Mattocks v. Black Entertainment Television LLC

43 F. Supp. 3d 1311, 2014 U.S. Dist. LEXIS 115829, 2014 WL 4101594
CourtDistrict Court, S.D. Florida
DecidedAugust 20, 2014
DocketCase No. 13-61582-CIV
StatusPublished
Cited by6 cases

This text of 43 F. Supp. 3d 1311 (Mattocks v. Black Entertainment Television LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mattocks v. Black Entertainment Television LLC, 43 F. Supp. 3d 1311, 2014 U.S. Dist. LEXIS 115829, 2014 WL 4101594 (S.D. Fla. 2014).

Opinion

ORDER GRANTING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

JAMES I. COHN, District Judge.

THIS CAUSE is before the Court on Defendant’s Motion for Summary Judgment [DE 70] (“Motion”). The Court has carefully reviewed the Motion and all related filings and is otherwise fully advised in the premises.1

I. Background

A. Facts2

From 2006 to 2009, the CW Network (“CWN”) broadcasted the television series The Game, a dramatic comedy about the lives of professional football players and their wives and girlfriends (the “Series”). See D_E 71 at 1, ¶ 1 (Def.’s Statement of Material Facts); DE 83 at 1, ¶ 1 (Pl.’s Resp. to Def.’s Statement of Material Facts). After CWN cancelled the Series in 2009, Defendant Black Entertainment Television LLC (“BET”) acquired syndication rights to televise seasons one through three of the Series. See DE 71 at 1, ¶¶ 1-2; DE 83 at 1, ¶¶ 1-2. BET began airing re-runs of the Series in 2010. See DE 71 at 1, ¶ 2; DE 83 at 1, ¶ 2. In March of that year, BET acquired an exclusive license to produce new episodes of the Series, premiering in January 2011. See DE 71 at 1, ¶ 3; DE 83 at 1, ¶ 3. BET has since televised at least three new seasons of the Series. See id.

Facebook is an “online social network where members develop personalized web profiles to interact and share information with other members.” Lane v. Facebook, Inc., 696 F.3d 811, 816 (9th Cir.2012). The shared information “varies considerably, and it can include news headlines, photographs, videos, personal stories, and activity updates.” Id. Typically, members “publish information they want to share to their personal profile, and the information is thereby broadcasted to the members’ online ‘friends’ (i.e., other members in their online network).” Id.

Facebook “Fan” Pages are created with a specific focus—such as a corporate [1315]*1315brand, place, organization, or public figure—allowing fans of that subject to express support for or interest in the topic. See DE 70-11 at 1 (“Facebook Pages Terms”). Unlike Facebook members’ personal profiles, Fan Pages can be viewed by anyone who visits them. See id,.; DE 71 at 2, ¶ 5; DE 83 at 1, ¶ 5. Facebook treats officially sponsored Fan Pages differently than unofficial Fan Pages. See DE 71 at 2, ¶ 6; DE 83 at 1, ¶ 6. According to Facebook’s Terms of Service,

A. A Page for a brand, entity (place or organization), or' public figure may be administered only by an authorized representative of that brand, entity (place or organization) or public figure (an “official Page”).
B. Any user may create a Page to express support for or interest in a brand, entity (place or organization), or public figure, provided that it does not mislead others into thinking it is an official Page, or violate someone’s rights. If your Page is not the official Page of a brand, entity (place or organization) or public figure, you must:
i. not speak in the voice of, or post content as though it was coming from, the authorized representative of the Page’s subject matter; and
ii. make clear that the Page is not the official Page of the brand, entity (place or organization) or public figure.

DE 70-11 at 1.

Facebook users can “like” a Facebook Page (including a Fan Page), or specific postings on a Page, by clicking a “like” button supplied by Facebook. See DE 71 at 2, ¶ 7; DE 83 at 1, ¶ 7. As one appellate court has explained,

“Liking” on Facebook is a way for Facebook users to share information with each other. The “like” button, which is represented by a thumbs-up icon, and the word “like” appear next to different types of Facebook content. Liking something on Facebook “is an easy way to let someone know that you enjoy it.” What does it mean to “Like” something?, Facebook, http://www. facebook.com/help/452446998120360 (last visited Sept. 17, 2013). Liking a Face-book Page “means you are connecting to that Page. When you connect to a Page, it will appear in your timeline and you will appear on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed.” What’s the difference between liking an item a friend posts and liking a Page?, Facebook, http://www.facebook. com/help/452446998120360 (last visited Sept. 17, 2013).

Bland v. Roberts, 730 F.3d 368, 385 (4th Cir.2013). Any Facebook user who “likes” a specific Page or posted content remains in control of his or her “like” at all times and is free to “unlike” the Page or content by clicking an, “unlike” button provided by Facebook. See DE 71 at 3, ¶ 8; DE 83 at 2, ¶ 8.

In 2008, when the Series was airing on CWN, Plaintiff Stacey Mattocks created a Facebook Page focusing on the Series (the “FB Page”). See DE 71 at 3, ¶ 9; DE 83 at 2, ¶ 9. Due to Facebook’s policies, Mattocks could not, and did not, post any BET-owned or third-party-owned content from the Series. See DE 71 at 3, ¶ 10; DE 83 at 2, ¶ 10. Nor could Mattocks hold her FB Page out to the public as the “official” Series Fan Page sponsored or operated by BET. See id.

Around October 2010, BET contacted Mattocks after learning that she had created a Fan Page for the Series. See DE 71 at 3, ¶ 12; DE 83 at 2, ¶ 12. In January 2011, BET hired Mattocks to perform part-time work for the company, paying her thirty dollars an hour. See DE 71 at [1316]*13163-4, ¶¶ 13, 19; DE 83 at 2-3, ¶¶ 13, 19. Mattocks’s duties included managing the FB Page. See DE 71 at 3, ¶ 14; DE 83 at 2, ¶ 14.

Thereafter, BET prominently displayed its trademarks and logos in the top header of the FB Page, encouraged BET’s viewers to “like” the Page, and provided Mattocks with exclusive content, including links to video clips and photographs, to post on the Page. See DE 71 at 3-4, ¶ 15; DE 83 at 2, ¶ 15. BET regularly instructed Mattocks to post, or not to post, certain information on the Page. See DE 70-13 at 30-40 (Mattocks Dep., Exs. 42, 48-51, 53); ' DE 83-16 at 1-3, DE 83-25 at 1-3 (Lespi-nasse Dep., Exs. 16, 25). Mattocks posted most of the content on the FB Page, but BET employees also occasionally posted material. See DE 71 at 4, ¶ 16; DE 83 at 2-3, ¶ 16. Too, Mattocks helped BET protect its intellectual property by notifying the company when she discovered third parties streaming episodes of the Series without permission. See DE 71 at 4, ¶ 24; DE 83 at 4, ¶ 24. While Mattocks worked for BET, the number of “likes” on the FB Page grew from around two million to over six million. See DE 71 at 4, ¶ 20; DE 83 at 3, ¶ 20.

In February 2011, BET and Mattocks entered into a Letter Agreement. See DE 70-13 at 12 (Mattocks Dep., Ex. 14). BET agreed not to exclude Mattocks from the Page by changing her administrative rights. See id. In exchange, Mattocks granted BET administrative access to the FB Page and agreed that BET could “update the content on the Page from time to time as determined by BET in its sole discretion.” Id.

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Cite This Page — Counsel Stack

Bluebook (online)
43 F. Supp. 3d 1311, 2014 U.S. Dist. LEXIS 115829, 2014 WL 4101594, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mattocks-v-black-entertainment-television-llc-flsd-2014.