McNamara v. Pre-Paid Legal Services, Inc.

189 F. App'x 702
CourtCourt of Appeals for the Tenth Circuit
DecidedJuly 14, 2006
Docket02-6110, 02-6178
StatusUnpublished
Cited by5 cases

This text of 189 F. App'x 702 (McNamara v. Pre-Paid Legal Services, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Tenth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
McNamara v. Pre-Paid Legal Services, Inc., 189 F. App'x 702 (10th Cir. 2006).

Opinion

ORDER AND JUDGMENT *

O’BRIEN, Circuit Judge.

Lead Plaintiffs Jon McNamara and Richard Landin (Plaintiffs), on behalf of all people who purchased Pre-Paid Legal Services (Pre-Paid) stock from March 18, 1999, through May 15, 2001, brought this securities fraud action against Pre-Paid, several of its senior officers and directors, and Deloitte & Touche (Deloitte), PrePaid’s independent auditor. The district court dismissed Plaintiffs’ complaint with prejudice pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure. Plaintiffs appeal from the dismissal, arguing the district court erred in concluding: (1) they had not sufficiently alleged scienter, (2) their claims were barred by the statute of limitations and (3) the truth-on-the market doctrine insulated Defendants from liability. Plaintiffs also assert the district court abused its discretion in dismissing their case with prejudice, rather than providing them an opportunity to amend their complaint to correct its pleading deficiencies. Exercising jurisdiction under 28 U.S.C. § 1291, we affirm, concluding the district court properly dismissed Plaintiffs’ complaint with prejudice for failure to adequately plead scienter. 1

I. Factual Background

Formed in 1976, Pre-Paid is an Oklahoma corporation which designs, underwrites and markets a variety of legal expense plans, called memberships, across North America. 2 In exchange for a fixed premium, memberships entitle their holders to receive legal services (or reimbursement of legal fees incurred for such services) in a manner similar to medical reimbursement plans or HMO’s. 3 Memberships are automatically renewable but may be cancelled at any time for fraud, non-payment of premiums or upon a membership holder’s written request.

Pre-Paid markets its memberships through a multi-level marketing program which encourages Pre-Paid’s sales associates to sell memberships and recruit new associates. Sales associates are considered independent contractors and are paid by commission. 4 In general, when an associate sells a membership, Pre-Paid advances that associate a commission equal to three years worth of commissions. 5 Pre-Paid recoups these “commission ad *705 vanees” as premiums are collected, usually on a monthly basis.

Should a membership lapse before three years, the associate is obligated to “repay” any unearned portion of the commission advance. To re-capture 50% of any unearned advance, Pre-Paid generates a “charge-back” to the associate’s account. This charge-back is immediately deducted from any future commission advances payable to the associate for the sale of new memberships. Pre-Paid recovers the remaining 50% by withholding future commissions due an associate on active/prior memberships. 6 No additional commission advances are paid to an associate until all previous advances have been recovered. Pre-Paid carries a reserve for unrecoverable commission advances. Between 1997 and 1999, Pre-Paid increased this reserve from $3.7 million to $4.5 million.

A. Reporting of Unearned Commission Advances as Assets

Pre-Paid reports quarterly and annually to the Securities and Exchange Commis sion (SEC) using Forms 10-Q and 10-K, respectively. In these forms, Pre-Paid provides its financial statements. These statements are prepared according to Generally Accepted Accounting Principles (GAAP) 7 and are audited by Pre-Paid’s independent auditor. From September 1994 until August 2001, Deloitte served as Pre-Paid’s independent auditor.

From at least 1995 to 2000, Pre-Paid, based on its theory that it had a right to receive unearned commission advances back from its associates (i&j- a receivable), recorded unearned commission advances as assets. 8 During this same period, Deloitte audited Pre-Paid’s financial statements and issued unqualified opinions that they conformed with GAAP and fairly represented Pre-Paid’s financial position.

B. Pre-Paid’s 1995, 1996, 1998 and 1999 Form 10-K’s

In its 1995, 1996, 1998 and 1999 Form 10-K’s, Pre-Paid disclosed its commission advance policy' and the actions it takes to *706 recoup its commission advances. 9 It stated that historically it had been able to immediately recover 50% of any unearned commission advance through the use of the charge-back. However, Pre-Paid warned its commission advance policy exposes it to the risk of uncollectible commission advances. Pre-Paid also stated one of the major factors affecting its profitability and cash flow was its membership persistency rate, which it represented as its ability to retain a membership once it is written and therefore collect premiums. Pre-Paid reported its membership persistency rate was 80.0% for 1995, 74.0% for 1996, 73.8% for 1998 and 73.4% for 1999. Between 1995 and 1999, Pre-Paid’s membership premiums increased from $31.2 million to $157.2 million. During this same time period, new membership sales rose from 109,922 to 525,352. Total unearned commission advances also grew each year, increasing from $12.5 million in 1995 to $120.6 million in 1999. Because Pre-Paid recorded unearned commission advances as assets, as unearned commission advances increased so did Pre-Paid’s total assets. By 1999, Pre-Paid’s unearned commission advances represented 62.2% of Pre-Paid’s total assets ($193.8 million).

C. Pre-Paid’s January 25, 2001 Form 8-K

On January 25, 2001, in response to public discussion concerning its accounting treatment of unearned commission advances, Pre-Paid filed a Form 8-K with the SEC “to provide details regarding the accounting treatment of [ ] commission advances and expenses.... ” (R.App. Vol. I at A-213.) In this Form 8-K, Pre-Paid explained why it believed its treatment of unearned commission advances as assets complied with GAAP. Specifically, it stated that because its “commission advances relate directly to memberships that represent a future economic benefit (a stream of future cash payments) to be received by [Pre-Paid] as a result of a past transaction (the original membership sale),” its commission advances conformed to GAAP’s definition of assets as “probable future economic benefits obtained or controlled by a particular entity as a result of past transactions or events.” (Id.

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189 F. App'x 702, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mcnamara-v-pre-paid-legal-services-inc-ca10-2006.