Mary Kay, Inc. v. Department of Revenue

17 Or. Tax 91, 2003 Ore. Tax LEXIS 138
CourtOregon Tax Court
DecidedMay 15, 2003
DocketTC 4552.
StatusPublished

This text of 17 Or. Tax 91 (Mary Kay, Inc. v. Department of Revenue) is published on Counsel Stack Legal Research, covering Oregon Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mary Kay, Inc. v. Department of Revenue, 17 Or. Tax 91, 2003 Ore. Tax LEXIS 138 (Or. Super. Ct. 2003).

Opinion

HENRY C. BREITHAUPT, Judge.

Plaintiff (taxpayer) appeals from a magistrate decision holding that cars leased as part of the Mary Kay Career Car Program (Career Car Program) were properly included by Defendant Department of Revenue (the department) in the property factor for purposes of calculating taxpayer’s income apportionable to Oregon for the 1994 and 1995 tax years. The matter is before the court on stipulated facts and cross motions for summary judgment.

I. FACTS

Taxpayer was founded in 1963 with a sales force of nine consultants plus its cofounders; by 1994 taxpayer’s sales force had grown to more than 325,000 consultants. Taxpayer uses the direct sales method to market its line of skin care *93 products, cosmetics, toiletries, and other personal care products. Independent Beauty Consultants (Consultants) purchase products directly from taxpayer and then make retail sales to their customers. Consultants are independent contractors and receive commissions from taxpayer based on the wholesale value of the products purchased from taxpayer. Commissions paid by taxpayer to Consultants, as well as the value of any prizes and awards, are reported to the IRS as independent contractor income on a Federal 1099 form. After meeting minimum qualifications, a Consultant becomes eligible to submit an application to become an Independent Sales Director (Director). Once accepted as a Director, commissions are based on the wholesale purchases of the Director’s “unit.” A unit includes the personal recruits of the Director, as well as the recruits of those personal recruits, and the recruits of their recruits.

To motivate product sales by Consultants and Directors, taxpayer has developed various incentive programs. Those incentives follow the progression of the “Mary Kay Consultant Career Path.” The Mary Kay Consultant Career Path includes six steps: (1) Beauty Consultant; (2) Star Recruiter; (3) Team Leader; (4) Team Manager, Silver and Gold Key Team Managers; (5) Director-in-Qualification; and (6) Director. An example of the incentive to achieve the level of Star Recruiter is eligibility “to wear the beautiful red jacket with a black skirt” which the Consultant then continues to wear at “each step of the Consultant Career Path.” When the level of Team Manager is achieved, the Consultant is eligible to participate in the Career Car Program.

Once the necessary criteria have been achieved, a Consultant 1 may qualify for the Career Car Program through which the Consultant may use a Career Car leased from a third-party lessor. The entire lease payment is reported on the Consultant’s form 1099 as a commission; however, the lease payment is paid directly by taxpayer to the leasing company, which, for the years at issue, was Automotive Rentals, Inc. (ARI). If the Consultant fails to meet the production *94 standards for participation in the Career Car Program, the Consultant must make an out-of-pocket copayment of all or a portion of the lease payment for the Career Car. If a qualifying Consultant chooses not to participate in the Career Car Program, an additional cash commission is paid by taxpayer directly to the Consultant.

Taxpayer establishes all of the eligibility criteria for participation in the Career Car Program, including initial and ongoing production standards. Those criteria include a requirement that Consultants maintain automobile insurance that is provided through taxpayer’s insurance program. A Consultant who becomes ineligible for taxpayer’s insurance program is no longer eligible to use a Career Car.

The Career Car Program is structured around three agreements. First, to facilitate the Career Car Program, taxpayer negotiated favorable lease terms by entering into a Guaranty and Administration Agreement (Guaranty Agreement) with ARI. Other terms of the Guaranty Agreement include: a representation by taxpayer to ARI that the Career Cars are leased and used for business purposes; an agreement by taxpayer to pay additional mileage fees; and an agreement that upon return and sale of the leased vehicle the sale price is compared with book value (original capitalized cost less depreciation) and taxpayer either receives the benefit if the sale was above book value or pays the loss if the sale was below book value. See Appendix A ¶¶ 7(D), (E).

The second agreement is the Career Car Program Agreement (Program Agreement) between taxpayer and participating Consultants. By signing the Program Agreement, the Consultant agrees and assumes all obligations of the Program Agreement and the ARI Lease Agreement. See Appendix C at ¶ 1. Further, the Consultant takes the Career Car subject to the terms of the “Mary Kay Career Car Program” and the “Mary Kay Automobile Insurance Program,” which are attached to the Program Agreement. See Appendix C at ¶ 2. Taxpayer reserves the right under the Program Agreement to amend or alter the terms and conditions of the Insurance and Career Car Programs, including the amount of lease copayments. See id.

*95 The third agreement is the ARI Lease Agreement (ARI Agreement) between ARI and participating Consultants. Under the terms of the Guaranty Agreement, taxpayer obtains the Consultant’s signature on the ARI Agreement and taxpayer guarantees the Consultant’s payment and performance thereunder. See Appendix A at ¶ 1. Notably, the ARI Agreement refers to vehicles, plural, leased under the agreement. For example, as to delivery and acceptance, “ARI agrees to deliver such vehicles to Lessee, subject to ARI’s ability to obtain sufficient vehicles of the type ordered.” See Appendix B at ¶ 2a. If a Consultant leaves taxpayer or is no longer eligible for the Career Car Program prior to the end of the lease term, the Consultant must either surrender the Career Car and be under no further obligation to taxpayer or ARI, or purchase the Career Car directly from ARI.

II. ISSUE

Were Career Cars leased in conjunction with taxpayer’s Career Car Program properly included in the property factor for purposes of calculating taxpayer’s apportion-able income?

III. ANALYSIS

Corporations with business operations within and without Oregon must apportion their income based upon their business activities within Oregon. ORS 314.615. 2 Oregon has, with some alterations, adopted the Uniform Division of Income for Tax Purposes Act (UDITPA) setting forth the three-factor formulary apportionment based on property, payroll, and sales. See ORS 314.605 to 314.675.

The formula for apportionment of business income is set forth in ORS 314.650, which provides, in relevant part:

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Bluebook (online)
17 Or. Tax 91, 2003 Ore. Tax LEXIS 138, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mary-kay-inc-v-department-of-revenue-ortc-2003.