Marquess v. Cardflex, Inc.

CourtDistrict Court, E.D. New York
DecidedFebruary 2, 2021
Docket2:19-cv-04790
StatusUnknown

This text of Marquess v. Cardflex, Inc. (Marquess v. Cardflex, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marquess v. Cardflex, Inc., (E.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT NOT FOR PUBLICATION EASTERN DISTRICT OF NEW YORK

GREGORY MARQUESS d/b/a MEMORANDUM AND ORDER SKINITEMS.COM and SKINTRIGUE, INC.,

Plaintiffs, – against – 2:19-cv-04790 (ERK)

CARDFLEX, INC. d/b/a CLIQ, WELLS FARGO BANK, N.A., U.S. ALLIANCE GROUP, and JOHN DOES 1–10 INCLUSIVE,

Defendant. 1 2 KORMAN, J.: 3 Plaintiff Gregory Marquess d/b/a Skinitems.com (Skinitems) and a separate 4 plaintiff, Skintrigue, Inc. (Skintrigue) — a company owned and operated by 5 Marquess — filed a complaint alleging breach of contract, breach of the implied 6 covenant of good faith and fair dealing, unjust enrichment, and fraud against all 7 named defendants. Defendants Wells Fargo Bank, N.A. (Wells Fargo) and U.S. 8 Alliance Group (USAG) move to dismiss Plaintiffs’ amended complaint for failure 9 to state a claim pursuant to Federal Rule of Civil Procedure 12(b)(6). ECF Nos. 10 42, 44. Defendant CardFlex, Inc. (CardFlex) did not move to dismiss and instead 11 filed an answer. ECF No. 5. 12 BACKGROUND 13 The following facts are accepted as true for purposes of this motion. See 14 Palin v. New York Times Co., 940 F.3d 804, 809 (2d Cir. 2019). In order to frame 1 the facts, brief background on card processing drawn from the plaintiffs’ complaint 2 is necessary. As relevant here, “a [credit or debit] card transaction involves four

3 parties: (1) a cardholder, (2) an issuing bank, (3) an acquiring bank, and (4) a 4 merchant.” ECF No. 28 at 4 ¶ 20. Both the issuing and acquiring banks are 5 members of a relevant card association like Visa or Mastercard. A cardholder

6 receives his or her card from the issuing bank. When a cardholder makes a 7 purchase from a merchant, that cardholder’s issuing bank sends payment to the 8 acquiring bank, which in turn forwards it on to the merchant. In order to accept 9 card payments, a merchant must find an acquiring bank willing to provide these

10 payment processing services. In practice, many acquiring banks contract some or 11 all of their payment processing services out to third parties. These “Member 12 Service Providers” (MSPs) agree to solicit merchants to sign up with an acquiring

13 bank, process payments on the acquiring bank’s behalf, and assist merchants using 14 the acquiring bank’s processing services.1 15 An example will illustrate the relationships. First and Second Street Banks

16 are both members of the Visa card association. Adam Smith applies for and 17 receives a Visa credit card from First Street Bank. Corner Store contracts with

1 Companies that provide only some of these services may be referred to by different names such as Independent Sales Organizations or Card Processors. ECF No. 28 at 5 ¶ 21. Those distinctions are not relevant here, and the memorandum uses MSP as a catch-all term to avoid confusion. 1 Second Street Bank for Visa payment processing services. When Adam Smith 2 buys coffee from Corner Store using his Visa, the bank that issues his card — First

3 Street — sends payment for the coffee to Second Street. Second Street is said to 4 be the “acquiring bank” because it receives the payment. Second Street then 5 forwards that payment on to Corner Store, the merchant who made the sale. If

6 Second Street chooses to contract a third-party MSP to perform its card processing 7 services — say, Middleman, Inc. — then Middleman would receive the payment 8 for Adam Smith’s coffee from First Street and forward it on to Corner Store on 9 Second Street’s behalf. In this case, plaintiffs allege that CardFlex acted as an

10 MSP on behalf of acquiring bank Wells Fargo to provide processing services for 11 the Skinitems website, and USAG acted in turn as the assignee and/or agent of 12 CardFlex. ECF No. 28 at 5 ¶ 22.

