Marshall v. Allison

District Court, District of Columbia·Decided December 14, 2012·No. Civil Action No. 2010-2011·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

)

CHARLES MOSELEY MARSHALL, ) JR., d/b/a PSYDA SOLUTIONS, )

)

Plaintiff, ) Civil Action No. 10-cv-2011 (RMC)

)

v. )

)

)

JAMES ALLISON, et al., )

)

Defendants. )

____________________________________)

OPINION

Charles Moseley Marshall, Jr., operates a direct-marketing business. He is a man of imagination and energy. He complains here that he spent months developing four new communications programs for The Salvation Army but was never paid for his work. Instead, he claims that The Salvation Army through its officer, Major James Allison, knowingly made and published defamatory statements about Mr. Marshall that caused The Salvation Army to terminate its business relationship with Mr. Marshall. Unfortunately, Mr. Marshall’s imagination has gotten ahead of his facts. At the close of discovery, Major Allison and The Salvation Army move for summary judgment. Because Mr. Marshall can show neither that Major Allison made any defamatory statements nor that he tortiously interfered with a business relationship between Mr. Marshall and The Salvation Army, summary judgment will be granted.

I. FACTS

Mr. Marshall does business as PsyDa Solutions, a small marketing firm based in Greensboro, North Carolina. A sole proprietor, he has been in business for over eleven years.

The Salvation Army (occasionally, TSA) is a worldwide religious and charitable organization. It utilizes a quasi-military command structure, and its officers are all trained ministers. In the United States, TSA is divided into four geographic Territories, each headed by a Commissioner who has both administrative and pastoral duties. The Southern Territory is headquartered in Atlanta, Georgia and encompasses nine Divisions, including the National Capital and Virginia (NCV) Division, headquartered in Washington, D.C. This Division serves the District of Columbia, the Commonwealth of Virginia, and two counties in Maryland–– Montgomery and Prince George’s Counties. The nine Divisions are each comprised of approximately 350 local commands, also called “Corps”; each of them is fiercely independent. Defendant Major Allison was the General Secretary for the National Capital and Virginia Division at the relevant time.

Mr. Marshall described the challenging business opportunity for PsyDa Solutions at The Salvation Army in what Defendants call the Marshall Narrative. See Reply [Dkt. 20], Ex. I (Marshall Narrative). The Marshall Narrative, prepared by Mr. Marshall prior to litigation, portrays his view of events. Mot. for Summ. J. [Dkt. 18] (Mot.) at 5 n.2. Mr. Marshall does not challenge it here.

Mr. Marshall targeted The Salvation Army because of its complete lack of direct marketing and decided “to embark on the venture knowing full well it would be years to fruition.” Marshall Narrative at 2. One problem was “the distributive decision making structure,” whereby the 350 Corps make their own marketing decisions. Id. Another problem

was “the fractured command structure of TSA Southern Territory,” whereby Mr. Marshall had to first receive the support of officials from the Southern Territory Headquarters and the Divisions before he could present his marketing programs to the local commands. Id. In fact, Mr. Marshall recognized that the 350 local commands within the Southern Territory are “autonomous” and that they make “their own budgeting and marketing decisions.” Id. at 3. Mr. Marshall noted in his Narrative that “[t]his inverse structure is so imbedded that the Territory [Headquarters] is loath to interfere (or even guide) local command decisions.” Id.

The origin of the present dispute is a bit murky. As Mr. Marshall remembers it, in 2007 Dean Feener approached him about developing a series of donor management and marketing programs for TSA. Mr. Feener was employed at Southern Territory Headquarters, and Mr. Marshall knew before meeting Mr. Feener that Mr. Feener is the son of the then- Commissioner for the Southern Territory. Reply, Ex. F (Marshall Dep.) at 51. Mr. Marshall says that Mr. Feener “gave the impression that he had the authority to enter into contracts with PsyDa and was in charge of the Southern Territory marketing initiatives,” that “Feener hired PsyDa,” and that “Feener paid PsyDa over $75,000 for product development.” Opp. [Dkt. 19], Ex. 2 (Marshall Decl.) ¶¶ 9-11.

The Salvation Army responds that Mr. Marshall did work for it in the donor research area from 2004 to 2008 pursuant to written contracts, that Mr. Marshall issued invoices for his work, and that TSA paid Mr. Marshall in full. See Marshall Dep. at 33; Def. Statement of Facts [Dkt. 18] ¶ 11. With regard to Mr. Feener, TSA states that in 2007 TSA hired Mr. Feener to work only on the development of a new donor database called Inter-change. 1 According to

1 In his sales meetings with personnel at The Salvation Army, Mr. Marshall would sometimes say that he was part of the selection team for a vendor for the new database. Mr. Feener declares that “Mr. Marshall was not part of that effort.” Feener Decl. ¶ 5.

The Salvation Army, Messrs. Marshall and Feener did not meet until 2008. Mot., Ex. C (Feener Decl.) ¶¶ 3-4. The Salvation Army believes that the relevant events unfolded after Mr. Marshall sent Mr. Feener an email in September 2008, offering ideas and concepts that might help The Salvation Army increase its donor participation. Reply, Ex. G (Feener Dep.) at 27. Everyone agrees that Mr. Feener “had in [his] budget some preliminary [money for the] effort with PsyDa.” Id. at 28-29. The inconsistencies between the parties on these points are not material to the Court’s disposition of the motion. The parties agree that no written contract covered Mr. Marshall’s work in developing marketing programs for TSA.

What is clear is that in the fall of 2008, Mr. Marshall was working hard to interest The Salvation Army in his products and was promoting a project called PURL, a Personalized URL. 2 Mr. Marshall spoke about PURL with Mr. Feener, with Christopher McGown (Divisional Development Director of the Kentucky and Tennessee Division), and with David Sears (Divisional Development Director for the National Capital and Virginia Division). Divisional Directors of Development advise their Divisions in fundraising, marketing and public relations. Mot., Ex. B (Sears Decl.) ¶ 3. Messrs. Feener and McGown became fully supportive of Mr. Marshall’s marketing efforts and helped him to meet others within The Salvation Army, but both declare that he had no authority to contract with a vendor such as Mr. Marshall. Feener Decl. ¶¶ 6-7, 11; Mot., Ex. D (McGown Decl.) ¶¶ 5-6, 11. As noted, Mr. Marshall was well aware of the organizational structure of the Southern Territory and knew that any sale of his

2 PURL stands for Personalized Uniform Resource Locator. A PURL is a web address (URL) that is customized for a specific user. Advertisers use PURLs to attract attention: a website for http://johndoe.stanleytools.com might cause John Doe to look further and allow the advertiser to track its ad campaign as well as John Doe’s subsequent browsing on the site, such as how long he stayed and what links he clicked.

products would have to be made to the local commands within the Territory. Marshall Narrative at 3 (recognizing that the local commands are “autonomous” entities that make “their own budgeting and marketing decisions” and that Territory Headquarters is loath to interfere).

Mr. Marshall met with Mr. Sears again in the spring of 2009, at which point Mr.

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