McGhee v. North American Bancard, LLC

District Court, S.D. California·Decided May 25, 2022·No. 3:17-cv-00586·Unknown

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 JUNE BENNETT, on Case No.: 17-cv-00586-AJB-KSC behalf of herself and all others 12 ORDER DENYING PLAINTIFF JUNE similarly situated, and GERALD BENNETT’S MOTION FOR CLASS 13 MCGHEE, CERTIFICATION Plaintiffs, 14 (Doc. No. 165) v. 15 NORTH AMERICAN BANCARD, LLC, 16 Defendant. 17 Presently before the Court is Plaintiff June Bennett’s (“Bennett”) motion for class 18 certification. (Doc. No. 165.) On April 14, 2022, the Court heard oral arguments and took 19 the matter under submission. For the reasons set forth below, the Court DENIES the 20 motion for class certification. 21 I. BACKGROUND 22 This action arises out of an alleged “bait and switch” scheme by Defendant North 23 American Bancard, LLC (“Defendant”). The theory of Bennett’s case is that Defendant 24 promised its customers a specific pay-as-you-go service but failed to deliver by eventually 25 assessing fees. 26 Defendant offers mobile payment solutions that provide nationwide customers, 27 including individuals, small business owners, and merchants, “convenient, low cost point 28 1 of sale credit card payment processing services, including credit card readers that can be 2 connected to mobile devices.” (Doc. No. 165-1 at 8.) Between 2011 and May 2018, 3 Defendant offered one “pay-as-you-go” program under two brand names: “PayAnywhere” 4 and “PhoneSwipe” (the “Service” or, collectively, the “Services”). These two brands were 5 ultimately combined under the “PayAnywhere” name in May 2018. Both Services were 6 originally sold as a purely no out-of-pocket or pay-as-you-go offering. To obtain the credit 7 card processing services, merchants were required to apply on either payanywhere.com or 8 phoneswipe.com. This application required prospective merchants, such as Bennett, to 9 agree to either PhoneSwipe or PayAnywhere’s Terms and Conditions of Merchant Service 10 Agreement (“the MSA”). 11 In May 2011, Bennett signed up for the PhoneSwipe service and a credit card reader 12 for a small business she and her husband owned and operated called “Santa Rocks.” Before 13 applying for the Service, Bennett understood there would be no recurring or setup charges, 14 and that she would only be charged a fee for each transaction processed using the Service. 15 Toward the end of 2015, Defendant decided to add a new monthly non-use or 16 “Inactivity Fee” to PayAnywhere and PhoneSwipe. It was and still is a monthly $3.99 fee 17 automatically debited from the bank accounts of “inactive” merchants, i.e., those who had 18 not processed a transaction in twelve months. Prior to rolling out the new Inactivity Fee, 19 Defendant notified existing customers by email about the new fee. The email blast also 20 provided a “live” link the merchants could click if they chose to cancel the service. 21 Defendant continued to provide “inactive” merchants with such monthly email notices 22 through January 2018. Defendant also provided information about the Inactivity Fee on its 23 websites. 24 Around February 2017, Defendant began charging Bennett monthly Inactivity Fees, 25 which she did not notice until mid-2018. Upon noticing the charges, Bennett called 26 Defendant and cancelled her account. Defendant refunded the last Inactivity Fee it 27 deducted but has refused to refund any others. 28 /// 1 Plaintiff Gerald McGhee (“McGhee”) instituted this lawsuit on March 24, 2017, by 2 filing the class action complaint. (Doc. No. 1.) McGhee thereafter filed a motion to certify 3 the class in October 2020, (Doc. No. 84), which the Court denied without prejudice, (Doc. 4 No. 126). On October 1, 2021, McGhee filed the First Amended Complaint (“FAC”), 5 which added Bennett as a named plaintiff. (Doc. No. 156.) Plaintiffs argue Defendant 6 falsely promised its hundreds of thousands of PayAnywhere and PhoneSwipe customers a 7 no out-of-pocket cost, “pay-as-you-go” service plan. Plaintiffs assert claims for 8 (1) fraudulent concealment; (2) intentional misrepresentation; (3) restitution/unjust 9 enrichment; (4) violations of California’s Unfair Competition Law (“UCL”); (5) violations 10 of California’s False Advertising Law (“FAL”); and (6) conversion. 11 II. LEGAL STANDARD 12 A plaintiff seeking to represent a class must satisfy the threshold requirements of 13 Rule 23(a) as well as the requirements for certification under one of the subsections of Rule 14 23(b). Rule 23(a) provides a case is appropriate for certification as a class action if: “(1) 15 the class is so numerous that joinder of all members is impracticable; (2) there are questions 16 of law or fact common to the class; (3) the claims or defenses of the representative parties 17 are typical of the claims or defenses of the class; and (4) the representative parties will 18 fairly and adequately protect the interests of the class.” Fed. R. Civ. P. 23(a). 19 A plaintiff must also establish that one of the subsections of Rule 23(b) is met. In 20 the instant matter, Bennett seeks to certify a class pursuant to Rule 23(b)(3). Under Rule 21 23(b)(3), Bennett must demonstrate that (1) the questions common to the class predominate 22 over any questions that affect only individual members; and (2) a class action is superior 23 to other available methods for fairly and efficiently adjudicating the controversy. See Fed. 24 R. Civ. P. 23(b)(3). These requirements are commonly known as predominance and 25 superiority. 26 A plaintiff bears the burden of demonstrating that each element of Rule 23 is 27 satisfied, and a district court may certify a class only if it determines the plaintiffs have 28 borne their burden. See Gen. Tel. Co. of Sw. v. Falcon, 457 U.S. 147, 158–61 (1982); 1 Doninger v. Pac. Nw. Bell, Inc., 564 F.2d 1304, 1308 (9th Cir. 1977). The court must 2 conduct a “rigorous analysis,” which may require it “to probe behind the pleadings before 3 coming to rest on the certification question . . . .” Wal-Mart Stores, Inc. v. Dukes, 564 U.S. 4 338, 350 (2011) (internal citations omitted). “Frequently that ‘rigorous analysis’ will entail 5 some overlap with the merits of the plaintiff’s underlying claim. That cannot be helped.” 6 Id. at 351. 7 “[T]he merits of the class members’ substantive claims are often highly relevant 8 when determining whether to certify a class. More importantly, it is not correct to say a 9 district court may consider the merits to the extent that they overlap with class certification 10 issues; rather, a district court must consider the merits if they overlap with Rule 23(a) 11 requirements.” Ellis v. Costco Wholesale Corp., 657 F.3d 970, 981 (9th Cir. 2011). 12 Nonetheless, the district court does not conduct a mini-trial to determine if the class “could 13 actually prevail on the merits of their claims.” Id. at 983 n.8; United Steel, Paper & 14 Forestry, Rubber, Mfg. Energy, Allied Indus. & Serv. Workers Int’l Union, AFL-CIO v. 15 ConocoPhillips Co., 593 F.3d 802, 808 (9th Cir. 2010) (citation omitted) (court may 16 inquire into substance of case to apply the Rule 23 factors, however, “[t]he court may not 17 go so far . . . as to judge the validity of these claims.”). When the court must determine the 18 merits of an individual claim to determine who is a member of the class, then class 19 treatment is not appropriate. Herrera v. LCS Fin. Servs. Corp., 274 F.R.D. 666, 672–73 20 (N.D. Cal. 2011); 5 James W. Moore, Moore’s Fed. Practice § 23.21[3][c] (2011).

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