Markel v. Scovill Manufacturing Co.

471 F. Supp. 1244
CourtDistrict Court, W.D. New York
DecidedMay 23, 1979
DocketCiv-78-269
StatusPublished
Cited by30 cases

This text of 471 F. Supp. 1244 (Markel v. Scovill Manufacturing Co.) is published on Counsel Stack Legal Research, covering District Court, W.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Markel v. Scovill Manufacturing Co., 471 F. Supp. 1244 (W.D.N.Y. 1979).

Opinion

CURTIN, Chief Judge.

This case involves a number of claims asserted by Morris L. Markel and Fannye Markel, individually and on behalf of Markel Electric Products, Inc. [“Markel Electric”], and by Markel Heater Corporation [“Markel Heater”]. The defendants are Markel Electric, Scovill Manufacturing Company [“Scovill”], and a number of named and unknown individuals including two other members of the Markel family. ■The plaintiffs allege fraud by the defendants in connection with the purchase by Scovill of the controlling shares of Markel Electric and the subsequent sale of Markel Electric’s assets to Scovill.

The part of the action presently before the court is a counterclaim asserted by defendants Markel Electric, David Markel, Lester M. Markel, Robert H. Jacobson, and F. E. Warner. They allege that the plaintiffs, operating as a new business under the name “Markel Heater Corporation,” are engaging in unfair competition by infringing *1247 on the common-law trade name and trademark of the defendant, Markel Electric. Defendants contend that they have the exclusive right to use the name “Markel” and that “Markel” or “Markel Electric,” or any combination of those names with other words, have come to mean to people in the electric heater industry, and to the public in general, electric resistance heaters sold by the defendant Markel Electric Products, Inc.

The defendants press alternative grounds for relief under § 368-d of the New York General Business Law (McKinney’s 1968), which protects a person against dilution of his trademark or trade name, and § 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), which prohibits unfair competition in the form of misrepresentation as to the origin of one’s product.

The defendants have moved for a preliminary injunction restraining the plaintiffs inter alia from using the name Markel in their business. Oral arguments were presented on February 21, 1979 and an evidentiary hearing was held on March 27, 1979. The motion has been submitted for decision.

The Second Circuit recently has clarified the standard for issuance of a preliminary injunction:

there must be a showing of possible irreparable injury and either (1) probable success on the merits or (2) sufficiently serious questions going to the merits make them a fair ground for litigation and a balance of hardships tipping decidedly toward the party requesting the preliminary relief.

Caulfield v. Board of Education of City of New York, 583 F.2d 605, 610 (2d Cir. 1978). This test is applicable to a claim alleging unfair competition and trademark infringement. See Beech-Nut, Inc. v. Warner-Lambert Co., 480 F.2d 801 (2d Cir. 1973); Hills Bros. Coffee, Inc. v. Hills Supermarkets, Inc., 428 F.2d 379 (2d Cir. 1970). Application of this standard requires a review of the factual background of this case and the legal standards which govern it.

I. FACTUAL BACKGROUND '

The affidavits and evidence put forth at the hearing present the following scenario. Markel Electric Products, Inc. was founded by Joseph Markel in the early 1920s. Since the firm’s name was changed to “Markel Electric Fitments, Inc.” in 1923, the family name Markel has been in continuous use by the defendant company. This family business manufactured and distributed lighting fixtures from 1920 to the late 1950s, and it has been manufacturing and distributing electric heaters since 1923. Although the company also began to manufacture truck bodies in 1971, its primary business activity, except for a brief period during World War II, has been for some time the manufacture, sale, and distribution of electric heaters of various kinds and related products. It is apparent from the affidavits presented by the defendants that the firm always has attempted to compete in its industry by marketing a high-quality product and by providing excellent service.

Among the types of heaters which the company has marketed have been baseboard, fan-forced, and portable heaters. Mr. David Markel, son of the company’s founder and president from 1966 to 1978, testified that there have been several models or series of heaters, and the company has given names to specific models or series of heaters. These have included, for example, “Fan-Glo,” “Heetaire,” and “Neo-Glo.” Mr. Markel testified that, although the company did promote these specifically-named models, the mark or name Markel always has been used in conjunction with them.

On May 22, 1978, 84% of the outstanding shares of stock of Markel Electric was sold to Scovill. According to representatives of Scovill, a significant reason for Scovill’s decision to purchase Markel Electric was the strength of the Markel name and its reputation in the electric heating industry. On July 18, 1978, Scovill purchased all of the assets of the company, including its rights in the trade name and trademark Markel. Included in this assignment was the application, filed by Markel Electric on June 12, *1248 1978, to register the mark Markel on the Principal Register pursuant to the Lanham Trade-Mark Act, 15 U.S.C. § 1052(f). Markel Electric owned an expired registration, issued on February 8, 1949. Subsequent to the hearing on this motion, defendants filed with this court, as a supplement to the affidavit of Dallett Hoopes, a copy of a Certificate of Registration, Reg. No. 1,116,004, showing that the mark “Markel” was registered in the Patent and Trademark Office on April 3, 1979.

Sometime after Scovill’s purchase, the logo of the company was changed. Prior to sale, “M MARKEL” was utilized generally, with the isolated “M” appearing in a star-like ground. 1 Afterwards, the logo

Markel
NuTone Division Scovill

has been used on the company’s packaging and literature. 2 Even with this change, however, the Markel name rather than Scovill has been emphasized. 3 An additional change which has occurred since Scovill’s purchase involves the company’s marketing strategy. Prior to the acquisition, Markel Electric marketed its products principally through manufacturer’s representatives, independent contractors compensated on a commission basis. The company now markets through the sales force of the NuTone Division of Scovill. According to testimony at the hearing, one reason for the change in logo was to publicize this marketing system.

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471 F. Supp. 1244, Counsel Stack Legal Research, https://law.counselstack.com/opinion/markel-v-scovill-manufacturing-co-nywd-1979.