Marschke v. YouTube, LLC

CourtDistrict Court, N.D. California
DecidedJune 28, 2023
Docket3:22-cv-06987
StatusUnknown

This text of Marschke v. YouTube, LLC (Marschke v. YouTube, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marschke v. YouTube, LLC, (N.D. Cal. 2023).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 6 NATHAN COLOMBO, individually and on Case No. 3:22-cv-06987-JD behalf of all others similarly situated, 7 Plaintiff, ORDER RE MOTION TO DISMISS 8 v. 9 YOUTUBE, LLC, et al., 10 Defendants.

11 12 Plaintiff Nathan Colombo sued defendants YouTube, LLC and Google LLC (collectively, 13 YouTube) on behalf of himself and a putative class of Illinois residents for violating the Illinois 14 Biometric Information Privacy Act (BIPA), 740 Ill. Comp. Stat. 14/1 et seq.1 The operative 15 second amended complaint (SAC) presents two claims alleging that YouTube violated Sections 16 15(a) and (b) of BIPA by collecting sensitive biometric identifiers and biometric information 17 through its “Face Blur” and “Thumbnail Generator” video editing tools without first obtaining the 18 necessary informed written consent or providing data retention and destruction policies to 19 consumers. See Dkt. No. 84 ¶¶ 99-110. 20 YouTube has asked to dismiss the complaint under Federal Rule of Civil Procedure 21 12(b)(6) for failure to state a claim. Dkt. No. 60. The motion is denied. 22 BACKGROUND 23 Launched in 2012, YouTube’s “Face Blur” tool uses facial recognition technology to 24 enable its users, who create videos, to “‘select the faces’ in the user’s particular video that they 25 1 The original named plaintiff was Brad Marschke. See Dkt. No. 1. After the briefing on this 26 motion to dismiss was completed, Marschke asked to substitute Colombo as the named plaintiff, and the parties jointly requested that the Court deem “Nathan Colombo” to replace “Brad 27 Marschke” in the briefing. Dkt. No. 82. The Court granted the requests, Dkt. No. 83, and 1 would ‘like to blur,’ which when applied and saved, will result in those faces appearing blurry and 2 ostensibly unrecognizable to any viewer of the video.” Dkt. No. 84 ¶¶ 12, 49-50. According to 3 the complaint, when the tool is deployed, YouTube “scan[s] the entire video to detect all unique 4 faces within the video.” Id. ¶ 52. Through this process, YouTube captures and stores scans of 5 face geometry from all detected faces, creating a unique “faceId” for each. Id. ¶ 55. The video 6 creator can then “select which faces the creator would like to blur out in the video.” Id. ¶ 53. 7 “[W]hen the ‘Face Blur’ tool is run multiple times on the same video, the previously stored result 8 is provided to the user without actually rerunning the tool again,” even weeks after the initial run. 9 Id. ¶ 58. Colombo alleges that YouTube permanently stores the scans of face geometry and does 10 not disclose that they are collected and stored. See id. ¶¶ 59-60. 11 The “Thumbnail Generator” is “a feature that at first auto-generates photographic 12 thumbnails (screenshots from an uploaded video) and allows creators to choose their own 13 thumbnails for their videos.” Id. ¶ 64. Colombo says that “[i]t is common knowledge that 14 thumbnails with faces, especially faces with more expression, generate more clicks and views.” 15 Id. ¶ 65. YouTube is said to capitalize on this by scanning all videos for faces at the time they are 16 uploaded and then using “this face data to auto-generate thumbnails that contain faces.” Id. ¶ 66. 17 Through this process, YouTube “scan[s], detect[s], and collect[s] facial geometry within each 18 YouTube video, including videos uploaded within Illinois, and then stor[es] the metadata 19 associated with the videos.” Id. ¶ 71. 20 Colombo’s claims arise under BIPA. The Court has substantial familiarity with BIPA 21 from In re Facebook Biometric Information Privacy Litigation and Zellmer v. Facebook, and has 22 filed several detailed decisions that inform the discussion here.2 In pertinent part, BIPA was 23 enacted in 2008 and “manifests Illinois’ substantial policy of protecting its citizens’ right to 24 privacy in their personal biometric data.” In re Facebook Biometric Info. Privacy Litig., 185 F. 25 2 See In re Facebook Biometric Info. Privacy Litig., 326 F.R.D. 535 (N.D. Cal. 2018), aff’d sub 26 nom. Patel v. Facebook, Inc., 932 F.3d 1264 (9th Cir. 2019); Patel v. Facebook Inc., 290 F. Supp. 3d 948 (N.D. Cal. 2018); In re Facebook Biometric Info. Privacy Litig., No. 15-cv-03747-JD, 27 2018 WL 2197546 (N.D. Cal. May 14, 2018); Zellmer v. Facebook, Inc., No. 18-cv-01880-JD, 1 Supp. 3d 1155, 1169 (N.D. Cal. 2016). “BIPA regulates the collection, retention, and disclosure 2 of personal biometric identifiers and biometric information by ‘[m]ajor national corporations,’ 3 among others.” Id. at 1171 (citing 740 Ill. Comp. Stat. 14/5(b), (g)). As BIPA requires:

4 (a) A private entity in possession of biometric identifiers or biometric information 5 must develop a written policy, made available to the public, establishing a retention schedule and guidelines for permanently destroying biometric identifiers and 6 biometric information when the initial purpose for collecting or obtaining such identifiers or information has been satisfied or within 3 years of the individual’s last 7 interaction with the private entity, whichever occurs first. Absent a valid warrant or subpoena issued by a court of competent jurisdiction, a private entity in possession 8 of biometric identifiers or biometric information must comply with its established 9 retention schedule and destruction guidelines.

10 (b) No private entity may collect, capture, purchase, receive through trade, or otherwise obtain a person’s or a customer’s biometric identifier or biometric 11 information, unless it first: (1) informs the subject or the subject’s legally authorized 12 representative in writing that a biometric identifier or biometric 13 information is being collected or stored; (2) informs the subject or the subject’s legally authorized 14 representative in writing of the specific purpose and length of term for which a biometric identifier or biometric information is being 15 collected, stored, and used; and (3) receives a written release executed by the subject of the biometric 16 identifier or biometric information or the subject’s legally authorized 17 representative.

18 740 Ill. Comp. Stat. 14/15. BIPA provides a private right of action to “[a]ny person aggrieved by 19 a violation of” the statute. 740 Ill. Comp. Stat. 14/20. 20 LEGAL STANDARDS 21 The standards governing a Rule 12(b)(6) motion to dismiss are straightforward. See 22 McLellan v. Fitbit, Inc., No. 16-cv-00036-JD, 2018 WL 2688781, at *1 (N.D. Cal. June 5, 2018); 23 Jefferson v. Healthline Media, Inc., No. 22-cv-05059-JD, 2023 WL 3668522, at *1 (N.D. Cal. 24 May 24, 2023). Rule 8(a)(2) requires that a complaint make “a short and plain statement of the 25 claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). To meet that rule and 26 survive a Rule 12(b)(6) motion to dismiss, a plaintiff must allege “enough facts to state a claim to 27 relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A 1 the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 2 556 U.S. 662, 678 (2009). Determining whether a complaint states a plausible claim for relief is a 3 “context-specific task that requires the reviewing court to draw on its judicial experience and 4 common sense.” Id. at 679. 5 DISCUSSION 6 I.

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Marschke v. YouTube, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/marschke-v-youtube-llc-cand-2023.