Marschke v. YouTube, LLC

District Court, N.D. California·Decided June 28, 2023·No. 3:22-cv-06987·Unknown

Opinion

NATHAN COLOMBO, individually and on Case No. 3:22-cv-06987-JD behalf of all others similarly situated, Plaintiff, ORDER RE MOTION TO DISMISS v. YOUTUBE, LLC, et al., Defendants.

Plaintiff Nathan Colombo sued defendants YouTube, LLC and Google LLC (collectively, YouTube) on behalf of himself and a putative class of Illinois residents for violating the Illinois Biometric Information Privacy Act (BIPA), 740 Ill. Comp. Stat. 14/1 et seq.1 The operative second amended complaint (SAC) presents two claims alleging that YouTube violated Sections 15(a) and (b) of BIPA by collecting sensitive biometric identifiers and biometric information through its “Face Blur” and “Thumbnail Generator” video editing tools without first obtaining the necessary informed written consent or providing data retention and destruction policies to consumers. See Dkt. No. 84 ¶¶ 99-110. YouTube has asked to dismiss the complaint under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim. Dkt. No. 60. The motion is denied. Launched in 2012, YouTube’s “Face Blur” tool uses facial recognition technology to enable its users, who create videos, to “‘select the faces’ in the user’s particular video that they 1 The original named plaintiff was Brad Marschke. See Dkt. No. 1. After the briefing on this motion to dismiss was completed, Marschke asked to substitute Colombo as the named plaintiff, and the parties jointly requested that the Court deem “Nathan Colombo” to replace “Brad Marschke” in the briefing. Dkt. No. 82. The Court granted the requests, Dkt. No. 83, and would ‘like to blur,’ which when applied and saved, will result in those faces appearing blurry and ostensibly unrecognizable to any viewer of the video.” Dkt. No. 84 ¶¶ 12, 49-50. According to the complaint, when the tool is deployed, YouTube “scan[s] the entire video to detect all unique faces within the video.” Id. ¶ 52. Through this process, YouTube captures and stores scans of face geometry from all detected faces, creating a unique “faceId” for each. Id. ¶ 55. The video creator can then “select which faces the creator would like to blur out in the video.” Id. ¶ 53. “[W]hen the ‘Face Blur’ tool is run multiple times on the same video, the previously stored result is provided to the user without actually rerunning the tool again,” even weeks after the initial run. Id. ¶ 58. Colombo alleges that YouTube permanently stores the scans of face geometry and does not disclose that they are collected and stored. See id. ¶¶ 59-60. The “Thumbnail Generator” is “a feature that at first auto-generates photographic thumbnails (screenshots from an uploaded video) and allows creators to choose their own thumbnails for their videos.” Id. ¶ 64. Colombo says that “[i]t is common knowledge that thumbnails with faces, especially faces with more expression, generate more clicks and views.” Id. ¶ 65. YouTube is said to capitalize on this by scanning all videos for faces at the time they are uploaded and then using “this face data to auto-generate thumbnails that contain faces.” Id. ¶ 66. Through this process, YouTube “scan[s], detect[s], and collect[s] facial geometry within each YouTube video, including videos uploaded within Illinois, and then stor[es] the metadata associated with the videos.” Id. ¶ 71. Colombo’s claims arise under BIPA. The Court has substantial familiarity with BIPA from In re Facebook Biometric Information Privacy Litigation and Zellmer v. Facebook, and has filed several detailed decisions that inform the discussion here.2 In pertinent part, BIPA was enacted in 2008 and “manifests Illinois’ substantial policy of protecting its citizens’ right to privacy in their personal biometric data.” In re Facebook Biometric Info. Privacy Litig., 185 F. 2 See In re Facebook Biometric Info. Privacy Litig., 326 F.R.D. 535 (N.D. Cal. 2018), aff’d sub nom. Patel v. Facebook, Inc., 932 F.3d 1264 (9th Cir. 2019); Patel v. Facebook Inc., 290 F. Supp. 3d 948 (N.D. Cal. 2018); In re Facebook Biometric Info. Privacy Litig., No. 15-cv-03747-JD, 2018 WL 2197546 (N.D. Cal. May 14, 2018); Zellmer v. Facebook, Inc., No. 18-cv-01880-JD, Supp. 3d 1155, 1169 (N.D. Cal. 2016). “BIPA regulates the collection, retention, and disclosure of personal biometric identifiers and biometric information by ‘[m]ajor national corporations,’ among others.” Id. at 1171 (citing 740 Ill. Comp. Stat. 14/5(b), (g)). As BIPA requires:

(a) A private entity in possession of biometric identifiers or biometric information must develop a written policy, made available to the public, establishing a retention schedule and guidelines for permanently destroying biometric identifiers and biometric information when the initial purpose for collecting or obtaining such identifiers or information has been satisfied or within 3 years of the individual’s last interaction with the private entity, whichever occurs first. Absent a valid warrant or subpoena issued by a court of competent jurisdiction, a private entity in possession of biometric identifiers or biometric information must comply with its established retention schedule and destruction guidelines.

(b) No private entity may collect, capture, purchase, receive through trade, or otherwise obtain a person’s or a customer’s biometric identifier or biometric information, unless it first: (1) informs the subject or the subject’s legally authorized representative in writing that a biometric identifier or biometric information is being collected or stored; (2) informs the subject or the subject’s legally authorized representative in writing of the specific purpose and length of term for which a biometric identifier or biometric information is being collected, stored, and used; and (3) receives a written release executed by the subject of the biometric identifier or biometric information or the subject’s legally authorized representative.

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Marschke v. YouTube, LLC, (N.D. Cal. 2023).

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