Lycos, Inc. v. TJ Motorsports, Inc.

13 Mass. L. Rptr. 532
CourtMassachusetts Superior Court
DecidedJuly 16, 2001
DocketNo. 003193
StatusPublished

This text of 13 Mass. L. Rptr. 532 (Lycos, Inc. v. TJ Motorsports, Inc.) is published on Counsel Stack Legal Research, covering Massachusetts Superior Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lycos, Inc. v. TJ Motorsports, Inc., 13 Mass. L. Rptr. 532 (Mass. Ct. App. 2001).

Opinion

Houston, J.

This action arises out of a sponsorship agreement entered into by plaintiff Lycos, Inc. (“Lycos”) and defendant TJ Motorsports, Inc., d/b/a Tyler Jet Motor Sports (“TJ Motorsports”) providing that Lycos would sponsor TJ Motorsports’ racing ve[533]*533hide on the NASCAR drcuit. On June 29, 2000, Lycos elected to terminate the sponsorship agreement. TJ Motorsports disputes Lycos’ termination and argues that its decision to terminate the agreement without providing monetary compensation, as required under the agreement, amounts to a breach of contract. As a result of this dispute, it became clear to Lycos that TJ Motorsports intended to sue over this dispute. Consequently, on July 13, 2000, Lycos filed this action for a declaratory judgment seeking a binding decision that it has fulfilled all of its obligations under the terms of the sponsorship agreement, that it is not liable for damages to TJ Motorsports.

Defendants, TJ Motorsports Inc., ISM Corporation and Burl Outlaw, now move to dismiss this action pursuant to Mass.R.Civ.P. 12(b)(2) and 12(b)(6). For the reasons set forth below, defendants’ motion is DENIED.

BACKGROUND

Lycos’ pleadings allege facts summarized below, which are taken as true solely for evaluating the Rule 12(b)(6) motions. Also summarized here are jurisdictional facts set out in the affidavit of Joshua Todd, a Promotions Specials for Lycos (“Todd”).2

Plaintiff, Lycos, is a Delaware Corporation with its principal place of business in Waltham, Massachusetts. Lycos is a leading Web media company and owner of Lycos Network, a unified set of Web sites offering a variety of Internet services including Web search and navigation resources. Lycos is a global Internet leader with a major presence throughout the United States, Europe, Asia, Canada and Latin America.

Defendant, TJ Motorsports (d/b/a/ Tyler Jet Motorsports) (“TJ Motorsports”) is a Delaware corporation with its principal place of business in Harrisburg, North Carolina. TJ Motorsports owns and operates a NASCAR Winston Cup race car.

Defendant, Burl Outlaw (“Outlaw”) is TJ Motorsports’ agent. His principal place of business is Indianapolis, Indiana. Outlaw is a principal of defendant ISM Motorsports Corp. (“ISM”), a sports marketing agency in the business of race team ownership services and the solicitation of sponsorship endorsements of auto racing teams. Its principal place of business is Indianapolis, Indiana.

In early 2000, Outlaw contacted Lycos in Massachusetts on behalf of TJ Motorsports and spoke to Todd about becoming a primary sponsor of TJ Motorsports’ NASCAR racing vehicle.3 Following up on his conversation with Todd, Outlaw sent Todd a letter outlining the benefits of sponsoring an Indy Racing League team and an initial proposal for Lycos’ sponsorship. Over the next two months, Outlaw was in daily communications via phone, facsimile and email with Todd for the purposes of negotiating a “barter” sponsorship arrangement. Under the sponsorship agreement, Lycos would pay for national exposure on the car not with cash but with banner advertisements on the Lycos Network.

