Maven Advantage, Inc. v. Square One Storm Restoration, LLC

2025 NCBC 14
CourtNorth Carolina Business Court
DecidedMarch 24, 2025
Docket24-CVS-36621
StatusPublished

This text of 2025 NCBC 14 (Maven Advantage, Inc. v. Square One Storm Restoration, LLC) is published on Counsel Stack Legal Research, covering North Carolina Business Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Maven Advantage, Inc. v. Square One Storm Restoration, LLC, 2025 NCBC 14 (N.C. Super. Ct. 2025).

Opinion

Maven Advantage, Inc. v. Square One Storm Restoration, LLC, 2025 NCBC 14.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE SUPERIOR COURT DIVISION WAKE COUNTY 24CV036621-910

MAVEN ADVANTAGE, INC.,

Plaintiff,

v. ORDER AND OPINION ON SQUARE ONE STORM DEFENDANTS’ PARTIAL MOTION TO RESTORATION, LLC, d/b/a DISMISS SQUARE ONE RESTORATION, LLC; WILLIAM C. COUCH; and TYLER N. DANIELS,

Defendants.

THIS MATTER is before the Court on Defendants Square One Storm

Restoration, LLC (“Square One”), William C. Couch, and Tyler N. Daniels’

(collectively, “Defendants”) Partial Motion to Dismiss Pursuant to N.C.R. Civ. P.

12(b)(6) (the “Motion to Dismiss” or the “Motion,” ECF No. 20).

THE COURT, having considered the Motion to Dismiss, the parties’ briefs,

the arguments of counsel, the applicable law, and all appropriate matters of record,

CONCLUDES that Defendants’ Motion to Dismiss should be GRANTED in part

and DENIED in part, as set forth below.

Poyner Spruill LLP, by N. Cosmo Zinkow, Stephanie Gumm, and Clare W. Magee, for Plaintiff Maven Advantage, Inc.

Morningstar Law Group, by Harrison M. Gates, for Defendants Square One Storm Restoration, LLC, d/b/a Square One Restoration, LLC, William C. Couch, and Tyler N. Daniels.

Davis, Judge. INTRODUCTION

1. In this lawsuit, the plaintiff, a roofing services company, contends that

two of its former employees unlawfully stole its confidential information and trade

secrets in order to solicit business on behalf of their new employer in violation of

applicable laws and existing contractual agreements between the parties.

FACTUAL AND PROCEDURAL BACKGROUND

2. The Court does not make findings of fact in connection with a motion to

dismiss under Rule 12(b)(6) of the North Carolina Rules of Civil Procedure and

instead recites those facts contained in the complaint (and in documents attached to,

referred to, or incorporated by reference in, the complaint) that are relevant to the

Court’s determination of the motion. See, e.g., Window World of Baton Rouge, LLC

v. Window World, Inc., 2017 NCBC LEXIS 60, at *11 (N.C. Super. Ct. July 12, 2017).

3. Plaintiff Maven Advantage, Inc. (“Maven”) is a company that provides

roofing and storm restoration services to customers in eastern North Carolina.

(Compl. ¶¶ 19–20, ECF No. 3.)

4. Maven is incorporated in North Carolina and maintains its principal

place of business in Hampstead. (Compl. ¶ 12.)

5. Defendants William Couch and Tyler Daniels are both North Carolina

residents who were formerly employed as sales representatives by Maven until they

resigned on 4 October 2024. (Compl. ¶¶ 6, 14–15, 23–24.)

6. As a condition of their employment, Couch and Daniels each entered into

Employee Non-Solicitation, Non-Competition, and Non-Disclosure Agreements (“Employment Agreements”) on 23 September 2022 and 12 March 2024, respectively.

(Compl. ¶¶ 23–24, Exs. B, C.)

7. Maven’s Employment Agreements include a number of provisions that

seek to prohibit certain conduct during and after an employee’s employment with the

company. For example, the Employment Agreements include a Non-Disclosure

provision addressing the unauthorized disclosure or use of Maven’s confidential

information, along with Non-Competition and Non-Solicitation provisions. (See

Compl., Exs. B, C.)

