Mann v. Spark Public Relations, LLC CA1/1

CourtCalifornia Court of Appeal
DecidedApril 15, 2021
DocketA155257
StatusUnpublished

This text of Mann v. Spark Public Relations, LLC CA1/1 (Mann v. Spark Public Relations, LLC CA1/1) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mann v. Spark Public Relations, LLC CA1/1, (Cal. Ct. App. 2021).

Opinion

Filed 4/15/21 Mann v. Spark Public Relations, LLC CA1/1 NOT TO BE PUBLISHED IN OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FIRST APPELLATE DISTRICT

DIVISION ONE

AARON MANN, Plaintiff, Cross-defendant and Appellant, A155257

v. (San Francisco City & County SPARK PUBLIC RELATIONS, LLC et Super. Ct. No. CGC-16-552836) al., Defendants, Cross-complainants and Respondents.

Defendant Spark Public Relations, LLC (Spark) acquired plaintiff Aaron Mann’s company, SocialArc, Inc. (SocialArc) and entered into an employment agreement with Mann. During the acquisition process, SocialArc executed a loan agreement with Spark, for which Mann signed a personal guaranty. Spark subsequently concluded Mann failed to meet certain performance metrics and terminated his employment. In response, Mann sued Spark and its chief executive officer, defendant Alan Soucy, alleging various claims related to his employment agreement. Spark and Soucy filed a cross-complaint against Mann, alleging breach of the personal guaranty and fraud. Following trial, the jury returned a verdict in Spark’s and Soucy’s favor on all of Mann’s claims apart from nonpayment of wages. As to the cross- complaint, the jury found in Spark’s favor for the breach of personal guaranty. On appeal, Mann contends insufficient evidence supports the jury verdict as to his claims for breach of contract and breach of the covenant of good faith and fair dealing. He further contends the trial court erred in denying his motion for nonsuit as to Spark and Soucy’s cross-claim for breach of personal guaranty. We disagree and affirm the judgment. I. BACKGROUND Mann operated a social media company called SocialArc, which provided brand strategy and certain analytics software it had developed. Soucy is the chief executive officer of Spark, a public relations firm. Soucy and Mann agreed Spark would acquire certain assets of SocialArc. To that end, they signed a letter of intent contemplating Spark would purchase SocialArc’s assets, “including intellectual property related to its services, databases, customer relationships, and equipment.” The letter of intent also anticipated an employment agreement with Mann. He would operate a new “Digital Services Operating division” at Spark and receive a bonus tied to the specific financial performance of the division. The letter did not state a target acquisition date, and noted, “Each party shall be responsible for its own legal, accounting and other fees and expenses related to the transactions contemplated by this Letter of Intent.” Mann, however, believed he and Soucy agreed to a 30-day timeline for completing the acquisition. Spark and SocialArc also began working together pursuant to a services agreement. Pursuant to that agreement, SocialArc performed Internet and social media marketing services for Spark clients. SocialArc also began performing internal work for Spark, such as updating its website

2 and automating its statement of work drafting and approval process. Mann believed Spark would pay SocialArc for its work under the services agreement. The acquisition did not close within the 30-day period anticipated by Mann. As a result, SocialArc required additional funds to maintain its operations until the acquisition closed. Spark thus provided a cash advance of $50,000 to SocialArc pursuant to a master promissory note. Shortly thereafter, Spark advanced another $40,000 to SocialArc under the note. A few weeks later, Spark provided a final advance of $35,000 under the note. In connection with the final advance and at Spark’s request, Mann executed a personal guaranty of the note. Spark e-mailed Mann monthly invoices for the amounts due. In connection with the acquisition, the parties executed various documents including an asset purchase agreement and an employment agreement. The asset purchase agreement referenced the outstanding balance on the note and stated both the note and guaranty “remain outstanding and all amounts due under the Note shall be repaid . . . in accordance with the terms of the Note and the Personal Guaranty.” Pursuant to the employment agreement, Mann would serve as managing director of Spark’s digital services division (SDS). Mann’s bonus structure was tied to certain profitability targets. For the remainder of his first year, Mann was entitled to a bonus if SDS’s operating profit exceeded 20 percent. For subsequent years, Mann was entitled to a bonus if the adjusted revenue growth exceeded 20 percent from the prior year and its operating profit exceeded 20 percent. Conversely, Mann could be terminated for, among other reasons, “failure to achieve the Minimum Threshold Performance,” defined as (1) “SDS Adjusted revenue growth of less than ten

