Marco Outdoor Advertising, Inc. Versus Kfk Group, Inc. and Pelican Outdoor Advertising, Inc.

CourtLouisiana Court of Appeal
DecidedNovember 16, 2020
Docket20-CA-204
StatusUnknown

This text of Marco Outdoor Advertising, Inc. Versus Kfk Group, Inc. and Pelican Outdoor Advertising, Inc. (Marco Outdoor Advertising, Inc. Versus Kfk Group, Inc. and Pelican Outdoor Advertising, Inc.) is published on Counsel Stack Legal Research, covering Louisiana Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marco Outdoor Advertising, Inc. Versus Kfk Group, Inc. and Pelican Outdoor Advertising, Inc., (La. Ct. App. 2020).

Opinion

MARCO OUTDOOR ADVERTISING, INC. NO. 20-CA-204

VERSUS FIFTH CIRCUIT

KFK GROUP, INC. AND PELICAN COURT OF APPEAL OUTDOOR ADVERTISING, INC. STATE OF LOUISIANA

ON APPEAL FROM THE TWENTY-FOURTH JUDICIAL DISTRICT COURT PARISH OF JEFFERSON, STATE OF LOUISIANA NO. 800-802, DIVISION "L" HONORABLE DONALD A. ROWAN, JR., JUDGE PRESIDING

November 16, 2020

HANS J. LILJEBERG JUDGE

Panel composed of Judges Robert A. Chaisson, Hans J. Liljeberg, and John J. Molaison, Jr.

AFFIRMED HJL RAC JJM COUNSEL FOR PLAINTIFF/APPELLANT, MARCO OUTDOOR ADVERTISING, INC. Michael E. Botnick J. Douglas Rhorer R. Ethan Zubic Micah C. Zeno Kristina M. Lagasse Fred L. Herman Matthew A. Sherman Meredith E. Chehardy

COUNSEL FOR DEFENDANT/APPELLEE, KFK GROUP, INC. AND PELICAN OUTDOOR ADVERTISING, INC. Mary E. Roy Dan B. Zimmerman LILJEBERG, J.

Plaintiff, Marco Outdoor Advertising, Inc., appeals the trial court’s

judgment, which granted the exception of lis pendens filed by defendants, KFK

Group, Inc. and Pelican Outdoor Advertising, Inc., and dismissed plaintiff’s

lawsuit against them without prejudice. For reasons stated more fully below, we

affirm the trial court’s judgment.

FACTS AND PROCEDURAL BACKGROUND

On October 24, 2019, Marco filed the instant litigation in the 24 th Judicial

District Court for the Parish of Jefferson alleging that defendants violated the

Louisiana Unfair Trade Practices Act and Consumer Protection Law (“LUTPA”),

51:1401, et. seq. Marco alleges that defendants applied for, obtained, and

continually sought renewal of an outdoor advertising permit from the Louisiana

Department of Transportation (“DOTD”) to erect a billboard on property owned by

KFK at 275 Whitney Avenue in Gretna, Louisiana. Marco claims that defendants

had no intent to build the billboard, but rather continued to renew the permit to

prevent Pelican’s competitor, Marco, from constructing a billboard on adjacent

property. Marco further claims that the KFK/Pelican permit was unlawfully issued

by the DOTD because KFK’s property was zoned in a mixed-use corridor district

and the Jefferson Parish Code of Ordinances, Ch. 40, § 40-448(c), prohibited

billboards on such properties.

Marco also filed a prior lawsuit against Pelican, KFK, and the DOTD in the

19th Judicial District Court for the Parish of East Baton Rouge in 2018. Marco

explains in its petition that this prior litigation arose after the DOTD denied its

application for an outdoor advertising permit to install an electronic billboard on

property located at 5 Westbank Expressway in Gretna, Louisiana, which is

adjacent to KFK’s property. According to Marco, on May 14, 2018, the DOTD

issued a final decision denying its permit application because the location of

20-CA-204 1 Marco’s proposed billboard would violate the 500-foot spacing requirement

imposed by 70 LAC Pt III, § 134, as it would be located within 500 feet of the

proposed billboard authorized by the permit issued to KFK and Pelican.