8. As part of its business model, Maven conducts free roof inspections for

prospective customers and generates “detailed inspection report[s]” that describe

“information about [each] roof’s condition, any existing problems, and

recommendations for necessary repairs.” (Compl. ¶ 21.) Following the initial

inspections, Maven’s sales representatives use the information compiled in the

reports to “finalize[] contracts with the property owners to provide roof repairs or

replacement[s].” (Compl. ¶ 22.)

9. In or around September 2024, Maven began to experience “an unusual

down[ward] trend in its sales.” (Compl. ¶¶ 29–30.) Specifically, when compared with

the prior month, over one hundred fewer prospective customers scheduled roof

inspections with the company. (Compl. ¶¶ 31–32.) Furthermore, of the 273

prospective customers who scheduled their initial roof inspections during September

2024, 31% of them cancelled. (Compl. ¶ 32.) 10. Maven contends that many of the prospective customers that it lost in

September 2024 were previously assigned to Couch and Daniels. (Compl. ¶ 34.)

11. During the early morning hours of 4 October 2024, Couch and Daniels—

without any advance warning to Maven personnel—ended their employment by

returning their company-owned vehicles and equipment to Maven’s office. (Compl.

¶¶ 35–36.) On or around that same date, Couch and Daniels began working for one

of Maven’s competitors—Square One. (Compl. ¶ 36.)

12. Upon investigating their abrupt departures, Maven allegedly uncovered

evidence of an ongoing scheme by Couch and Daniels to “divert[] Maven’s business

pipeline to Square One.” (Compl. ¶ 38.)

13. Maven contends that, in furtherance of this scheme, Couch and Daniels

improperly persuaded a number of its existing customers to switch their business

from Maven to Square One. (See Compl. ¶¶ 38–47.)

14. Maven further asserts that this scheme began while Couch and Daniels

were still employed at Maven, pointing to several online reviews posted by former

Maven customers (or prospective customers) lauding work performed by Couch and

Daniels on behalf of Square One prior to (or very shortly after) the date of their

resignation from Maven. (Compl. ¶¶ 39–40.)

15. Maven alleges that Couch and Daniels’ efforts to siphon business from

the company were effectuated by their misappropriation of the company’s proprietary

information. (See Compl. ¶ 44.) 16. For example, on 28 September 2024, Maven asserts that Couch used his

company email to “send a confidential customer list from Maven’s commission

software to his personal email address.” (Compl. ¶ 44.)

17. Additionally, on 8 October 2024, Daniels contacted a Maven employee

via text message to ask for specific information about one of Maven’s existing

customers. (Compl. ¶ 44.)

18. In an effort to “mitigate” the impacts of Couch and Daniels’ actions,

Maven allegedly “began contacting all the [customer] leads originally assigned to”

Couch and Daniels. However, these efforts were “too late” because “[n]umerous

homeowners had either cancelled their contracts with Maven or became unresponsive

after receiving follow-up calls.” (Compl. ¶ 45.)

19. Maven filed a verified Complaint in Wake County Superior Court on 14

November 2024, asserting claims against Couch, Daniels, and Square One for unfair

and deceptive trade practices under N.C.G.S. § 75-1.1, common law unfair

competition, misappropriation of trade secrets, tortious interference with contract,

and tortious interference with prospective economic advantage. Maven’s Complaint

also asserted a claim against Couch and Daniels for breach of contract and a claim

against Daniels for civil embezzlement. (Compl. ¶¶ 48–93.)

20. On 20 November 2024, this matter was designated as a mandatory

complex business case and assigned to the Honorable Adam Conrad. (ECF Nos. 1, 2.)

On 22 November 2024, the case was reassigned to the undersigned. (ECF No. 14.) 21. Defendants filed the present Motion to Dismiss on 20 December 2024

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2025 NCBC 14, Counsel Stack Legal Research, https://law.counselstack.com/opinion/maven-advantage-inc-v-square-one-storm-restoration-llc-ncbizct-2025.