3 percent” from the prior year, and (2) “current year SDS operating profit is less than fifteen percent.” The employment agreement defined “Adjusted revenue growth” as “billable work generated by SDS staff and paid by clients (less any subsequent refunds or credits),” along with shared services credit.1 Approximately a year and a half after Spark acquired SocialArc, Soucy informed Mann that SDS would become part of another Spark department and proposed changing Mann’s position to chief digital officer. This new position would have no management authority. Mann asserted the change in position would constitute an involuntary termination and entitle him to benefits. Soucy disagreed, noting Mann had not met his performance goals. Soucy and Mann were unable to reach an agreement regarding Mann’s ongoing employment, and Spark ultimately terminated Mann for cause for failing to meet the minimum threshold performance metrics. Mann filed suit against Spark and Soucy for 13 causes of action related to the services agreement and employment agreement. By trial, the complaint alleged seven causes of action for declaratory relief, negligent misrepresentation, concealment (as to the services agreement), breach of contract, breach of the covenant of good faith and fair dealing, concealment (as to the employment agreement), and nonpayment of wages and waiting time penalties. Spark and Soucy subsequently filed a cross-complaint against Mann, alleging breach of personal guaranty and fraud.2

1SDS received “Shared Services Credit” for internal work it performed for Spark as part of its revenue and profit calculation. 2Spark and Soucy also asserted a claim for breach of promissory note, but the trial court granted summary adjudication as to that claim.

4 At trial, the parties provided conflicting evidence regarding Mann’s tenure at Spark. Mann asserted Spark refused to provide SDS with the full allotment of shared services credit for its work. Instead, Spark provided SDS with a flat $10,000 per month credit. Mann also offered evidence that Spark raised SDS’s revenue target by $250,000, applied a $238,000 “pro bono” deduction to the amounts billed by SDS in the first half of 2015, applied more total pro bono write-offs to SDS than any other department, instituted a policy that under recorded internal work, allocated credit to other departments for SDS work, failed to support a large project proposal, and created a new department that competed with SDS and reduced its shared services credit. Mann stated he believed SDS’s performance “suck[ed]” because the profit and loss (P&L) statements and monthly management reports upon which his assessment was based did not accurately reflect the true amount of work SDS performed. Spark presented a different perspective on Mann’s employment.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Waller v. Truck Insurance Exchange, Inc.
900 P.2d 619 (California Supreme Court, 1995)
Carrasco v. Greco Canning Co.
137 P.2d 463 (California Court of Appeal, 1943)
Bloom v. Bender
313 P.2d 568 (California Supreme Court, 1957)
California First Bank v. Braden
216 Cal. App. 3d 672 (California Court of Appeal, 1989)
Root v. American Equity Specialty Insurance
30 Cal. Rptr. 3d 631 (California Court of Appeal, 2005)
Piedra v. Dugan
21 Cal. Rptr. 3d 36 (California Court of Appeal, 2004)
A.M. v. Albertsons, LLC
178 Cal. App. 4th 455 (California Court of Appeal, 2009)
Shapiro v. Prudential Property & Casualty Co.
52 Cal. App. 4th 722 (California Court of Appeal, 1997)
People v. Rivera
135 Cal. Rptr. 2d 682 (California Court of Appeal, 2003)
Racine & Laramie, Ltd. v. Department of Parks & Recreation
11 Cal. App. 4th 1026 (California Court of Appeal, 1992)
Pasadena Live, LLC v. City of Pasadena
8 Cal. Rptr. 3d 233 (California Court of Appeal, 2004)
Santisas v. Goodin
951 P.2d 399 (California Court of Appeal, 1998)
Hamilton v. Greenwich Investors XXVI, LLC
195 Cal. App. 4th 1602 (California Court of Appeal, 2011)
Gray1 CPB, LLC v. Kolokotronis
202 Cal. App. 4th 480 (California Court of Appeal, 2011)
Schwan v. Permann
239 Cal. Rptr. 3d 427 (California Court of Appeals, 5th District, 2018)

Cite This Page — Counsel Stack

Bluebook (online)
Mann v. Spark Public Relations, LLC CA1/1, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mann-v-spark-public-relations-llc-ca11-calctapp-2021.