Martin v. Bottom Line Concepts, LLC

CourtDistrict Court, S.D. New York
DecidedMarch 14, 2024
Docket1:23-cv-08510
StatusUnknown

This text of Martin v. Bottom Line Concepts, LLC (Martin v. Bottom Line Concepts, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Martin v. Bottom Line Concepts, LLC, (S.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

QIANA MARTIN, on behalf of herself and all others similarly situated, 23 Civ. 8510 (PAE) Plaintiff, -v- OPINION & ORDER BOTTOM LINE CONCEPTS, LLC, Defendant.

PAUL A. ENGELMAYER, District Judge: This putative class action arises out of alleged violations of the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. §§ 227 ef seq., involving the artist known professionally as Snoop Dogg. Plaintiff Qiana Martin claims that on August 30, 2023, at 3:02 p.m., she received a robocall, purportedly from Snoop Dogg. Dkt. 15 (“First Amended Complaint” or “FAC”) 9] 32, 48, The call went to her voicemail. See id. 32. The prerecorded message touted a federal tax break known as the Employee Retention Credit (or “ERC”) as having the “Snoop Dogg stamp of approval” and told Martin to go to “ERCEnroll.com” to get “them funds in your hands quicker than you can roll up your favorite .. . well, you know what I mean.” Jd. FJ 12-13, 32. Martin alleges that the robocall was placed by, or is otherwise attributable to, defendant Bottom Line Concepts, LLC (““BLC”), see id. 47-101, such that BLC violated the TCPA. Pending now is BLC’s motion to dismiss Mattin’s FAC under Federal Rules of Civil Procedure 12(b)(1) and 12(b)(6). For the reasons that follow, the Court denies BLC’s motion in substantial part, granting it only as to the FAC’s request for injunctive relief.

1. Background A, Factual Background! 1. The Parties Martin is a citizen of New York. FAC { 8. BLC is a consulting firm organized under the laws of Florida. fd. J 10. 2. The Robocall On August 30, 2023, at 3:02 p.m., Martin allegedly received a prerecorded voice message on her mobile telephone which stated: [Y]ou might be sitting on a refund that’s rightfully yours. But[] check this out I got a hook up for you. It’s called ERCENROLL.COM and they got the game on lock. Now here’s the kicker. These folks at ERCENROLL.COM, they got connections like no other. They can have them funds in your hands quicker than you can roll up your favorite... well, you know what I mean. We're talking just a couple weeks and BOOM you got that cash flowing back where it belongs. So, if you’re a business owner who’s been through the thick of it, don’t miss out on this golden opportunity. Slide on over to ERCENROLL.COM. Let them know Snoop Dogg sent you and watch the magic happen. It’s all about getting what’s yours baby. ERCENROLL.COM. They’re the real deal and they got that fast track hook up y’ail. Snoop Dogg stamp of approval baby. Peace out. FAC 932. Martin identified the voice as that of the rapper Snoop Dogg. Jd. The voice message was left by (800) 728-9015. /d When that number is called, a prerecorded message plays: “{T]hank you for calling the Employee Retention Hotline brought to you by Bottom[ ]Line Capital.” Jd. 4 33.

! The Court draws the facts in this decision from the FAC, Dkt. 15, and the exhibits incorporated therein. See DiFolco vy. MSNBC Cable LLC, 622 F.3d 104, 111 (2d Cir, 2010) (“In considering a motion to dismiss for failure to state a claim pursuant to Rule 12(b)(6), a district court may consider the facts alleged in the complaint, documents attached to the complaint as exhibits, and documents incorporated by reference in the complaint.”), For the purpose of resolving BLC’s motion to dismiss under Rule 12(b)(6), the Court accepts all factual allegations in the FAC as true and draws all reasonable inferences in Martin’s favor. See Koch v. Christie’s Int’l PLC, 699 F.3d 141, 145 (2d Cir. 2012).

