MC1 Healthcare LLC v. Mountainside Solutions, Inc.

District Court, W.D. North Carolina·Decided August 6, 2019·No. 1:18-cv-00315·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF NORTH CAROLINA ASHEVILLE DIVISION CIVIL CASE NO. 1:18-cv-00315-MR

MC1 HEALTHCARE LLC, d/b/a ) MOUNTAINSIDE, ) ) Plaintiff, ) ) vs. ) MEMORANDUM OF ) DECISION AND ORDER MOUNTAINSIDE SOLUTIONS, INC. ) n/k/a MOUNTAINVIEW RECOVERY, ) INC., and MICHAEL E. ELKINS, ) ) Defendants. ) ________________________________ ) THIS MATTER is before the Court on the Defendant Michael E. Elkins’ Motion to Dismiss [Doc. 47], the Plaintiff’s Motion to Amend Complaint [Doc. 52], and the Plaintiff’s Motion to Dismiss Defendants’ Counterclaims [Doc. 54]. I. PROCEDURAL BACKGROUND The Plaintiff MC1 Healthcare, LLC, doing business as Mountainside (“Plaintiff”), initiated this action in the United States District Court for the Southern District of New York on August 1, 2018, against Defendants Mountainside Solutions, Inc., now known as Mountainview Recovery, Inc., (“Defendant Mountainview”) and Michael E. Elkins (Defendant Elkins) (collectively, “Defendants”) alleging trademark infringement, cybersquatting, and unfair competition. [Docs. 1, 6].1

On August 27, 2018, the Defendants filed a motion to dismiss for lack of personal jurisdiction pursuant to Rule 12(b)(2) of the Federal Rules of Civil Procedure. [Doc. 14]. In response, the Plaintiff filed a motion to transfer the

action to the United States District Court for the Western District of North Carolina. [Doc. 24]. In turn, the Defendants filed a motion for attorneys’ fees and costs, on the basis of having to file a motion to dismiss. [Doc. 29]. On October 25, 2018, the New York Federal Court granted the Plaintiff’s motion

to transfer, denied the Defendants’ motions, and transferred the action to this Court on November 1, 2018. [See Text Orders dated October 25, 2018; Docs. 36, 37].

On November 15, 2018, Defendant Mountainview filed an Answer to the Complaint and Counterclaims against the Plaintiff seeking the cancellation of Plaintiff’s federal trademark registration. [Doc. 46]. On the same day, Defendant Elkins filed the present motion to dismiss the

Complaint pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure. [Doc. 47]. Thereafter, the Plaintiff filed the present motions to amend the

1 The Complaint was refiled on August 2, 2018, due to various deficiencies in the initial filing. [See Docket Entries dated August 2, 2018]. Complaint and to dismiss the Defendant Mountainview’s Counterclaims pursuant to Rule 12(b)(6). [Docs. 52, 54].2

II. FACTUAL BACKGROUND According to the Complaint, Plaintiff is a limited liability company with its principal place of business in Canaan, Connecticut. [Doc. 6 at ¶ 5]. The

Plaintiff operates a drug and alcohol addiction treatment center with facilities in Connecticut and New York. [Id. at ¶ 8]. The Defendant Mountainview is a corporation organized under the laws of the State of North Carolina with a business address in Weaverville, North Carolina. [Id. at ¶ 6]. Defendant

Mountainview operates a drug and alcohol recovery facility in North Carolina. [Id. at ¶ 19]. Defendant Elkins is the president of Defendant Mountainview and “controlled, directed, and was the moving force behind the wrongful

activities of [Defendant] Mountainview.” [Id. at ¶ 7]. On May 23, 2017, the Plaintiff obtained a federal trademark registration, Registration No. 5208592, for “MOUNTAINSIDE” in connection with services for “rehabilitation of drug addicted patients,” which is currently

valid and registered on the Principal Trademark Register of the United States Patent and Trademark Office. [Id. at ¶¶ 14-15]. The Plaintiff also alleges that

2 While the Plaintiff’s motion is entitled “Plaintiff’s Motion to Dismiss Defendants’ Counterclaims,” Mountainview is the only defendant asserting any counterclaims. for decades it has used the name and mark “MOUNTAINSIDE” extensively in advertising and promotion in the United States. [Id. ¶¶ 16-17]. Plaintiff

further alleges to have expended substantial time, effort, and money to ensure that members of the public associate the mark exclusively with Plaintiff and its treatment services. [Id. at ¶ 17].

