Marche Meeks v. Buffalo Wild Wings, Inc., Blazin Wings, Inc., Yelp, Inc., Nowait, Inc., and Wingmen V, LLC

District Court, C.D. California·Decided March 28, 2018·No. 2:18-cv-02673·Unknown

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 6 MARCHE MEEKS, CASE NO. 17-cv-07129-YGR

7 Plaintiff, ORDER GRANTING YELP’S MOTION TO 8 vs. DISMISS; GRANTING WINGMEN’S VENUE TRANSFER MOTION 9 BUFFALO WILD WINGS, INC., ET AL., Re: Dkt. Nos. 21, 22, 23, 24 10 Defendants.

11 12 Plaintiff Marche Meeks brings this putative class action against defendants Buffalo Wild 13 Wings, Inc. (“BWW”), Blazin Wings, Inc. (“Blazin”), Yelp, Inc. (“Yelp”), Nowait, Inc. 14 (“Nowait”), and Wingmen V, LLC (“Wingmen”) (collectively, “defendants”), alleging (1) 15 negligent and (2) knowing and/or willful violations of the Telephone Consumer Protection Act 16 (“TCPA”), 47 U.S.C. § 227. (Dkt. No. 1-2 (“Complaint”).) Currently before the Court are three 17 Rule 12(b)(6) motions filed by defendants, each of which seeks to dismiss both causes of action 18 alleged in the complaint,1 and Wingmen’s motion to transfer venue pursuant to 28 U.S.C. section 19 1404(a) (Dkt. No. 22 (“Venue Transfer Motion”)). 20 Having carefully considered the papers submitted, the pleadings in this action, the oral 21 arguments held on February 27, 2018, and for the reasons set forth below, the Court ORDERS as 22 follows: The Court GRANTS WITH PREJUDICE Yelp’s motion to dismiss. Accordingly, for the 23

24 1 Specifically, the motions before the Court are Yelp’s motion to dismiss (Dkt. No. 21 (“Yelp’s MTD”)); BWW’s and Blazin’s motion to dismiss (Dkt. No. 23 (“BWW’s & Blazin’s 25 MTD”)); and Wingmen’s motion to dismiss (Dkt. No. 24 (“Wingmen’s MTD”)). Yelp moves on behalf of itself and as successor-in-interest to Nowait. Thus, this Order primarily refers to Yelp 26 and Nowait collectively as “Yelp.” Plaintiff alleges, and defendants do not dispute, that Blazin is a wholly-owned subsidiary 27 of BWW and owner of the Buffalo Wild Wings restaurant located in Sherman Oaks, California, 1 reasons stated on the record and in light of plaintiff’s concession at oral argument, the Court 2 GRANTS Wingmen’s motion to transfer venue. The Court thus DECLINES to rule on (i) BWW’s 3 and Blazin’s motion to dismiss, and (ii) Wingmen’s motion to dismiss so that a properly venued 4 court may hear and decide those motions. 5 I. SUMMARY OF ALLEGATIONS 6 Plaintiff alleges that he visited two Buffalo Wild Wings restaurants, one located in 7 Sherman Oaks, California in or around July 2017, and the other located in Chino Hills, California 8 on September 4, 2017. (Complaint ¶¶ 13, 20.) On both occasions, no tables were immediately 9 available, and plaintiff provided his cellular phone number to the hostess upon arrival so that the 10 hostess could notify him when his table was ready. (Id.) Shortly thereafter, plaintiff received a 11 text message providing a link so that he could check his place in line. (Id. ¶¶ 14, 20.) 12 Subsequently, on both occasions, plaintiff received another text message notifying him that his 13 table was ready. (Id. ¶¶ 19, 26.)2 Though similar, the initiating text messages sent to plaintiff in 14 July and September were not identical. 15 The July 2017 text message read substantially as follows: “BWW: Check your place in 16 line: http://n0wa.it/a~R26Ph[.] While you wait download our Blazin Rewards app for points and 17 free wings! Reply STOP to end msgs[.]” (Id. ¶ 14 (alterations in original).) Plaintiff alleges, 18 upon information and belief, that Buffalo Wild Wings customers using the Blazin Rewards app 19 receive points for purchases made at Buffalo Wild Wings restaurants, which can be redeemed for 20 food. (Id. ¶ 15.) The Blazin Rewards app also offers coupons and discounts to customers dining 21 at Buffalo Wild Wings restaurants. (Id.) 22 Upon information and belief, plaintiff alleges that the hyperlink in the text message 23 directed to a website maintained by defendant Nowait, which advertises Nowait’s app. The 24 advertisement read, “To view your place in line download the app. . . . With the Nowait app, you 25 can get in line at this very restaurant (and thousands of others) from home, never needing to wait 26