3. BLC’s Business Model The FAC alleges that BLC’s business model works as follows. After Congress enacted the Employee Retention Credit (or “ERC”) in 2020 to “reward businesses and nonprofits for keeping employees on payrolls during the pandemic,” id. {| 12, firms like BLC realized they could “work with individuals and businesses to claim the tax credit,” id. § 13, and then take a percentage of the refund—“sometimes as much as 25-30%,” id. 12. The ERC “has turned into a bonanza for” BLC, id. § 13, which, a recent article states, is “pursuing more than $6 billion dollars in ERC refunds that could yield [it] more than $1 billion dollars in fees,” id 14. The FAC quotes BLC’s founder, Josh Fox, as terming the ERC a “modern-day gold rush.” fd. 4 15. To solicit new customers, BLC relies on both its own direct marketing efforts and a referral program. See id. fj 18-29. More than 50,000 people have signed up as BLC “Referral Partners.” Jd 22. Those who sign up receive extensive “interactive online trainings and instructional [Z]oom meetings where BLC teaches [them] how to market on [its] behalf,” id. 26, and are provided with “e-mail templates, scripts, and signature blocks” that refer prospective customers “directly to BLC websites and BLC created information,” id. 27; see also id. § 28 (referring to BLC’s online “training academy”). BLC “instructs its Referral Partners” to utilize “cold calling, cold email, direct mail, [and] various forms of online marketing.” /d. § 29 (quotation marks omitted). Referral Partners receive a 10% commission (taken from BLC’s overall fee) for each customer they refer. See id. 24. 4, The Relationship Between the Robocall and BLC The FAC pleads several alternative theories of liability for BLC arising from the August 30 robocall. The Court reviews the allegations pertinent to each in turn.

a. Direct liability The FAC’s first alleges direct liability. See id. 4] 47-52. It alleges that “BLC directly initiated the unlawful prerecorded telemarketing calls to Plaintiff and Class members and is directly liable for violating the TCPA.” /d. | 48. As support, the FAC notes that the August 30 robocall was placed by (800) 728-9015, which, when called back, plays a prerecorded message: “[T]hank you for calling the Employee Retention Hotline brought to you by Bottom Line Capital.” Id. □ 49 (emphasis added); see also id. 33. Bottom Line Capital “is a d/b/a of BLC.” Id. 4 34. Before this litigation was filed, Bottom Line Capital’s website had “note[d] that it is ‘powered by Bottom Line Concepts.” Id. 4 35 (emphasis in original). But “{s]ince the filing of this lawsuit, BLC has taken affirmative steps to make it appear that BLC had no connection to the calls, including by removing” any reference to BLC from Bottom Line Capital’s website. /d. § 50; see also id. 35 n.9. The FAC infers that “BLC initiated and made the prerecorded calls,” id. { 51, “to drive [the recipients] to BLC for the purpose of engaging BLC to obtain an ERC tax refund on their behalf for a fee,” id. 52. b, Actual authority The FAC next alleges actual authority, See id. { 53-66. It alleges that BLC “sign[ed] contracts making the third parties (i.e., Referral Partners) authorized agents . . . to execute unlawful calls to Plaintiffs and Class members.” Jd. 157. Even if BLC did not have “control over the list of persons to whom calls were made,” BLC “specified and directed the third parties to essentially engage in all marketing means, including instructing them to specifically make ‘cold calls.’” fd. J 56; see also id. § 64 (alleging that BLC “directed and controlled the conduct of the Referral Partners” by, inter alia, “closely controlling the content of the calls and

contacts”). “BLC knew that the third persons were engaged in marketing practices constituting unlawful calling to direct consumers to BLC and its services, in accordance with the specifications and contractual provisions agreed to by BLC and the Referral Partners.” fd. 62.

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Martin v. Bottom Line Concepts, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/martin-v-bottom-line-concepts-llc-nysd-2024.