Recently, Plaintiff discovered that Defendant Mountainview was operating a drug and alcohol addiction facility in North Carolina as “Mountainside Solutions.” [Id. ¶ 19]. Plaintiff alleges that Defendant Mountainview intentionally selected and chose to incorporate into its name

the term “MOUNTAINSIDE” in order to confuse consumers into believing that it was associated with the Plaintiff to gain immediate acceptance in the marketplace, to compete unfairly, and to trade off the goodwill and reputation

established by Plaintiff’s name and mark. [Id. at ¶ 21, 27]. The Plaintiff further alleges that the day after Defendant Mountainview was formed, Defendant Mountainview registered www.mountainsidesolutionsinc.com as a domain name without the permission or authorization of Plaintiff and with complete

knowledge of Plaintiff’s “MOUNTAINSIDE” name and mark. [Id. at ¶¶ 20, 22]. The Defendant Mountainview wholly incorporated the name and mark “MOUNTAINSIDE” in its name, trade name, domain name, and used a logo

substantially similar to that used by Plaintiff. [Id. at ¶ 23]. Further, the Defendant Mountainview also actively misrepresented being affiliated with the Plaintiff, causing people to inquire with the Plaintiff about a non-existent

“new location” in North Carolina. [Id. at ¶ 25]. The Plaintiff, by a letter dated July 2, 2018, notified the Defendant Mountainview of the Plaintiff’s intellectual property rights in its name, mark,

and logo “MOUNTAINSIDE,” and demanded transfer of the domain name, among other demands. [Id. at ¶ 29]. The Defendant Mountainview did not respond to Plaintiff’s letter. [Id. at ¶ 30]. Thereafter, the Plaintiff learned that Defendant Mountainview changed its company name from “Mountainside

Solutions, Inc.,” to “Mountainview Recovery, Inc.,” and appeared to have stopped using the domain name at issue. [Id. at ¶ 31, 32]. The Defendant Mountainview continues to offer the same addiction treatment services and

operates a website with a domain name of www.mountainviewrecovery.com using a logo with the same image, color scheme, font, and style as its prior mark. [Id. at ¶¶ 32-33]. The Plaintiff alleges that both the Defendant Mountainview’s prior use

of the “MOUNTAINSIDE” mark and current use of the “MOUNTAINVIEW RECOVERY” mark infringe on Plaintiff's mark, as such marks are likely to cause confusion between the two respective drug and alcohol addiction

treatment services. [Id. at ¶¶ 30-31]. The Defendant Elkins now moves to dismiss the Plaintiff’s Complaint pursuant to Rule 12(b)(6) of the Federal Rules of Civil Procedure for “lack of

venue.” [Doc. 47]. In response to the Defendant Elkins’ Motion, the Plaintiff filed a Motion to Amend Complaint [Doc. 52], which the Defendant Mountainview partially opposes and the Defendant Elkins asserts is futile

[Doc. 57]. In addition, the Plaintiff has also filed a Motion to Dismiss Defendants’ Counterclaims [Doc. 54], which the Defendant Mountainview opposes. [Doc. 58]. Having been fully briefed by the parties, these motions are ripe for

adjudication. III. STANDARD OF REVIEW A. Motion to Dismiss

The central issue for resolving a Rule 12(b)(6) motion is whether the claims state a plausible claim for relief. See Francis v. Giacomelli, 588 F.3d 186, 189 (4th Cir. 2009).

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MC1 Healthcare LLC v. Mountainside Solutions, Inc., (W.D.N.C. 2019).

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