Maeda v. Kennedy Endeavors, Inc.

District Court, D. Hawaii·Decided September 24, 2021·No. 1:18-cv-00459·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF HAWAII

MICHAEL MAEDA and RICK CIVIL NO. 18-00459 JAO-WRP SMITH, individually and on behalf of all others similarly ORDER (1) DENYING PLAINTIFFS’ situated, et al., RENEWED MOTION TO EXCLUDE TESTIMONY OF DEFENDANT’S Plaintiffs, EXPERT SARAH BUTLER; (2) DENYING AS MOOT PLAINTIFFS’ vs. RENEWED MOTION TO EXCLUDE

TESTIMONY OF DEFENDANT’S KENNEDY ENDEAVORS, INC., EXPERT ANDREW Y. LEMON; AND et al., (3) DENYING AS MOOT DEFENDANT’S

MOTION TO EXCLUDE PLAINTIFFS’ Defendants. EXPERT STEFAN BOEDEKER

ORDER (1) DENYING PLAINTIFFS’ RENEWED MOTION TO EXCLUDE TESTIMONY OF DEFENDANT’S EXPERT SARAH BUTLER; (2) DENYING AS MOOT PLAINTIFFS’ RENEWED MOTION TO EXCLUDE TESTIMONY OF DEFENDANT’S EXPERT ANDREW Y. LEMON; AND (3) DENYING AS MOOT DEFENDANT’S MOTION TO EXCLUDE PLAINTIFFS’ EXPERT STEFAN BOEDEKER

This action arises out of the sale and marketing of Defendant Kennedy Endeavors, Inc.’s (“Defendant”) Hawaiian Kettle Style Potato Chips in Original, Luau BBQ, and Sweet Maui Onion flavors (collectively, “Hawaiian Snacks”). Plaintiffs Michael Maeda (“Maeda”) and Rick Smith (“Smith”) (collectively, “Plaintiffs”) allege that they purchased certain varieties of these snacks due to false and deceptive labeling, packaging, and advertising, which misled them into believing that the snacks are made in Hawai‘i from local ingredients. Plaintiffs move to exclude the reports and testimony of defense experts Sarah Butler and Andrew Y. Lemon, and Defendant moves to exclude the report

and testimony of Plaintiffs’ expert Stefan Boedeker (“Boedeker”). At the hearing, Plaintiffs withdrew Boedeker as an expert with respect to individual damages.1 For the following reasons, the Court DENIES the motions. ECF Nos. 175, 176,

180. BACKGROUND Maeda and formerly named plaintiff Iliana Sanchez (“Sanchez”) commenced this action on October 12, 2018 in the Hawai‘i Circuit Court of the

First Circuit. Defendant Pinnacle Foods Inc.2 subsequently removed the action on November 23, 2018. On May 10, 2019, the Court issued an Order Granting in Part and Denying

in Part Defendant Pinnacle Foods Inc.’s Motion to Dismiss Plaintiffs’ Class Action Complaint, which (1) dismissed Sanchez’s claims for lack of personal jurisdiction; (2) dismissed with prejudice the “Made in Hawaii” claim; (3) dismissed with leave to amend the Hawai‘i Revised Statutes (“HRS”) Chapter 480, California consumer

1 Plaintiffs’ counsel represented that Boedeker would not be utilized to oppose summary judgment or at trial, if this case proceeds only as to Plaintiffs.

2 “Pinnacle Foods, Inc. merged into Peak Finance Holdings LLC, which distributed all assets to Kennedy Endeavors, Inc.” ECF No. 44 at 2. Maeda changed Defendant’s name to Kennedy Endeavors, Inc. in the corrected First Amended Class Action Complaint. ECF No. 47. protection, breach of warranty, and fraud/intentional misrepresentation claims; (4) denied the Motion to Dismiss as to the jurisdictional challenges to the unnamed

non-resident class members; and (5) denied the Motion to Dismiss as to the Hawai‘i false advertising, negligent misrepresentation, quasi-contract/unjust enrichment/restitution claims, and the request for injunctive relief. See Maeda v.

