Mack v. Edgewell Personal Care Company

CourtDistrict Court, N.D. California
DecidedJanuary 12, 2024
Docket3:23-cv-00837
StatusUnknown

This text of Mack v. Edgewell Personal Care Company (Mack v. Edgewell Personal Care Company) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Mack v. Edgewell Personal Care Company, (N.D. Cal. 2024).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 BRIGETTE LOWE, Case No. 23-cv-00834-AMO

8 Plaintiff, ORDER GRANTING MOTIONS TO DISMISS, DENYING AS MOOT 9 v. REQUESTS FOR JUDICIAL NOTICE; DENYING AS MOOT MOTION FOR 10 EDGEWELL PERSONAL CARE LEAVE TO RESPOND TO NOTICE OF COMPANY, SUPPLEMENTAL AUTHORITY 11 Defendant. Re: Dkt. Nos. 37, 38, 55 12

13 SARAHA MACK, et al., Related Case No. 23-cv-00837-AMO 14 Plaintiffs, 15 v.

16 EDGEWELL PERSONAL CARE Re: Dkt. Nos. 38, 39, 56 COMPANY, 17 Defendant. 18

19 20 These related putative class actions against Edgewell Personal Care Company concern two 21 different tampon product lines: o.b. Organic™ tampons and Playtex Gentle Glide tampons. Lowe 22 Am. Compl. (ECF 34) ¶ 1 n.1; Mack Am. Compl. (ECF 32) ¶ 1. The gravamen of each complaint 23 is that the tampons contain harmful “per and polyfluoroalkyl substances (‘PFAS’),” otherwise 24 known as “forever chemicals,” rendering various representations about the products false and 25 misleading. Lowe Am. Compl. ¶¶ 10, 48, 94-119; Mack Am. Compl. ¶¶ 10, 49, 94-120. In each 26 case, Edgewell filed a motion to dismiss and a request for judicial notice. Lowe Mot. (ECF 37), 27 1 Lowe RJN (ECF 38); Mack Mot. (ECF 38), Mack RJN (ECF 39).1 The motions are fully briefed 2 and suitable for disposition without argument pursuant to Civil Local Rule 7-1(b). Accordingly, 3 the Court VACATES the hearing currently set for January 18, 2024. Having considered the 4 parties’ papers, the relevant legal authority, and good cause appearing, the Court GRANTS 5 Edgewell’s motions to dismiss, DENIES AS MOOT the accompanying requests for judicial 6 notice, and DENIES AS MOOT Plaintiffs’2 requests for leave to respond to supplemental 7 authority. 8 I. BACKGROUND 9 A. Factual background 10 1. PFAS 11 According to Plaintiffs, forever chemicals are “man-made,” “not naturally occurring,” and 12 “indisputably synthetic chemicals.” Lowe Am. Compl. ¶¶ 44-45; Mack Am. Compl. ¶¶ 46-47. 13 These substances’ hydrophobic properties “make tampons more absorbent by drawing liquid into 14 the products’ absorbent core and preventing wicking and leakage.” Lowe Am. Compl. ¶¶ 46-47; 15 Mack Am. Compl. ¶¶ 47-48. Plaintiffs allege that “all PFAS are harmful” and “can be harmful 16 even at extremely low levels of exposure.” Lowe Am. Compl. ¶¶ 50-51; Mack Am. Compl. ¶¶ 51- 17 52. Plaintiffs further allege that PFAS have been linked to decreased fertility, negative 18 developmental effects in children, increased risk of cancer, liver damage, thyroid disease, adverse 19 impacts on the immune system, interference with hormones, and increased cholesterol levels. 20 Lowe Am. Compl. ¶ 54; Mack Am. Compl. ¶ 55. Plaintiffs assert that “[t]here is no treatment to 21 remove PFAS from the body,” so “experts agree the most effective strategy to decrease risk is to 22 avoid and/or limit exposure to products known to contain PFAS.” Lowe Am. Compl. ¶ 63; Mack 23 Am. Compl. ¶ 64. 24 25 1 Edgewell previously moved to dismiss Plaintiffs’ original complaints. Lowe ECF 25, Mack ECF 26. Plaintiffs filed the operative complaints in lieu of opposing those motions. Lowe ECF 34; 26 Mack ECF 32.