13 The present case involves Marquess’s attempts to secure a new MSP to 14 provide processing services for one of his skin care businesses. Marquess owned 15 and operated Skintrigue, “an online seller of high-end, physician-exclusive

16 dermatology products.” ECF No. 28 at 5 ¶ 23. Marquess also operated the 17 Skinitems website, which “was a discount website operating separate and apart” 18 from Skintrigue. Id. at 5 ¶ 24. In June 2010, Marquess began seeking new credit 19 card processing services for the Skinitems website. Id. at 5 ¶ 24. Marquess was

20 not seeking a new MSP to provide services to his other business, Skintrigue. The 1 following month, Marquess’s web designer connected him with David Ventura of 2 Dynamic Merchant Payments. Id. at 5 ¶ 25. Ventura represented that he could

3 obtain new card processing services for Skinitems. Id. 4 Marquess filled out an application for a new MSP sent to him by Ventura. 5 ECF No. 28 at 6 ¶ 27. At Ventura’s request, Marquess provided certain

6 information to send to Wells Fargo, the prospective acquiring bank. Id. at 6 ¶ 28. 7 In August 2010, Ventura told Marquess that the MSP did not want to approve his 8 application because it could not conduct an on-site inspection of his offices. Id. at 9 7 ¶ 30. Ventura said that he could find another processor that would approve

10 Skinitems while retaining Wells Fargo as the acquiring bank. Id. Marquess then 11 received an email from Cardflex asking him to finish a merchant application. Id. at 12 7–8 ¶ 32. Ventura assured Marquess that “CardFlex is one of the top-rated and

13 most respected merchant processors in the U.S.” Id. at 8 ¶ 36. On August 14, 14 2010, Ventura emailed Marquess a one-page document, which Marquess signed 15 and returned because Ventura informed him that Wells Fargo needed it. Id. at 8 ¶

16 38. That document was the final page of the Program Guide attached to plaintiffs’ 17 complaint, the full copy of which was not included in the email Ventura sent to 18 Marquess on August 14. Id. 19 Three days later, Marquess received an email from CardFlex informing him

20 that his application was being processed. ECF No. 28 at 9 ¶ 39. Attached to that 1 email were two documents that Marquess was unable to open. Id. Marquess 2 would later discover that these documents were a copy of his completed merchant

3 application to CardFlex and the full Program Guide. Id. at 9 ¶ 40. The completed 4 merchant application contained an incorrect address and phone number for 5 Skinitems. Id. at 9 ¶ 42. This was significant because consumers may attempt a

6 chargeback if they do not recognize a merchant’s information when it appears on 7 their credit card statements. Marquess alleges that (1) Ventura copied all of his 8 information from the first MSP application to the Cardflex application, (2) forged 9 his signature on the latter document, and (3) acted as an agent for one or more of

10 the defendants in so doing. Id. at 9–10 ¶ 43–46. 11 On August 23, the Skinitems website began processing online transactions. 12 ECF No. 28 at 14 ¶ 70. The next day, Marquess received an email from CardFlex

13 confirming that his card processing account had been set up. Id. at 15 ¶ 71. 14 Months later, on January 31, 2011, Marquess learned from a customer that 15 incorrect contact information was being provided by CardFlex to Skinitems

16 customers. Id. at 15 ¶ 72. Marquess contacted Ventura, CardFlex, and Wells 17 Fargo to request the information be updated in order to avoid chargeback attempts. 18 Id. He would continue to contact these parties throughout 2011 and into 2012, but 19 the information was never updated. Id. at 14–15 ¶ 74. 1 On February 11, 2011, Marquess received an email from an employee of 2 USAG informing him that USAG would be creating a reserve account for

3 Skinitems and would begin withholding ten percent of its monthly gross sales. 4 ECF No. 28 at 17 ¶ 77.

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