27 2 Plaintiff does not allege that the second text message informing him that his table was 1 around in the lobby for dinner again!” (Id. ¶ 16 (alterations in original).) 2 The September 4, 2017 text message read substantially as follows: “BWW: Check your 3 place in line: https://yelp.to/qTKq/ZzS6f9OK9F[.] We will text you when your table is ready.” 4 (Id. ¶ 20 (alterations in original).) Plaintiff alleges that the hyperlink directs to a website 5 “imploring” customers to “Download the Yelp App” and advertising that “Buffalo Wild Wings is 6 one of the 1000s of restaurants that use Yelp to manage their waitlists. . . . [W]ith Yelp on your 7 phone, you can save time and join the waitlist online via app, rather than standing in line or calling 8 the restaurant.” (Id. ¶ 21 (alterations in original).) 9 Plaintiff alleges that the Yelp app advertises itself as a restaurant and business directory. 10 The Yelp app advertisement allegedly states in part: “Yelp has over 100 million reviews of 11 businesses worldwide and is available for iPhone, iPad, and Apple Watch. Whether you’re 12 looking for a pizzeria that just opened or a coffee shop nearby, Yelp is your local guide to finding 13 the perfect place to eat, shop, relax and play. . . . Make reservations, pick up food and order for 14 delivery, all from your phone.” (Id. ¶ 22 (alterations in original).)3 15 Plaintiff seeks to represent two classes defined as follows: 16 Yelp/Nowait Class: All persons within the United States who, within the four years prior to the filing of this Complaint and continuing to the present, received a 17 text message from Defendants, or any of them, sent by means of an automatic telephone dialing system to their cellular telephones containing a hyperlink that 18 directs to a website prompting them to download the Yelp or Nowait apps. 19 BWW Class: All persons within the United States who, within the four years prior 20 to the filing of this Complaint and continuing to the present, received a text message from Defendants, or any of them, sent by means of an automatic telephone 21 dialing system to their cellular telephones prompting them to download the BWW Blazin’ Rewards app. 22 23 (Complaint ¶ 40.) The complaint asserts two causes of action under the TCPA against all 24 defendants: one for negligent violations of the TCPA, and one for knowing and/or willful 25 violations of the TCPA. (Id. ¶¶ 56–62.) Plaintiff seeks statutory damages for each alleged 26

27 3 According to plaintiff, Yelp partnered with Nowait in 2016 and acquired Nowait in 1 negligent and knowing/willful violation, as well as injunctive relief prohibiting future conduct, 2 punitive damages, and interest. (Id. at pp. 11–12.) 3 II. LEGAL FRAMEWORK 4 A. Legal Standard on Motion to Dismiss 5 Dismissal is appropriate under Federal Rule of Civil Procedure 12(b)(6) when a plaintiff’s 6 allegations fail “to state a claim upon which relief can be granted.” To survive a motion to 7 dismiss, a plaintiff must plead “enough facts to state a claim to relief that is plausible on its face.” 8 Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570 (2007). Plausibility does not equate to 9 probability, but it requires “more than a sheer possibility that a defendant has acted unlawfully.” 10 Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009).

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Marche Meeks v. Buffalo Wild Wings, Inc., Blazin Wings, Inc., Yelp, Inc., Nowait, Inc., and Wingmen V, LLC, (C.D. Cal. 2018).

Marche Meeks v. Buffalo Wild Wings, Inc., Blazin Wings, Inc., Yelp, Inc., Nowait, Inc., and Wingmen V, LLC (Marche Meeks v. Buffalo Wild Wings, Inc., Blazin Wings, Inc., Yelp, Inc., Nowait, Inc., and Wingmen V, LLC) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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