Docket14-56381
StatusUnpublished
Cited by5 cases

This text of 654 F. App'x 358 (Michael Bitton v. Gencor Nutrientes, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Michael Bitton v. Gencor Nutrientes, Inc., 654 F. App'x 358 (9th Cir. 2016).

Opinion

MEMORANDUM **

Michael Bitton, Brian O’Toole, and Robert Sokolove (collectively, “Plaintiffs”) appeal the dismissal with prejudice of their putative class action complaint against Gencor Nutrients, Inc., and GE Nutrients, Inc. (“Gencor”); Direct Digital, LLC, Tru-derma, LLC, and Force Factor, LLC, (‘Wholesalers’’); General Nutrition Corporation and related entities (“GNC”); and several executives of the named corporate entities (together with the corporate entities, “Defendants”). Gencor manufactures Testofen—an extract of the herb fenu-greek. The Wholesalers and GNC manufacture nutritional supplements containing Testofen, which GNC sells to the public. We have jurisdiction under 28 U.S.C. § 1291. We affirm in part, reverse in part, vacate in part, and remand.

1. Gencor claimed that a “double-blind, randomized, placebo-controlled human clinical study” established “statistically significant results” showing increases in “free testosterone” in study -participants who took Testofen. Plaintiffs allege that they purchased Testofen products in reliance on this representation, which they allege is false. Although Plaintiffs- concede that *361 Gencor conducted a clinical trial, the complaint alleges that the trial’s results—when subjected to “universally-accepted principles of statistical analysis,” which require adjustment for the likelihood of a “false positive” when multiple variables are analyzed—do not establish a “statistically significant” increase in free testosterone levels in study participants. The complaint alleges that application of the “simplest and most commonly used method of making such adjustments”—the ' “Bonferroni correction”—establishes that the trial’s results as to free testosterone are not statistically significant. These allegations are supported by an expert report (the “Jewell report”), attached to the complaint, which critiqued Gencor’s Testofen study and concluded that Gencor’s claims as to the study’s results were false.

2. The complaint asserted claims under the Racketeer Influenced and Corrupt Organizations Act (“RICO”), 18 U.S.C. §§ 1961-1968; claims under California and New York false advertising and deceptive business practices statutes; 1 breach of express and implied warranties; negligent misrepresentation; and common law fraud and restitution. The district court dismissed all claims with prejudice. The court dismissed: (1) the claims against all individual defendants for lack of personal jurisdiction or, alternatively, failure to adequately allege alter ego liability; .(2) the RICO claim for failure to allege acts of mail and wire fraud with particularity as required by Federal Rule of Civil Procedure 9(b); (3) the breach of warranty claims for failure to allege reliance, causation, and injury; and (4) all remaining claims on the theory that, even taking the Jewell report as true, “it does not allege that Gencor’s clinical trial was not statistically significant.” In support of the latter conclusion, the district court cited an article from “Wolfram MathWorld” for the proposition that “[t]he Bonferroni correction is the simplest and most conservative approach used to correct for” multiple variables. The court concluded that “failfing] the Bonferroni correction test” does not necessarily mean that a study’s results are not statistically significant, and assumed that less conservative methods of correction would show that the results of the Testofen study were statistically significant. The district court therefore held that “the factual evidence provided directly contradicts all the substantive claims Plaintiffs ma[d]e” and that amendment would be futile.

3. The district court erred in relying on its interpretation of the Bonfer-roni correction. Although the complaint incorporated by reference a Wikipedia page on the Bonferroni correction, the district court relied on a different publication (a link to which was apparently embedded in the cited Wikipedia page) for the proposition that it is the “most conservative” correction. The latter article was not before the court, which should have ruled only on the sufficiency of the allegations in the complaint. See Fed. R. Civ. P. 12(d) (“If, on a motion under Rule 12(b)(6) or 12(c), matters outside the pleadings are presented to and not excluded by the court, the motion must be treated as one for summary judgment under Rule 56.”). More importantly, the accuracy of statements on the Wikipedia page and in the article, and the court’s assumption that application of other corrections would confirm that the Gencor study produced statistically signifi *362 cant results, are not proper subjects for judicial notice. See Fed. R. Evid. 201.

4. We may, however, affirm the judgment below in whole or in part “upon any basis fairly supported by the record.” Burgert v. Lokelani Bernice Pauahi Bishop Tr., 200 F.3d 661, 663 (9th Cir. 2000). Defendants argue that the complaint should be dismissed, at least in part, because a private plaintiff asserting claims under California’s false advertising and unfair competition statutes “has the burden of producing evidence that the challenged advertising claim is false or misleading,” and does not state a claim merely by demanding that an advertising claim be substantiated. Nat’l Council Against Health Fraud, Inc. v. King Bio Pharms., Inc., 107 Cal.App.4th 1336, 133 Cal.Rptr.2d 207, 213 (Ct. App. 2003); see also Cal. Bus & Prof. Code. §§ 17200-17210.; Cal. Bus. & Prof. Code §§ 17500-17509; N. Y. Gen. Bus. L. §§ 349, 350. “Prosecuting authorities, but not private plaintiffs, have the administrative power to request advertisers to substantiate advertising claims before bringing actions for false advertisement.” King Bio, 133 Cal.Rptr.2d at 212. But, the Plaintiffs do not here seek substantiation for a claim that Testofen increases free testosterone levels, or even challenge it; rather, they only allege that the assertion that the Gencor trial produced statistically significant results is false. “The falsity of the advertising claims may be established by testing, scientific literature, or anecdotal evidence,” id. at 216, and Plaintiffs append to their complaint an expert report stating that the trial’s results as to free testosterone were not statistically significant. Those allegations are sufficient to state a claim for violation of the .California and New York statutes. See Mullins v. Premier Nutrition Corp., — F.Supp.3d -, -, 2016 WL 1534784, at *15-16 (N.D. Cal. 2016) (rejecting the argument that plaintiff only claimed a lack of substantiation because plaintiff “advanced expert evidence to disprove Premier’s health claims”); Quinn v. Walgreen Co., 958 F.Supp.2d 533, 543 (S.D.N.Y. 2013) (considering and dismissing the argument that “plaintiffs’ claims merely amount to a nonactionable ‘lack of substantiation’ claim” under New York Gen. Bus. L.

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654 F. App'x 358, Counsel Stack Legal Research, https://law.counselstack.com/opinion/michael-bitton-v-gencor-nutrientes-inc-ca9-2016.