McCrory v. Wood

171 So. 2d 241, 277 Ala. 426, 1965 Ala. LEXIS 534
CourtSupreme Court of Alabama
DecidedJanuary 21, 1965
Docket1 Div. 191
StatusPublished
Cited by9 cases

This text of 171 So. 2d 241 (McCrory v. Wood) is published on Counsel Stack Legal Research, covering Supreme Court of Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
McCrory v. Wood, 171 So. 2d 241, 277 Ala. 426, 1965 Ala. LEXIS 534 (Ala. 1965).

Opinion

SIMPSON, Justice.

Appellant filed a hill in equity praying the issuance of a temporary injunction restraining the appellees from holding a hearing to consider charges filed with appellee board against appellant until his rights are judicially determined.

The bill alleged that appellant is a licensed optometrist and is engaged in the practice of his profession in Mobile. On November 9, 1962, he was served with a copy of written charges by one R. W. L. Ross against him as filed with the Alabama State Board of Optometry, in which the said Ross averred that appellant, while licensed as an optometrist, had committed certain acts of unprofessional conduct of such a character likely to deceive or defraud the public, and, therefore, his license to practice optometry in the State of Alabama issued by the Alabama State Board of Optometry should be revoked or suspended.

The temporary injunction was granted as prayed. Subsequently appellees filed answer to the bill and appellant amended his complaint challenging the constitutionality of §§ 192 and 206 of Title 46, Code of Alabama 1940 (recompiled 1958).

After answer duly filed the cause was heard in open court and final decree ultimately entered dissolving the temporary injunction, the court holding that the provisions of Title 46, §§ 192 and 206 were constitutional and valid. From this decree appellant perfected this appeal, the temporary injunction having been reinstated pending the disposition of the case in this court.

Briefly, the issue is this: Appellant is a licensed optometrist employed by Lee Optical Company, a corporation. He is charged with unprofessional conduct in that he permitted certain advertising to be printed and circulated in the Dothan Eagle, a newspaper published in Dothan, Alabama. Having engaged in such practices, he has violated the rules and regulations of the Alabama Optometric Association, Incorporated, a private corporation, which provide:

“BY-LAWS
“ARTICLE II.
“MEMBERSHIP
“Section 2. The annual per capita dues of newly registered members shall be waived the first year, provided such duly registered members immediately make application following his taking and successfully passing the State Board, and provided further that such newly registered member shall conform to the Code of Ethics and Rules of Practice of the Alabama Optometric Association. * * *
“Section 6. A member who violates the Code of Ethics or the Rules of, Practice may be suspended or expelled by a majority vote, after a hearing before the Board of Directors. * * *
“Section 9. No members of this Association shall be employed by or otherwise connected with, anyone except a licensed optometrist for the practice of optometry in this state. The Board of Directors shall make the necessary interpretation of this ruling.
“CODE OF ETHICS
“ARTICLE III.
“ADVERTISING
“Section 1. Advertising shall be prohibited except for new licensees or members who change their location, when a discreet professional card may be run for a reasonable time, but not to exceed ninety days.
“Section 2. Any advertising other than prescribed in .Section 1 of this Article is declared by the Alabama Op-tometric Association to be unethical and contrary to good practice.
“Section 3. The act of any optometrist of permitting his name to be uáed *428 in any advertisement by an individual, firm, association, or corporation, other than as prescribed in Section 1 of this Article is declared by the Alabama Op-tometric Association to be unethical and contrary to good practice.
“Section 4. The Alabama Optome-tric Association declares that any optometrist who violates any of the provisions of this Article shall be guilty of unprofessional conduct and his or her license may be suspended or revoked by the State Board of Optometry as is provided in Section 206, Title 46 Chapter II of the Code of Alabama 1940.
“ARTICLE VI.
“RULES OF PRACTICE
“B. No member shall practice in or on premises where any material other than those necessary to render his professional services are displayed to the public.
“D. No member actively engaged in the practice of optometry shall in any manner publicize or hold forth as an optician.
“L. No member shall display any merchandise, ophthalmic material or advertising of any kind in windows or in any rooms of his office for the purpose of inducing patronage.”

It is clear that certain of the rules of the Alabama Optometric Association are in direct conflict with the following statutes:

Title 46, § 210, Code: “Store where glasses are sold; how department conducted. — Nothing in this chapter shall be so construed as to prevent any person, firm, or corporation from owning or operating a store or business establishment wherein eyes are examined or glasses fitted; provided, that sttch store, establishment, or optometric department shall be in charge of a duly licensed optometrist, whose name must appear on and in all optometry advertising of whatsoever nature done by said person, firm or corporation.”
Title 46, § 211, Code: “False or misleading statements in advertisements or stores having optometry department. —It shall be unlawful for any person, firm or corporation, engaged in the practice of optometry in this state, to print or cause tó be printed, or circulate or cause to be circulated, or publish, by any means whatsoever, any advertisement or circular in which appears any untruthful, impossible, or improbable or misleading statement or statements, or any thing calculated or intended to mislead or deceive the public. And it shall be unlawful for any individual, firm or corporation, engaged in the sale of goods, wares or merchandise who maintains or operates, or who allows to be maintained and operated in connection with said mercantile business an optometry department; or who rents or subleases to any person or persons for the purpose of engaging in the practice of optometry therein, any portion of or space in said store, premises or establishment in which such person, firm or corporation is engaged in said mercantile business, to publish, or circulate, or print or cause to be printed, by any means whatsoever, any advertisement or notice of the optometry department maintained, operated, or conducted in said establishment or place of business, in which said advertisement or notice appear any untruthful, improbable, impossible, or misleading statement or statements, or anything calculated to mislead or deceive the public.”

The charge against appellant here is that he committed acts of unprofessional conduct in that he permitted advertisements to be printed in the Dothan Eagle on certain days stating that “Lee Optical is open 9:00 A.M. to 5:30 P.M. Monday— Saturday for glasses and examinations, Dr. Wm. B. McCrory, O.

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Bluebook (online)
171 So. 2d 241, 277 Ala. 426, 1965 Ala. LEXIS 534, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mccrory-v-wood-ala-1965.