Marascalco v. International Computerized Orthokeratology Society, Inc.

181 F.R.D. 331, 1998 U.S. Dist. LEXIS 13963, 1998 WL 564311
CourtDistrict Court, N.D. Mississippi
DecidedSeptember 2, 1998
DocketNo. 3:96CV163-S-A
StatusPublished
Cited by6 cases

This text of 181 F.R.D. 331 (Marascalco v. International Computerized Orthokeratology Society, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Mississippi primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Marascalco v. International Computerized Orthokeratology Society, Inc., 181 F.R.D. 331, 1998 U.S. Dist. LEXIS 13963, 1998 WL 564311 (N.D. Miss. 1998).

Opinion

OPINION

SENTER, Senior District Judge.

Presently before this court is the plaintiffs’ motion for class certification pursuant to Federal Rule of Civil Procedure 23. The named plaintiffs include practicing optometrists from the states of Mississippi, Kentucky, Montana, California, Colorado, Arizona, Missouri, New Mexico, Florida, Georgia, and Illinois who bring claims for breach of contract, breach of warranty, fraud, and violations of the Racketeer Influenced and Corrupt Organizations Act (“RICO”) and who seek damages ranging [333]*333from $21,000 to $5,732,750.00 individually.1 Of the thirteen named defendants, only three, International Computerized Orthok-eratology Society, Inc. (hereinafter “ICOKS”), J. Mason Hurt, and Alcon Laboratories, Inc., have sought to oppose the motion for class certification.2

FACTS

In 1994, Dr. J. Mason Hurt, a Memphis optometrist, began to market a procedure known as Precise Corneal Molding or PCM which would allegedly allow myopia patients the benefit of corrected vision without the use of glasses or contacts. PCM involves non-surgieal reshaping of the cornea through the use of molds and is based on ortho-keratology, a process developed in 1962 which uses rigid gas permeable lenses for corrective eye care.3 Vital to the PCM procedure is the corneal topographer, a computerized machine which measures the curvature of the cornea.4 Although not vital to PCM, another piece of equipment, the Re-SeeVit, manufactured by Veatch Opthalmics, was recommended to further enhance Dr. Hurt’s process.

The first efforts to promote PCM centered on seminars in Houston, Texas. The sponsor of the Houston seminars is unclear to the court. The plaintiffs allege Alcon Laborato-ríes as the sponsoring entity while Dr. Hurt maintains that the International Computerized Kerato-Reformation Society (“ICKRS”), not a party to this action, was the sponsoring entity for the Houston seminars. According to Dr. Hurt, he founded ICKRS with Dr. Sami El Hage from Houston, Texas, another unnamed party whose role remains a mystery. What is clear is that optometrists were invited to attend seminars in Houston, Texas where, after submitting a $2,000.00 attendance fee, the potential customers were informed of the benefits of the procedure and instructed as to the requirements necessary to incorporate PCM into their practices.5 That Dr. Hurt and Dr. El Hage spoke at the seminars is not disputed by the defendants. Defendant Sam Cooper, a marketing consultant, conducted presentations on the marketing of the procedure. Also in attendance at the seminars were representatives of Alcon Laboratories, manufacturer of the topographer, representatives of Metro Optics, manufacturer of the molds, and representatives of Veatch Opthalmics, manufacturer of the Re-SeeVit.6 Seminars were also held in Memphis.7

According to the plaintiffs, Dr. Hurt “promised to teach the attendees the [PCM] procedure provided that the optometrists (1) joined the International Ortho-Keratology [334]*334Society (ICOKS),8 and paid an attendant membership fee,9 (2) paid a fee of $5,000.00, plus $350.00 per referred patient, to defendants CKR Media Fund, Inc. and/or PCM Media Fund, Inc. for marketing services, and (3) leased or purchased an Alcon EH-290 Corneal Topographer for over $21,000.00.” According to the plaintiffs, Hurt told the optometrists that the only way they could purchase the molds10 for treatment of patients was by joining ICOKS.11 Therefore, the only way to perform PCM would be to join the society and comply with its membership terms. Furthermore, Dr: Hurt allegedly represented that a lower price had been arranged for the Alcon topographer for members of ICOKS.12

ALLEGED LIABILITY

In addition to the foregoing, the plaintiffs allege that Dr. Hurt was an agent of Alcon and that representations were made by Alcon through its employees and agents that the topographer was (1) reasonably suited for its designated use, (2) that Alcon would provide free parts, service and upgrades for the instrument, (3) that the plaintiffs would be able to lease the topographers for a special low price and (4) that the topographer would be compatible with the ReSeeVit. The plaintiffs complain that they have not received the free parts, service and upgrades as promised; that the topographer has not performed at the represented level; and that the topographer is not compatible with the ReSeeVit. The plaintiffs bring claims against Alcon for breach of both express and implied warranties.-

Additionally, the plaintiffs allege that through the required marketing agreement, Dr. Hurt and Cooper promised to provide ICOKS members with 5,000 patients for the PCM procedure through extensive media marketing promotions, including a $250,-000.00 national advertising campaign, a personalized “infomercial,” and the expenditure of $50,000.00 in local media promotions. According to the plaintiffs, the defendants failed to provide the marketing services as promised and, therefore, breached the marketing agreement.

The plaintiffs allege that Alcon, Hurt, and others engaged in a conspiracy to defraud the plaintiffs by inducing them to enter the marketing and topographer lease agreements through misrepresentations.13 In support of the conspiracy claim, the plaintiffs assert that Alcon paid Dr. Hurt and/or ICOKS undisclosed “commissions” for each of the leases secured through Dr. Hurt’s program. The plaintiffs further allege that Alcon, through its name and reputation, induced the plaintiffs into joining ICOKS. Finally, the plaintiffs allege violation of RICO by stating that the defendants devised a scheme to defraud through the use of the mail/wires by inducing the plaintiffs to join ICOKS, pay CKR (PCM) Media Fund for marketing services never delivered, and to purchase or lease the topographers.

The named plaintiffs as class representatives seek certification pursuant to Federal Rule of Civil Procedure 23 with defined classes as follows:

(1) All optometrists who were fraudulently, or through intentional or negligent misrepresentation, induced to join ICOKS and/or enter into the CKR (PCM) Marketing Agreement who' did not receive the media [335]*335services or 5,000 buyers of the PCM procedure as promised.

(2) AH optometrists who were fraudulently, or through intentional or negligent misrepresentation, induced to enter into the topographer lease or purchase agreements with either CKR Financial Services, another company or Alcon, who have not received the benefit of their bargain.

(3) A11 persons who suffered damages from breach of warranty by CKR Financial Services, Alcon or another company for the topographer.

(4) A11 optometrists damaged by Aleon’s faflure to provide free parts, service and upgrades.

(5) AH optometrists who suffered damages under RICO from the defendants.

The plaintiffs intend that these classes should be confined to only those optometrists who attended one or more of the ICKRS/ CKR or ICOKS seminars and were members ofICOKS.

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Bluebook (online)
181 F.R.D. 331, 1998 U.S. Dist. LEXIS 13963, 1998 WL 564311, Counsel Stack Legal Research, https://law.counselstack.com/opinion/marascalco-v-international-computerized-orthokeratology-society-inc-msnd-1998.