M. Werk Co. v. Grosberg

250 F. 968, 163 C.C.A. 218, 1918 U.S. App. LEXIS 1995
CourtCourt of Appeals for the Sixth Circuit
DecidedMarch 15, 1918
DocketNo. 3045
StatusPublished
Cited by5 cases

This text of 250 F. 968 (M. Werk Co. v. Grosberg) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
M. Werk Co. v. Grosberg, 250 F. 968, 163 C.C.A. 218, 1918 U.S. App. LEXIS 1995 (6th Cir. 1918).

Opinion

KILLITS, District Judge.

The only question to be determined here is whether, on the facts about to be discussed, the court below improperly exercised the discretion vested in it to withhold a temporary injunction. Unless an abuse of discretion is found, the appeal herein should be dismissed. Louisville & N. R. Co. v. Western Union Telegraph Co., 207 Fed. 1, 4, 124 C. C. A. 573, and cases cited.

[1] The appellant, whom we will hereafter designate as complainant, for a number of years has manufactured laundry soap, one brand [969]*969of which it prepared for sale unwrapped. Its factory is located in Cincinnati, in which place for many years the Globe Soap Company has manufactured soap of similar character. The testimony shows that for six years at least prior to the beginning of this action the Globe Soap Company manufactured and put on sale unwrapped its product under all the circumstances which in this action the complainant claims to establish infringement and unfair competition. The action, however, was brought by complainant in the District Court for the Eastern District of Michigan against the firm of Grosberg & Reuter, which, the testimony shows, is a distributee merely in Detroit for the Globe Soap Company. Complainant registered trade-marks Nos. 65,321 and 70,-549, bearing dates September 17, 1907, and September 15, 1908, respectively. The first registration was for the words “Werk Tag Soap, Cincinnati,” and the word “Werk” with a rough drawing of a box labeled “soap” within a small circle in the lower right corner. The words “Werk Tag Soap” were so arranged upon the fiat surface of a cake of brown laundry soap that the word “Tag” should be in magnified lettering. The certificate provides that the trade-mark is to be displayed by stamping it into or on the goods or by otherwise affixing directly to the goods. The second and later certificate claims protectidn for the use of the word “Tag,” very prominently displayed. Each certificate emphasizes the word “Tag” .as the peculiar trade-name adopted.

In practice, the complainant has shown the arrangement of the lettering as set out in its first certificate, except that the matter within the circle, instead of being impressed into the soap itself, is stamped on a small disk less than the size of a silver quarter, which disk is embedded in the lower right-hand corner of the cake of soap. ' The article complained of and manufactured by the Globe Soap Company also is soap in cakes similar in size and color to those of complainant’s manufacture on which are inscribed the words “Premium German Soap, The Globe Soap Company, Cincinnati, Ohio”; the words “Premium German” being arranged obliquely in the general form of a letter V, and in the center of the upper side of the cake between the arms of this oblique lettering is embedded a rectangular metal tag about an inch long and rather more than a quarter of an inch wide, bearing in raised letters the word “Globe.” It is the use of this tag on the soap manufactured by the Globe Company upon which are predicated the claims of infringement of the trade-marks and of trade-name and of unfair competition. Upon evidence the motion for temporary injunction was denied, and from this action of the court below comes this appeal.

In our judgment, the complainant is not justified in its claim that, because it has seen fit to indicate part of its registered trade-mark by the use of a metal tag embedded into the soap rather than by impressing that portion of the registered lettering in the soap itself, it has acquired an exclusive right to the use of every kind or shape of a metal tag upon its product.

The complainant’s theory is that it has obtained the exclusive right to sell soap bearing a metal tag because it has the exclusive right to the [970]*970trade-name “Tag Soap,” and that the use of the tag causes the soap to be so distinguished by intending purchasers. But the salient feature, that which prominently distinguished the trade-marks as registered, is the word “Tag” itself which is employed in large display upon the soap, and not the fact that a diminutive piece of metal is imbedded in the product.

It may be, although not necessary for decision here, that plaintiff has acquired a valid trade-mark by the adoption and registration of the word “Tag” to identify its product. Used merely for the purpose of identification, that word may be subject to registration; but, if so, it is .only because it is used arbitrarily or fancifully. Plaintiff’s claim just alluded to, however, involves the use of the word descriptively, i. e., to describe the manner in which the soap is prepared for marketing, as the soap sold with a tag on it. It is too well settled for citation that a descriptive word may not become the subject qf an exclusive trade-mark. Tagging articles of commerce capable of bearing such trade devices has become a very common practice, so common as to be now a method of description of a manner of commercial exploitation. It is our opinion that a soap manufacturer cannot acquire a monopoly of such a common method of marking his product for sale. Notes 55 and 56, pages 711-713, 38 Cyc., sum up the numerous decisions distinguishing the words adjudicated as descriptive, and hence not subject to appropriation, and nondescriptive. We think the use of the word “Tag” in connection with the physical tag should be in the first category, and that the use of the Globe Company’s tag, as shown, infringes no trade-mark right of plaintiff. The identifying word “Tag’.’ nowhere is used on the Globe soap.

A similar question was raised and decided in Ohio in a case in which complainant was plaintiff. M. Werk Co. v. Ryan Soap Co., 14 Ohio Cir. Ct. R. (N. S.) 122, 33 Ohio Cir. Ct. R. 629, affirmed, no report, 88 Ohio St. 539, 106 N. E. 1070. In that case plaintiff, upon the same 'trade rights urged here, complained of the defendant because it put forth a soap bearing a diamond shaped paper or cardboard tag. It üwas claimed there, as in the instant case, among other things, that the use of the tag tended to the confusion of purchasers who had learned to identify plaintiff’s product as soap bearing a tag. The conclusion of the state appellate court is the same to which we arrive on the facts here.

It is certain that complainant has no right to recovery on the theory advanced that its trade-name is interfered with, for the Globe soap is nowhere shown to have been put forth by defendant or the manufacturer under the name of “Tag Soap.”

[2] We are referred to the third ground of complaint, namely, that of unfair competition, and the inquiry quickly arises whether this case is comparable to the case decided by this court in 206 Fed. 420, 124 C. C. A. 302, De Voe Snuff Co. v. Wolff. It must be observed that in this class of cases application of very general principles, only, is possible, each case to be determined with special reference.to the circumstances peculiar to it. Relief was given in the case just cited because it was thought by this court that the word “Eagle” employed, [971]*971together with a representation of an eagle, on the packages of snuff manufactured and sold by the complainant and its predecessors in business for more than 70 years, had become so distinctively the mark of complainant’s brand of snuff that the use of the designation “White Eagle” applied to snuff, also with a figure of an eagle, although not in the same attitude and position as employed by the complainant, was sufficient to mislead ordinary purchasers and to cause a confusion of goods.

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Bluebook (online)
250 F. 968, 163 C.C.A. 218, 1918 U.S. App. LEXIS 1995, Counsel Stack Legal Research, https://law.counselstack.com/opinion/m-werk-co-v-grosberg-ca6-1918.