27 2 “Plaintiffs” as used herein refers to Brigette Lowe, a former California resident and current 1 2. Plaintiffs’ testing 2 Though they allege that “it is impractical, if not impossible for scientists and researchers to 3 test for the presence” of the 12,000+ PFAS currently in existence by using a “targeted analysis 4 method,” Plaintiffs also allege that their own “independent third-party testing” confirmed the 5 presence of PFAS in the tampons at issue here. Lowe Am. Compl. ¶¶ 10, 68, 70; Mack Am. 6 Compl. ¶¶ 10, 68, 70. Plaintiffs tested for “organic fluorine,” a substance Plaintiffs describe as “a 7 surrogate or proxy for PFAS chemicals, meaning its presence is indicative that a sample contains 8 PFAS.” Lowe Am. Compl. ¶¶ 68-69; Mack Am. Compl. ¶¶ 68-69. Plaintiffs allege that this 9 organic fluorine analysis is “widely accepted by scientists, researchers, and regulators,” and that 10 “the state of California uses [it] to measure PFAS in its regulation of consumer products.” Lowe 11 Am. Compl. ¶ 74; Mack Am. Compl. ¶¶ 71-72. 12 In each case, Plaintiffs’ testing proceeded in two phases. Lowe Am. Compl. ¶ 75; Mack 13 Am. Compl. ¶ 73. In March 2022, Plaintiffs first tested “the whole finished [t]ampon [p]roduct.” 14 Lowe Am. Compl. ¶ 75; Mack Am. Compl. ¶ 73. In April 2023, Plaintiffs “then conducted a 15 second round of testing . . . , this time analyzing each individual component of the [t]ampon 16 [p]roducts—the absorbent core, the fabric overwrap, the string, and the applicator (where 17 applicable).” Lowe Am. Compl. ¶ 75; Mack Am. Compl. ¶ 73. Plaintiffs allege that their “testing 18 uniformly showed that the finished [t]ampon [p]roducts contained PFAS.” Lowe Am. Compl. 19 ¶ 76; Mack Am. Compl. ¶ 74. 20 According to Plaintiff Lowe, based on these testing results, patent applications showing the 21 use of hydrophobic components in Edgewell’s tampon products, and known industry practices,3 22 “it is reasonable to conclude that the use of PFAS is part of the [t]ampon product’s design in order 23 to improve product performance by increasing absorbency and reducing leaks and surface 24 wetness.” Lowe Am. Compl. ¶ 78. Plaintiffs Mack and Solano make a similar allegation, though 25 26

27 3 Plaintiff Lowe does not specify what these “known industry practices” are. See generally Lowe 1 they rely on the products’ “listed ingredients”4 instead of unspecified “known industry practices.” 2 Mack Am. Compl. ¶ 78. 3 B. Procedural background 4 Plaintiff Lowe commenced this action on February 24, 2023. Lowe Compl. (ECF 1). On 5 the basis of the “reasonable conclusion” described above, Lowe alleges that Edgewell’s claims 6 that its o.b. tampons are “100% Organic Cotton,” “Free from Chlorine,” “Made from 100% 7 certified organic cotton – from tip to string,” “Responsibly sourced. Free from pesticides,” 8 contain “no Fragrances or Dyes,” and include “Only what you need, nothing you don’t” 9 (collectively, the “Organic Representations”) are false and misleading. Lowe Am. Compl. ¶¶ 5-7, 10 35-37 (emphasis in original). 11 Plaintiffs Mack and Solano also filed suit on February 24, 2023. Mack Compl. (ECF 1). 12 They too rely on the above-described conclusion in alleging that, as to the Playtex Gentle Glide 13 tampons, the use of “SIMPLY” in the name “Playtex SIMPLY gentle glide,” the representations 14 that the tampons are “SIMPLE. GENTLE. RELIABLE[,]” “free from colors, dyes, and BPA,” 15 and contain “purified fibers,” and the assurance that “Every ingredient used in Simply Gentle 16 Glide is rigorously evaluated to provide reliable protection that you can trust to be gentle and safe 17 for your body” (collectively, the “Safe, Gentle, and Purified representations”) are false and 18 misleading. Mack Am. Compl. ¶¶ 5-6, 37-39. 19 Plaintiffs seek to represent the following three putative classes:

20 • Nationwide Class: “During the fullest period allowed by law, all persons who purchased the [t]ampon [p]roducts in the United States within the applicable statute of 21 limitations for personal use and not resale, until the date notice is disseminated.” 22 • Multi-State Consumer Protection Class: “During the fullest period allowed by law, all 23 persons who purchased the [t]ampon [p]roducts in the States of California, Florida, Illinois, New York, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, 24 Washington within the applicable statute of limitations for personal use and not resale, 25 until the date notice is disseminated.”

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Mack v. Edgewell Personal Care Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/mack-v-edgewell-personal-care-company-cand-2024.