Mattel, Inc. v. Betterlover

CourtDistrict Court, S.D. New York
DecidedJune 8, 2020
Docket1:18-cv-11644
StatusUnknown

This text of Mattel, Inc. v. Betterlover (Mattel, Inc. v. Betterlover) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mattel, Inc. v. Betterlover, (S.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK -----------------------------------------------------------x MATTEL, INC.,

Plaintiff, 18-cv-11644 (PKC)

-against- OPINION AND ORDER

BETTERLOVER, et al.,

Defendants. -----------------------------------------------------------x CASTEL, U.S.D.J.

Plaintiff Mattel, Inc. (“Mattel”) brought this action alleging various claims of copyright and trademark infringement of Mattel’s registered, well-known Barbie marks and works. (Compl. (Doc 7).) Defendants are alleged to have sold counterfeit Barbie products infringing Mattel’s marks on web-based platforms, including Wish.com, an online marketplace with 300 million users. (Id. ¶¶ 5, 31.) Defendant BUYBEAUTYPRODUCTS is alleged to be one such infringing seller. Mr. Kevin A. McLean wrote to the Court’s Pro Se Intake Unit from an address in Ontario, Canada transmitting a Notice of Appearance, Answer, Counterclaim and Cross-Claim. (Doc 49.) Without judicial intervention, the Clerk’s Office accepted the documents for filing (Doc 50) and listed McLean as a party to the action, even though he is not named or mentioned in the Complaint. Mattel has come forward with documentary evidence that demonstrates that BUYBEAUTYPRODUCTS is the “doing business as” name for International Antidomestic Global Cloud Cyber Vanity Distribution Inc. (“IAGCCVDI”), a corporation organized under the laws of British Columbia, of which McLean is Chief Executive Officer. Because a non-natural person may only be represented by an attorney admitted to practice before this Court, Mattel now moves to strike BUYBEAUTYPRODUCTS’ submissions pursuant to Rule 12(f), Fed. R. Civ. P. (Doc 109.) For the reasons explained, Mattel’s motion will be granted.

DISCUSSION The Court entered an Order implicitly referring to McLean, noting: The Court has received various documents in chambers from an individual wishing to substitute himself for the named defendant buybeautyproducts, an alleged sole proprietorship. A corporate entity may not appear pro se; it may only appear through an attorney admitted to practice in this Court. 28 U.S.C. § 1654; see Lattanzio v. COMTA, 481 F.3d 137, 139-40 (2d Cir. 2007). The application is denied without prejudice.

(Order of Apr. 18, 2019 (Doc 53).) McLean persisted in his claim that BUYBEAUTYPRODUCTS is a sole proprietorship of which he is the sole owner. (See, e.g., Doc 59.) Mattel wrote to the Court submitting documentary evidence in support of its claim that BUYBEAUTYPRODUCTS is in fact a “doing business as” name of IAGCCVDI. (Doc 62.) The Court entered an Order requiring McLean to file the following with this Court by November 15, 2019: 1. A statement identifying any and all businesses of any type and however organized, including but not limited to sole proprietorships, partnerships, limited liability companies or corporations, with which he is affiliated, including but not limited to as officer, director, member, partner, manager, owner or proprietor, that at anytime since January 2017 has sold or offered to sell any product by, at, on or through the website operating as Wish or wish.com. For each such business and for the period January 2[01]7 through the present, set forth the nature of the affiliation between Mr. McLean and that business and all names under which it has done business.

2. A statement whether at any time since January 2017 Mr. McLean has been the Chief Executive Officer of International An[ti]domestic Global Cloud Cyber Vanity Distribution Inc., a corporation organized under the laws of British Columbia, and whether said corporation has done business utilizing as a name the words buy, beauty, and products, regardless of spacing between the words, capitalization, underscoring, font or punctuation marks, including but not limited to the names BuyBeautyProducts, BUYBEAUTYPRODUCTS, or buybeautyproducts.

