Mason v. Jack Daniel Distillery

518 So. 2d 130, 1987 WL 534
CourtCourt of Civil Appeals of Alabama
DecidedAugust 5, 1987
DocketCiv. 6008-X
StatusPublished
Cited by4 cases

This text of 518 So. 2d 130 (Mason v. Jack Daniel Distillery) is published on Counsel Stack Legal Research, covering Court of Civil Appeals of Alabama primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mason v. Jack Daniel Distillery, 518 So. 2d 130, 1987 WL 534 (Ala. Ct. App. 1987).

Opinion

This is a case involving the alleged misappropriation of a trade secret.

The plaintiff, Tony Mason, filed suit in the Madison County Circuit Court against Jack Daniel Distillery, Lem Motlow, Prop., *Page 132 Inc.; its parent corporation, Brown-Forman Distillers Corporation; and Winston Randle, a sales representative of Jack Daniel Distillery. The plaintiff alleged, among other things, that the defendants had misappropriated his formula, or recipe, for a beverage known as Lynchburg Lemonade. He sought compensatory and punitive damages in the amount of $13,276,335.

An extensive trial was conducted before a jury. Following approximately four days of testimony, the trial court charged the jury that only nominal damages could be awarded to Mason in the event the jury found in his favor. The trial court refused to give Mason's requested jury charge regarding punitive damages and did not charge the jury as to such damages. The jury returned a verdict for the plaintiff in the amount of one dollar.

Mason appeals. The defendants cross-appeal, contending that the trial court erred in failing to direct a verdict in their favor.

We reverse and remand.

We will address the cross-appeal first. Before doing so, however, a general recitation of the facts is in order.

FACTS
The plaintiff, Mason, testified that in 1980 he created a mixed drink, or beverage, which he subsequently named Lynchburg Lemonade. The beverage consisted of Jack Daniel's whiskey, Triple Sec, sweet and sour mix, and 7-Up. Mason began serving the beverage at his restaurant and lounge where it became extremely popular.

In February 1982 Mason met Winston Randle, a sales representative for Jack Daniel Distillery, who was in the restaurant and lounge. While there, Randle drank Lynchburg Lemonade and was told its recipe, though the testimony is in conflict as to who told him that recipe. Randle informed his superiors about Lynchburg Lemonade, and approximately one year later the defendants were developing a national promotion campaign for Lynchburg Lemonade.

Mason testified that he told Randle part of the recipe to Lynchburg Lemonade only because the latter promised him that the defendants would use him and his band in the advertising and promotion of the beverage. Needless to say, the defendants have not used Mason in the promotion of Lynchburg Lemonade or given him anything in return for his recipe, or formula.

DEFENDANTS' CROSS APPEAL
I
The defendants contend that Mason's recipe for Lynchburg Lemonade was not a trade secret and that the trial court should, therefore, have directed a verdict in their favor.

An Alabama appellate court has addressed the question of what constitutes a trade secret only once before, but that case,Drill Parts Service Co. v. Joy Manufacturing Co.,439 So.2d 43 (Ala. 1983), provides much guidance for the determination in this case.

In Drill Parts, the Alabama Supreme Court held that what constitutes a trade secret is a question of fact. It affirmed the determination by the trial court, which sat without a jury, that the plaintiff's engineering drawings of drill parts were trade secrets. In reaching that decision, the supreme court relied upon the extensive discussion of trade secrets in the Restatement of Torts. See Drill Parts, 439 So.2d at 48.

The Restatement provides, in pertinent part,

"A trade secret may consist of any formula, pattern, device or compilation of information which is used in one's business, and which gives him an opportunity to obtain an advantage over competitors who do not know or use it. . . .

". . . An exact definition of a trade secret is not possible. Some factors to be considered in determining whether given information is one's trade secret are: (1) the extent to which the information is known outside of his business; (2) the extent to which it is known by employees and others involved in his business; *Page 133 (3) the extent of measures taken by him to guard the secrecy of the information; (4) the value of the information to him and to his competitors; (5) the amount of effort or money expended by him in developing the information; (6) the ease or difficulty with which the information could be properly acquired or duplicated by others."

Restatement of Torts § 757 comment b (1939).

Applying these factors to the evidence in this case, we find that some of the factors support and some negate the conclusion that Lynchburg Lemonade was Mason's trade secret.

Mason apparently spent little time, effort, or money in concocting the recipe for Lynchburg Lemonade. He seems to have created the beverage one evening to ease a sore throat. We do note, however, that he put much effort into making the beverage an exclusive specialty of his restaurant and lounge. He first devised the name "Lynchburg Lemonade." Then he began serving the beverage in mason jars with labels proclaiming, "Lynchburg Lemonade, only at Tony Mason's, Huntsville" and advertised Lynchburg Lemonade as a house specialty. He had T-shirts printed with the name, Lynchburg Lemonade, on them, and he changed the name of his band, which performs at his restaurant and lounge, to Tony Mason and the Lynchburg Revue.

Mason testified that Lynchburg Lemonade became "the most popular drink we had." He estimated that it comprised about a third of his total sales of alcoholic drinks. Obviously, the exclusive sale of Lynchburg Lemonade was of great value to Mason. We might reasonably infer, moreover, that the beverage could also have been valuable to his competitors in the Huntsville area.

The defendants contend, however, that protecting the secrecy of the recipe for Lynchburg Lemonade, a quite important factor in determining the existence of a trade secret, was lacking. We find evidence to the contrary.

Mason testified regarding the precautions he took to protect the secrecy of Lynchburg Lemonade. He testified that he told only a few of his employees — the bartenders — the recipe. He stated that each one was specifically instructed not to tell anyone the recipe. To prevent customers from learning the recipe, the beverage was mixed in the "back" of the restaurant and lounge. Mason's testimony was largely confirmed by that of his employees and past employees.

The testimony also reflected that Mason's efforts to keep the recipe to Lynchburg Lemonade a secret were apparently successful, until Winston Randle learned the recipe. It appears that one could not order a Lynchburg Lemonade in any establishment other than that of the plaintiff.

We note that absolute secrecy is not required for the recipe for Lynchburg Lemonade to constitute a trade secret — "a substantial element of secrecy is all that is necessary to provide trade secret protection." Drill Parts, 439 So.2d at 49.

The defendants also contend that Mason's recipe was not a trade secret because it could be easily duplicated by others. The defendants put on the testimony of at least two individuals as experts in the field of bartending, or mixing alcoholic beverages. This testimony characterized Lynchburg Lemonade as a member of the Collins family of drinks, of which "there [are] dozens . . ., if not hundreds [with] [e]ssentially the same elements." At least one witness testified that he could duplicate the recipe after tasting a Lynchburg Lemonade.

Certainly, this testimony is a strong factor against the conclusion that Mason's recipe to Lynchburg Lemonade was a trade secret. We do not think, however, that this evidence in and of itself could prevent such a conclusion.

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Cite This Page — Counsel Stack

Bluebook (online)
518 So. 2d 130, 1987 WL 534, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mason-v-jack-daniel-distillery-alacivapp-1987.