Pinnacle Foods Inc., 390 F. Supp. 3d 1231 (D. Haw. 2019) (“Maeda I”); see also ECF No. 32. The Court granted Plaintiffs until June 10, 2019 to file an amended pleading in conformance with the Order. See Maeda I, 390 F. Supp. 3d at 1262. Plaintiffs timely filed a first amended complaint, adding Smith and a

Hawai‘i Uniform Deceptive Trade Practices Act (“UDTPA”) claim. ECF No. 39. The Court struck that filing for violating the Order but allowed Plaintiffs to file another first amended complaint that conformed with the Order. ECF No. 46.

Maeda subsequently filed a corrected First Amended Class Action Complaint (“FAC”). ECF No. 47. Maeda then filed a Motion for Leave to File Second Amended Class Action Complaint. ECF No. 50. The Magistrate Judge granted the motion for good cause,

noting the lack of opposition. ECF No. 53. On July 17, 2019, Plaintiffs filed their Second Amended Class Action Complaint (“SAC”). ECF No. 54. Plaintiffs maintain that although the Hawaiian Snacks are manufactured in

Algona, Washington, Defendant markets them in such a manner as to mislead consumers into believing that they were manufactured in Hawai‘i. The SAC asserts the following claims: (1) violation of Hawaii’s Unfair Deceptive Acts or

Practices Statute (“UDAP”), HRS Chapter 480 (Count 1); (2) violation of Hawaii’s false advertising law, HRS § 708-871 (Count 2); (3) violation of UDTPA, HRS Chapter 481A (Count 3); (4) violation of California’s Consumers Legal Remedies

Act (“CLRA”), Cal. Civil Code § 1750 (Count 4); (5) violation of California’s unfair competition law (“UCL”), Cal. Bus. & Pros. Code § 17200 (Count 5); (6) violation of California’s false advertising law (“FAL”), Cal. Bus. & Pros. Code § 17500 (Count 6); (7) common law fraud/intentional misrepresentation (Count 7);

(8) negligent misrepresentation (Count 8); and (9) quasi-contract/unjust enrichment/restitution (Count 9). ECF No. 54. The three proposed classes identified by Plaintiffs are as follows:

Hawai‘i Class: All persons, who, within the relevant statute of limitations period, purchased any of the Hawaiian Snacks, in the State of Hawai‘i. California Class: All persons, who, within the relevant statute of limitations period, purchased any of the Hawaiian Snacks, in the State of California. California Consumer Subclass: All persons, who, within the relevant statute of limitations period, purchased any of the Hawaiian Snacks for personal, family, or household purposes, in the State of California.

Id. ¶ 54. The class periods span from October 12, 2012 to December 31, 2019. ECF No. 105 at 9 n.1. In their prayer for relief, Plaintiffs request: a declaration that Defendant’s conduct violates the law, injunctive and other equitable relief, restitution, damages,

punitive damages, treble damages, attorneys’ fees and costs, and pre- and post- judgment interest. ECF No. 54 at 64–65. On July 31, 2019, Defendant filed a Motion to Dismiss Plaintiffs’ Second

Amended Class Action Complaint Filed on July 17, 2019. ECF No. 55. On September 19, 2019, the Court granted in part and denied in part the motion. See Maeda v. Kennedy Endeavors, Inc., 407 F. Supp. 3d 953, 963 (D. Haw. 2019) (“Maeda II”); see also ECF No. 74. The Court dismissed the California consumer

protection claims (Counts 4 to 6) and dismissed with leave to amend the UDTPA claim (Count 3). The Court declined to dismiss the UDAP (Count 1), Hawai‘i false advertising (Count 2), fraud/intentional misrepresentation (Count 7),

negligent misrepresentation (Count 8), and quasi-contract/unjust enrichment (Count 9) claims, and denied Defendant’s standing challenge regarding unpurchased Hawaiian Snacks. Plaintiffs did not amend the SAC even though the Court permitted them to do so. Therefore, Plaintiffs’ UDAP, Hawai‘i false

advertising, fraud/intentional misrepresentation, negligent misrepresentation, and quasi-contract/unjust enrichment claims remain. On November 30, 2020, Plaintiffs filed a Motion for Class Certification.

ECF No. 96. On February 22, 2021, Defendant filed three motions — Motion to Strike Plaintiff Michael Maeda’s “Sham” Deposition Testimony; Motion to Exclude the

Testimony of Plaintiffs’ Expert J. Michael Dennis; and Motion to Exclude the Testimony of Plaintiffs’ Expert Stefan Boedeker. ECF Nos. 119–121. On April 2, 2021, Plaintiffs filed three motions — Motion to Exclude

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