3. A statement whether at any time since January 2017 Mr. McLean has had any affiliation, including but not limited to as officer, director, member, partner, manager, owner or proprietor, with any business of any type and however organized, including but not limited to sole proprietorships, partnerships, limited liability companies or corporations, that has sold or offered to sell products utilizing as a name the words buy, beauty, and products regardless of spacing between the words, capitalization, underscoring, font or punctuation marks, including but not limited to the names BuyBeautyProducts, BUYBEAUTYPRODUCTS, or buybeautyproducts. For each such business and for the period January 2017 through the present, set forth the nature of the affiliation between Mr. McLean and that business and all names under which it has done business.

4. Identify all entities included within the Buy Beauty Group of Business Associations and Charitable Entities referred to in ¶ 12 of Mr. McLean’s declaration docketed on May 8, 2019 and appearing at Doc 61.

5. Identify the sole proprietor of BuyBeautyProducts, BUYBEAUTYPRODUCTS, and/or buybeautyproducts.

(Order of Oct. 29, 2019 (Doc 88).) The October 29 Order warned that the failure to comply would result in the striking of all pleadings, motions or applications submitted by McLean and/or by BuyBeautyProducts, BUYBEAUTYPRODUCTS or buybeautyproducts. (Id.) McLean filed a response on November 19, 2019. (Doc 91.) Mattel now moves to strike McLean’s submissions on the ground that BUYBEAUTYPRODUCTS is the name by which IAGCCVDI does business. Mattel has come forward with a pleading filed by IAGCCVDI on October 6, 2017 in the Supreme Court of British Columbia, which alleges that IAGCCVDI is “DBA BUY BEAUTY PRODUCTS (‘Buy Beauty Products’)” and that IAGCCVDI is a corporation organized under the laws of British Columbia. (Doc 62, Ex. 2 ¶ 1.) The pleading states that McLean is the CEO and Chairman of Buy Beauty Products. (Id. ¶ 10.) Mattel has also submitted a copy of the British Columbia Registry Services

summary for IAGCCVDI, current as of June 15, 2018. (Doc 62, Ex. 1.) The summary reflects that McLean is the CEO of IAGCCVDI. (Id.) Further, it states that IAGCCVDI is not in liquidation. (Id.) McLean’s submissions repeatedly state that IAGCCVDI has been dissolved, and that BUYBEAUTYPRODUCTS is operating as a sole proprietorship of which he is the sole proprietor. (Doc 91 ¶¶ 69, 70, 78, 81, 83.) In response to this motion, McLean relies upon what are, by his count, 13 declarations filed with the Court—and states that a fourteenth is forthcoming—and a 63-page “Memorandum of Law.” (Doc 118; id. at 19-20 of 63.) The submissions, closely read, are specious and filled with conclusory assertions unsupported by any relevant documentary evidence.

McLean relies in part on his November 19 declaration (Doc 91) in opposing this motion. (Doc 118 at 17-18 of 63.) This declaration reveals the baselessness of his position: To be clear, [IAGCCVDI] is not a corporation organized under the laws of B.C. but it was a corporation organized under the laws of B.C. It did not file its corporate annual reports for the years 2018 and 2019 and it was struck by the B.C. registrar for failing to comply with this requirement.

(Doc 91 ¶ 69.) First, McLean has not come forward with any order or documentation that the “registrar” has “stricken” the corporation.1 His conclusory assertions do not overcome the

1 McLean has submitted “Consolidated Financial Statements” for Reveal Industries Ltd. for years 2014-2017. (Doc 91 at 59-97 of 129.) McLean identified Reveal Industries Ltd. as a British Columbia-incorporated entity that is part of the Buy Beauty Group of Business Associations and Charitable Entities. (Id.

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Bluebook (online)
Mattel, Inc. v. Betterlover, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mattel-inc-v-betterlover-nysd-2020.