Magee v. Varsity Brands Holding Co Inc

CourtDistrict Court, N.D. Texas
DecidedAugust 8, 2025
Docket3:24-cv-00833
StatusUnknown

This text of Magee v. Varsity Brands Holding Co Inc (Magee v. Varsity Brands Holding Co Inc) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Magee v. Varsity Brands Holding Co Inc, (N.D. Tex. 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF TEXAS DALLAS DIVISION

STEVEN MAGEE, § PLAINTIFF, § § V. § CASE NO. 3:24-CV-833-E-BK § VARSITY BRANDS HOLDING CO., § INC. ET AL., § DEFENDANTS. § FINDINGS, CONCLUSIONS AND RECOMMENDATION OF THE UNITED STATES MAGISTRATE JUDGE Pursuant to 28 U.S.C. § 636(b) and Special Order 3, this case was referred to the undersigned United States magistrate judge for pretrial management, including the issuance of findings and a recommended disposition when appropriate. Before the Court is Varsity Brand Holding Co. LLC, Adam Blumenfeld, and Jerry Garcia’s Motion to Dismiss Plaintiff’s Amended Complaint with Prejudice, Doc. 42. As detailed here, the motion should be GRANTED. I. BACKGROUND

This lawsuit is the third in a trilogy of actions Plaintiff has filed alleging trademark infringement of “Hooplife” apparel. Doc. 42 at 8-12. Here, Plaintiff Steven Magee, proceeding pro se, alleges Defendants Varsity Brands Holding Co., Inc. (“Varsity”), Adam Blumenfeld (“Blumenfeld”), and Gerardo “Jerry” Garcia (“Garcia”) (collectively, “Defendants”) violated Plaintiff’s trademark on Hooplife apparel by selling products reflecting Hooplife’s brand name and image. Doc. 39. Plaintiff’s claims stem from a settlement agreement (the “Agreement”) negotiated and executed between Plaintiff and BSN Sports, LLC (“BSN”), in or about November 2022, to resolve a previous dispute. Doc. 39 at 129, 148; Doc. 42 at 8-9. Plaintiff alleges that despite entering into the Agreement, Varsity, doing business as BSN, continues to infringe upon Plaintiff’s trademark rights in Hooplife. Doc. 39 at 81, 112. Accordingly, Plaintiff seeks to hold Varsity liable through BSN by asserting claims for, inter alia, breach of contract (Counts I-V), fraudulent misrepresentation and fraudulent inducement (Counts VI-VII), trademark

infringement under federal and state law (Counts VIII-XII), and unfair competition (Count XIII). Doc. 39 at 146-176. Plaintiff also asserts claims against certain employees of Varsity for their purported roles in the continued infringement on Plaintiff’s trademark. Doc. 39 at 177-82. Against Blumenfeld, Varsity’s chief executive officer, Plaintiff claims fraudulent misrepresentation and fraudulent inducement (Count I), trademark infringement (Count II), contributory trademark infringement (Count III), and unfair competition (Count IV). Doc. 39 at 177-80. Against Garcia, Varsity and BSN’s Senior Vice President and Deputy General Counsel, Plaintiff brings a single claim of fraudulent inducement (Count I). Doc. 39 at 181-82. In sum, Plaintiff theorizes that Blumenfeld

and Garcia are liable for the various claims he asserts against them because of their involvement in procuring the Agreement. Doc. 39 at 177-82. Defendants now move to dismiss Plaintiff’s Amended Complaint, Doc. 39, for failure to state a claim. Doc. 42. Plaintiff timely filed his response, Doc. 43, and Defendants timely filed a reply. Doc. 44. Thus, the motion is ripe for determination. II. APPLICABLE LAW