Marco alleges that in June 2018, it filed the lawsuit against the DOTD, KFK,

and Pelican in the 19th Judicial District Court for East Baton Rouge Parish, Case

No. C-670057 (“19th JDC lawsuit”). Marco explains that it requested the following

relief from the trial court in the 19th JDC lawsuit: 1) issue a writ of mandamus

directing the DOTD to void the permit issued to KFK and Pelican and issue the

requested permit to Marco; and alternatively, 2) pursuant to La. R.S. 49:964,

review the DOTD’s decision to deny Marco’s permit application, and alternatively;

3) enter a declaratory judgment that a) the DOTD unlawfully issued the permit to

KFK and Pelican and should be voided; b) the DOTD improperly denied Marco’s

permit application, and c) that Marco is entitled to a permit to construct a billboard.

According to Marco, the 19th JDC trial court dismissed its requests for a writ

of mandamus and for judicial review. Marco further alleges in its petition that on

August 19, 2019, the trial court granted summary judgment in its favor on its

request for declaratory judgment and determined that the DOTD improperly

renewed KFK and Pelican’s billboard permit because it violated Jefferson Parish

zoning ordinances.1 The DOTD and, separately, KFK and Pelican, suspensively

appealed the 19th JDC trial court’s judgment to the Louisiana First Circuit Court of

Appeals. According to the September 24, 2019 order attached to Marco’s petition

in the instant litigation, the trial court in the 19th JDC lawsuit, granted their

suspensive appeals. Marco also appealed two prior interlocutory rulings

dismissing its first two claims for mandamus and judicial review. The parties

1 La. R.S. 48:461.4(3)(a) provides that signs shall conform with “all applicable building codes and ordinances.” The trial court in the 19th JDC lawsuit interpreted this language, along with applicable administrative rules and regulations established by the DOTD, to require the applicant to establish that the proposed permit complied with local zoning ordinances in order for the DOTD to issue a permit.

20-CA-204 2 represent that these appeals are still pending before the First Circuit Court of

Appeals.

After the conclusion of the proceedings in the 19th JCD lawsuit, Marco filed

the instant litigation against KFK and Pelican on October 24, 2019, alleging the

LUTPA violations explained more fully above. Marco explains in its petition that

during discovery conducted in the 19th JDC lawsuit, KFK and Pelican produced

emails sent between them wherein Pelican told KFK they needed to renew their

permit to prohibit their neighbor from building a billboard near their property line.

In response, KFK informed Pelican that it could not install a billboard because its

lender would not approve financing. Pelican then replied that renewing the permit

“just reserves our location”, and stops the competition on the property next door

from blocking them with a new permit and billboard. Marco alleges that with each

renewal of their permit, defendants misrepresented their intent to construct a

billboard to the DOTD and engaged in unfair trade practices to prohibit Marco

from obtaining a permit.

In response to Marco’s petition filed in the instant litigation, KFK and

Pelican filed an exception of lis pendens, an exception of no cause of action, and a

request for attorney’s fees on December 4, 2019. In their exception of lis pendens,

which is the subject of this appeal, defendants argued that Marco’s lawsuit was

subject to dismissal due to the previously filed 19th JDC lawsuit currently pending

on appeal in the Louisiana First Circuit Court of Appeals. Defendants contend the

lawsuits arise out of the same transactions or occurrences that is the issuance and

renewal of defendants’ billboard permit. They further argued that the two suits are

both still pending as the first suit is still on appeal and both suits involve the same

parties in the same capacities.

In opposition, Marco did not dispute that two lawsuits were pending

between the parties. However, it argued that they did not arise of the same

20-CA-204 3 transaction or occurrence because the 19th JDC lawsuit only involved claims

directed against the DOTD due to its failure to follow its own rules and regulations

in issuing the permit to defendants and denying Marco’s application. In contrast, it

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