Maldonado v. Nutri/System, Inc.

776 F. Supp. 278, 1991 WL 219608
CourtDistrict Court, E.D. Virginia
DecidedOctober 24, 1991
DocketCiv. A. 91-0264-A, 91-0789-A
StatusPublished
Cited by6 cases

This text of 776 F. Supp. 278 (Maldonado v. Nutri/System, Inc.) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Maldonado v. Nutri/System, Inc., 776 F. Supp. 278, 1991 WL 219608 (E.D. Va. 1991).

Opinion

CACHERIS, District Judge.

MEMORANDUM OPINION

This matter is before the court on Defendant Nutri/System, Inc.’s (“Nutri/Sys-tem”) Motions to Dismiss counts in Plaintiffs’ Complaints alleging a violation of the Virginia false advertising statutory scheme of Virginia Code sections 18.2-216 1 and 59.1-68.3 2 , as amended. For reasons set forth below, the Motions to Dismiss are denied.

*280 I

Background

In these diversity cases, Plaintiffs Maria Maldonado and Stephen Waters claim that the Nutri/System Weight Loss Program and the food provided as part of that program caused gallbladder disease and the eventual surgical removal of their gallbladders.

The Nutri/System diet method is composed of weight loss counseling, medical assistance and special food supplied by Nu-tri/System. Plaintiff Maldonado claims that she ate only Nutri/System food during her participation in that diet program from January 1, 1989 until March 1989. Plaintiff Waters similarly claims that he ate only Nutri/System food as part of his participation in the diet program from April 11, 1989 until August 1989.

Plaintiff Maldonado’s Complaint is currently composed of six claims: negligent failure to warn (Count I), breach of implied warranty (Count III), breach of express warranty (Count IV), negligence (Count V), willful negligence (Count VI), and false advertising (Virginia Code § 18.2-216) (Count VII). Plaintiff Maldonado voluntarily dismissed a count claiming strict liability failure to warn (Count II), thereby mooting Defendant’s motion to dismiss that count. Maldonado claims that her damages include medical expenses, lost earnings, cosmetic disfigurement, continuing physical pain, and emotional pain and suffering. Although it is not specifically stated, Maldonado’s Complaint can also be construed to request damages for the payments that she made to Nutri/System. Plaintiff Maldonado seeks $350,000 in compensatory damages, $1,000,000 in punitive damages, and attorneys’ fees.

Plaintiff Waters’ Complaint alleges negligent failure to warn (Count I); breach of implied warranty (Count II), breach of express warranty (Count III), negligence (Count IV), gross negligence (Count V), and false advertising (Virginia Code § 18.2-216) (Count VI). Waters seeks $350,000 in compensatory damages, $1,000,000 in punitive damages, and attorneys’ fees. In addition, Mary Judith and Charles Waters, Plaintiff’s parents added as Plaintiffs in this action on October 11, 1991, seek $100,000 in compensatory damages.

On June 14, 1991, this court held a hearing on Defendant’s Motion to Dismiss Counts III, IV, VI, and VII of Plaintiff Maldonado’s Complaint for failure to state a claim upon which relief can be granted, pursuant to Federal Rule of Civil Procedure 12(b)(6). The court declined to dismiss Counts III, IV, and VI on the ground that the court could not say, based solely on the face of the Complaint, that the Plaintiff “would be entitled to no relief under any state of facts which could be proved in support of [her] claim.” Adams v. Bain, 697 F.2d 1213, 1216 (4th Cir.1982) (quoting Johnson v. Mueller, 415 F.2d 354, 355 (4th Cir.1969)).

II

The Motion to Dismiss the False Advertising Count

Count VII of the Complaint asserts that the Defendant’s advertisements regarding its diet system were false, in that they touted the Nutri/System diet as a safe way to lose weight when, in fact, it was not safe. This claim is based upon two provisions of the Code of Virginia: section 18.2-216 and section 59.1-68.3. Section 18.2-216 makes false advertising a class 1 misdemeanor, and section 59.1-68.3 creates a private cause of action for one who “suffers loss as the result of” a violation of, inter alia, 18.2-216.

The Defendant alleges that Plaintiffs’ claims are barred under the false advertising counts because first, a private cause of action may only be maintained after a successful criminal prosecution. In a Memorandum Opinion dated July 1, 1991, this court rejected that argument and held that section 59.1-68.3 does not require a prior conviction as a necessary precursor to a private cause of action.

Second, Defendant argues that sections 18.2-216 and 59.1-68.3 contemplate recovery only for economic harms, not for personal injuries. Economic losses were dis *281 tinguished from personal and property injuries in Sensenbrenner v. Rust, Orling & Neale, 236 Va. 419, 425, 374 S.E.2d 55, 57-58 (1988).

Defendant argues that section 18.2-216 is contained in Article 8 of Chapter 6 of Title 18.2 of the Code of Virginia and that the Code provisions in Article 8 appear to be generally aimed at conduct that would create economic harms. Moreover, the pertinent language of section 59.1-68.3 does not provide a mechanism for using that section to recover for personal injuries. Rather, it is aimed at recovery for a “loss as the result of” a violation of inter alia, section 18.2-216. Defendant suggests that the use of the word “loss” was meant to refer solely to “economic loss” because the term “damage” is more commonly associated with personal and property injuries.

Relying on the common meaning of the word “loss,” Plaintiff contends that the term “loss” in the code section is unambiguous and that a financial setback caused by medical injuries is still a loss to the victim within the meaning of the provision.

There are no Virginia cases on this issue, nor any persuasive precedents applying the Virginia statutes at issue, nor any cases from other jurisdictions addressing this issue in the context of a similar statutory scheme. The only Virginia case to comment on the private cause of action created by sections 18.2-216 and 59.1-68.3 is Henry v. R.K. Chevrolet, Inc., 219 Va. 1011, 254 S.E.2d 66 (1979). Henry merely held that only written, and not oral, advertisements were actionable under these code sections. 219 Va. at 1013-14, 254 S.E.2d at 68. In addition to Henry, there are two published cases that are not binding precedents in Virginia which cite these code sections. Neither of these cases provides any guidance. See Koontz v. Jaffarian, 617 F.Supp. 1108, 1115 n. 10 (E.D.Va.1985), aff'd, 787 F.2d 906 (4th Cir.1986); Rein v. Koons Ford, Inc., 318 Md. 130, 567 A.2d 101 (1989).

Plaintiff has cited one case in which a similar deceptive advertising statute was employed successfully in the personal injury context. In Kociemba v. G.D. Searle & Co., 707 F.Supp. 1517, 1526-27 (D.Minn.

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Bluebook (online)
776 F. Supp. 278, 1991 WL 219608, Counsel Stack Legal Research, https://law.counselstack.com/opinion/maldonado-v-nutrisystem-inc-vaed-1991.