A plaintiff fails to state a claim for relief under Rule 12(b)(6) when the complaint does not contain “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). In order to overcome a Rule 12(b)(6) motion, a plaintiff’s complaint should “contain either direct allegations on every material point necessary to sustain a recovery or contain allegations from which an inference fairly may be drawn that evidence on these material points will be introduced at trial.” Campbell v. City of San Antonio, 43 F.3d 973, 975 (5th Cir. 1995) (cleaned up). Moreover, the complaint should not simply contain conclusory allegations but must be pled with a certain level of factual specificity. Collins v. Morgan Stanley

Dean Witter, 224 F.3d 496, 498 (5th Cir. 2000). Put differently, a court must be able to reasonably infer “that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citing Twombly, 550 U.S. at 556). But “a formulaic recitation of the elements of a cause of action will not do . . . ,” and factual allegations must accompany legal conclusions. Id. (quoting Twombly, 550 U.S. at 555). When reviewing the complaint, “the court accepts all well-pleaded facts as true, viewing them in the light most favorable to the plaintiff.” In re Katrina Canal Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2007) (cleaned up). III. ANALYSIS

A. Plaintiff’s Breach of Contract Claims Against Varsity (Counts I-V) Fail Because Varsity Is Not a Party to the Agreement.

1. Plaintiff’s Allegations Do Not Support Piercing Varsity’s Corporate Veil Under an Alter Ego Theory.

Plaintiff asserts five claims of breach of contract against Varsity for BSN’s alleged continued infringement upon Plaintiff’s Hooplife trademark after the Agreement’s execution. Doc. 39 at 146-56. Instead of asserting his claims directly against BSN, however, Plaintiff identifies Varsity as the legally responsible party, asserting an alter ego theory to pierce Varsity’s corporate veil. See Doc. 39 at 147 (alleging that BSN is merely an extension of Varsity and is Varsity’s alter ego). “Under Texas law, a party generally must be a party to a contract before it can be held liable for a breach of the contract.” Ibe v. Jones, 836 F.3d 516, 524 (5th Cir. 2016) (cleaned up).1 But traditional principles of state law allow a contract to be enforced by or against nonparties through piercing the corporate veil or alter ego theory. Halliburton Energy Servs., Inc. v. Ironshore Specialty Ins., 921 F.3d 522, 531 (5th Cir. 2019). However, “courts do not

lightly or routinely pierce the corporate veil.” USHealth Grp., Inc. v. South, 636 F. App’x 194, 202 (5th Cir. 2015). “Under Texas law the alter ego doctrine allows the imposition of liability on a corporation for the acts of another corporation when the subject corporation is organized or operated as a mere tool or business conduit.” Gardemal v. Westin Hotel Co., 186 F.3d 588, 593 (5th Cir. 1999) (citation omitted). The doctrine applies “when there is such unity between the parent corporation and its subsidiary that the separateness of the two corporations has ceased and holding only the subsidiary corporation liable would result in injustice.” Id. (citation omitted); see USHealth Grp., Inc., 636 F. App’x at 201-02 (“Under the alter ego doctrine, a corporation

may be bound by an agreement entered into by its subsidiary . . . when their conduct demonstrates a virtual abandonment of separateness.”) (cleaned up). This theory of liability involves two considerations: (1) the relationship between the two entities, and (2) “whether the entities’ use of limited liability was illegitimate.” SSP Partners v. Gladstrong Invs. (USA) Corp.,

1 Although Plaintiff does not include Varsity’s state of incorporation in his amended complaint, the parties do not seem to dispute that Texas law applies to the determination of Plaintiff’s veil piercing theories. See Doc. 39 at 6 (stating that Varsity is headquartered in Texas); Doc. 42, passim (citing to Texas law); Proxi Healthcare Staffing LLC v. Curative Talent, LLC, No. 3:22- CV-2553-S, 2024 WL 779610, at *3 (N.D. Tex. Feb. 26, 2024) (Scholer, J.) (“[W]hether a corporation . . .

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Magee v. Varsity Brands Holding Co Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/magee-v-varsity-brands-holding-co-inc-txnd-2025.