On March 17, 2000, Lycos and TJ Motorsports entered into the “Winston Cup Sponsorship Agreement” (“Sponsorship Agreement”), whereby Lycos would be the primary sponsor of the car, enabling it to display the Lycos logo on, among other things, the car’s hood, upper rear quarter panel and TV panel. In consideration of this exposure, Lycos agreed to provide TJ Motorsports with $4,000,000 worth of advertising banners on the Lycos Network (“Lycos Advertising”). TJ Motorsports, in turn, was permitted to resell Lycos Advertising for cash or other consideration.4

Over the next several months, Todd and other Lycos employees in Massachusetts were in frequent contact with Outlaw and other TJ Motorsports representatives related to the performance of the Sponsorship Agreement. Specifically, Lycos employees created, implemented and hosted various web pages promoting TJ Motorsports’s NASCAR entry, created and implemented online chat sessions with Lycos consumers and TJ Motorsports’ driver, Jonny Benson, and designed and approved artwork displayed by TJ Motorsports on the race car and other team equipment and uniforms.

Despite TJ Motorsports’ continued efforts, however, it was unable to sell a substantial portion of Lycos Advertising provided under the Sponsorship Agreement. By June 15, 2000, TJ Motorsports resold only approximately $100,000 in Lycos Advertising.

On June 15, 2000, TJ Motorsports served written notice upon Lycos that it had not generated $2.75 million, and pursuant to the Sponsorship Agreement it would terminate the Sponsorship Agreement within 15 days. On June 29, 2000, TJ Motorsports provided Lycos notice of its election to terminate the Sponsorship Agreement effective June 30, 2000. On this same day, Lycos preemptively terminated the Sponsorship Agreement with TJ Motorsports. Immediately after receiving notice of Lycos’ termination, TJ Motorsports informed Lycos that it would commence litigation for breach of contract unless it paid TJ Motorsports a substantial sum of cash.

On June 30, 2000, TJ Motorsports held a national press conference announcing that the Lycos sponsorship of the race car had been terminated, in part, because Lycos failed to satisfactorily perform the terms of the Sponsorship Agreement. As a result of the announcement, in the week following the press conference, Lycos received over 500 e-mail messages from TJ Motorsports’ fans indicating anger of Lycos’ cancellation of the Sponsorship Agreement vowing to discontinue using Lycos’ services and to encourage others to do the same.

[534]*534In the wake of this negative publicity and after the apparent threat of litigation, on July 13, 2000, Lycos filed for this declaratory judgment. On July 18, 2000, Lycos informed TJ Motorsports of this suit by facsimile. Around this same date, TJ Motorsports assigned its purported causes of action against Lycos to Tyler Jet. On July 20, 2000, Tyler Jet subsequently filed suit against Lycos in the United States District Court for the Eastern District of Texas-Lufkin Division alleging breach of contract and fraudulent inducement arising out of the Sponsorship Agreement.

DISCUSSION

I. Motions to Dismiss Under Mass.R.Civ.P. 12(b)(2)

Defendants contend that they are not subject to personal jurisdiction in the Commonwealth. Whether personal jurisdiction over a nonresident exists requires a two-fold inquiry: (1) whether jurisdiction is authorized under state law, and (2) if authorized, whether exercise of jurisdiction under state law is consistent with basic due process requirements of the United States Constitution. Good Hope Indus., Inc. v. Ryder Scott Co., 378 Mass. 1, 5-6 (1979); Haddad v. Taylor, 32 Mass.App.Ct. 332, 334-36 (1992). Lycos bears the burden of establishing jurisdiction. Kleinerman v. Morse, 26 Mass.App.Ct. 819, 820 (1989).

Lycos argues there is jurisdiction under G.L.c. 223A, §3(a), commonly known as the Massachusetts Longarm Statute. Chapter 223A, §3 (a) states in pertinent part:

A court may exercise personal jurisdiction over a person, who acts directly or by an agent, as to a cause of action in law or equity arising from the person (a) transacting any business in this commonwealth . . .

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Bluebook (online)
13 Mass. L. Rptr. 532, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lycos-inc-v-tj-motorsports-inc-masssuperct-2001.