Mattel, Inc. v. AnimeFun Store

CourtDistrict Court, S.D. New York
DecidedMay 1, 2020
Docket1:18-cv-08824
StatusUnknown

This text of Mattel, Inc. v. AnimeFun Store (Mattel, Inc. v. AnimeFun Store) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mattel, Inc. v. AnimeFun Store, (S.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK MATTEL, INC., Plaintiff, 18 Civ. 8824 (LAP) -against- OPINION & ORDER ANIMEFUNSTORE, ET AL., Defendants.

LORETTA A. PRESKA, Senior United States District Judge: Before the Court is a motion to dismiss filed pursuant to Federal Rules of Civil Procedure 12(b)(2)(for lack of personal jurisdiction) and 12(b)(5)(for insufficient service of process) by Defendants Animefun Store, Bingo 1993, Bingoes Hot Toy Factory, Miliy Store, and Q374428329 (collectively, “the Wang Defendants”).1 (See Wang Defendants’ Mem. of Law in Support of Motion to Dismiss (“Motion”), dated Oct. 13, 2019 [dkt. no. 69]; see also Plaintiff’s Mem. of Law in Opposition to Motion to Dismiss (“Opp.”), dated

1 Plaintiff employed the same nomenclature for this consortium of defendants in its opposition papers, and the Court adopts it here for the sake of clarity and continuity. The Wang Defendants are ostensibly referred to as such because they were previously represented by an attorney named Xuanye Wang, who withdrew from this case after those Defendants retained new counsel. (See Xuanye Wang’s Motion to Withdraw, dated May 20, 2019 [dkt. no. 60]; Order Conditionally Granting Withdrawal, dated October 16, 2019 [dkt. no. 70].) November 15, 2019 [dkt. no. 77].)2 For the reasons discussed below, the Wang Defendants’ motion to dismiss is DENIED. FACTUAL BACKGROUND & PROCEDURAL HISTORY Plaintiff Mattel, Inc. (“Plaintiff” or “Mattel”) is a widely known designer, developer, marketer, manufacturer, and distributor

of various children’s toys and games. (See Complaint (“Compl.”), dated September 26, 2018 [dkt. no. 15] at ¶ 58.) Hundreds of millions of consumers know Mattel as the proprietor of world- famous toy brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl. (Id.) One of Mattel’s most popular brands is UNO, a card game where players begin with seven cards and can win the game by successfully discarding all of the cards in their hand. (Id. ¶ 60.) The game is named as such because players with one card remaining in their hand are required to exclaim “Uno!” to other players or otherwise face a penalty. (Id.) UNO is one of the most popular card games in the United States. (Id. ¶ 63.) Beyond undertaking extensive marketing

efforts to promote the UNO brand, Plaintiff has taken steps to

2 The Court considers the briefing on the present motion complete notwithstanding the fact that Wang Defendants neglected to file reply papers in response to Plaintiff’s November 15, 2019 opposition. Both the Federal Rules of Civil Procedure and the Local Rules for the Southern District of New York require that any reply memoranda be served within seven days after service of Plaintiff’s response papers. See Fed. R. Civ. P. 27(a)(4); S.D.N.Y. Local R. 6.1(b)(3). By failing either to file their reply papers or to request an extension to do so within the allotted time, Defendants waived their right a reply. protect its intellectual property rights associated with its UNO- related products. For example, Mattel is the owner of U.S. Trademark Registration No. 1,005,397 for “UNO” for goods in Class 28 and U.S. Trademark Registration Nos. 5,125,593 and 2,008,897 for the wordmark “UNO” in Classes 9 and 28. (Id. ¶ 65, Ex. A).

Mattel is also the owner of both registered and unregistered copyrights in and related to various iterations of its UNO products. (Id. ¶¶ 68-69). On September 26, 2018 Mattel initiated the present action against the Wang Defendants, as well as numerous others. (See generally Compl.)3 The Wang Defendants are China-based businesses who allegedly maintain and use merchant accounts on e-commerce sites such as Alibaba.com, AliExpress.com, and DHgate.com to sell merchandise to customers located in the United States. (Id.) Mattel’s complaint alleges a menagerie of claims all of which center around the Wang Defendants’ alleged use of those online marketplaces in connection with their alleged “manufacturing,

importing, exporting, advertising, marketing, promoting, distributing, displaying, offering for sale, and/or selling” of

3 In fact, the Wang Defendants represent only a small fraction of the defendants named in Plaintiff’s Complaint, who are over 50 in number. (See Compl. ¶¶ 5-57.) None of the remaining defendants has answered or otherwise responded to Mattel’s complaint, and Plaintiff has accordingly indicated that it will seek a default judgment against them. (See Request to Extend Discovery, dated October 17, 2019 [dkt. no. 72].) counterfeit UNO products. (See Compl. ¶ 86.)4 Of relevant note, Mattel’s complaint alleges that the Defendants, including the Wang Defendants, utilized their online marketplace accounts to transact business with consumers located in the United States, including New York, (Compl. ¶ 2(e)), and offered shipping to customers in the United States, including to New York, (id. ¶ 2(d)).5

Shortly after it initiated this lawsuit, Mattel also moved ex parte against all Defendants for (1) a temporary restraining order; (2) an order restraining assets and Defendants’ merchant storefronts; (3) an order to show cause why a preliminary injunction should not be issued; (4) an order authorizing

4 Specifically, Plaintiff raises the following claims against defendants:

(1) Trademark infringement in violation of Section 32 of the Lanham Act. 15 U.S.C. § 1051; (2) Counterfeiting of Plaintiff’s federally registered trademarks in violation of 15 U.S.C. §§ 1114(1)(a)-(b), 1116(d) and 1117(b)-(c); (3) False designation of origin, passing off and unfair competition in violation of Section 43(a) of the Trademark Act of 1946, as amended (15 U.S.C. §125(a)); (4) Copyright infringement of Plaintiff’s federally registered copyrights in violation of the Copyright Act of 1976, 12 U.S.C. §§; (5) And related state and common law claims.

See Compl. ¶¶ 103-162.

5 Mattel employed a company called New Alchemy Limited (“NAL”) to investigate the Defendants’ alleged marketing and sale of counterfeit products on their digital storefronts. (Compl. ¶ 85.) According to Mattel, “NAL confirmed that each Defendant was and/or is still currently offering for sale” counterfeit products to consumers located in New York. (Id. ¶ 90.) alternative means of service; and (5) an order authorizing expedited discovery. (See Motion at 2 (citing dkt. nos. 21-24).) On October 4, 2018, this Court granted Plaintiff’s application, and specifically authorized alternative service by electronic mail. (See Temporary Restraining Order (“TRO”), dated October 4,

2019 [dkt. no. 11]).

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
Mattel, Inc. v. AnimeFun Store, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mattel-inc-v-animefun-store-nysd-2020.