Lurzer GMBH v. American Showcase, Inc.

77 F. Supp. 2d 370, 1997 U.S. Dist. LEXIS 20582, 1997 WL 1180688
CourtDistrict Court, S.D. New York
DecidedDecember 29, 1997
DocketNo. 97 CIV.6576(JSR)
StatusPublished

This text of 77 F. Supp. 2d 370 (Lurzer GMBH v. American Showcase, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lurzer GMBH v. American Showcase, Inc., 77 F. Supp. 2d 370, 1997 U.S. Dist. LEXIS 20582, 1997 WL 1180688 (S.D.N.Y. 1997).

Opinion

[372]*372MEMORANDUM ORDER

RAKOFF, District Judge.

On September 5, 1997, plaintiff Lurzer GMBH (“Lurzer”) commenced this lawsuit against defendants American Showcase, Inc. (“American”) and The One Club For Art & Copy, Inc. (“One Club”) asserting, inter alia, trademark infringement, false advertising, false description of origin, trade name dilution, unfair competition, deceptive trade practices, breach of contract, breach of fiduciary duty, conversion, and breach of the covenant of good faith and fair dealing. American, which had already filed an arbitration proceeding against Lurzer on August 13, 1997 with respect to a single breach of contract claim (relating to a limit on advertising pages), moved to stay this action pending arbitration and was joined in this motion by defendant One Club. Lurzer cross-moved to stay the already-pending arbitration or dismiss it outright. Upon consideration of the parties’ written submissions and oral arguments, the Cqurt telephonically advised the parties on October 28, 1997 that: (a) defendants’ motion to stay this action pending arbitration would be denied except as to (i) its breach of contract claims premised on specifications h, i, j, k, 1 and n of Paragraph 92 of the Complaint, (ii) its breach of fiduciary duty claim set forth in Count Eight of the Complaint, and (iii) its breach of the covenant of good faith and fair dealing claim set forth in Count Ten of the Complaint; and (b) plaintiffs motion to dismiss or stay the already-pending arbitration of American’s claim that Lurzer wrongfully imposed a limit on advertising below 70 pages would be denied. This memorandum will serve to confirm those rulings and briefly state the reasons therefor.

Lurzer (and its predecessor, Creative Services, Ltd.) has published two magazines, Archive and Lurzer’s Int’l Archive, since 1984. Declaration of Georg Eckardt, dated September 17, 1997 (“Eckardt Decl. ”), at ¶ 2. In 1984, Lurzer and American orally agreed that American would be the exclusive United States distributor of Archive. Subsequently, on March 14, 1987, American and Lurzer entered into a written agreement (the “1987 Agreement”) granting American the right to publish the United States edition of Archive and to sell paid advertising for Archive in the United States. Affirmation of Richard C. Seltzer, dated September 17, 1997 (“Seltzer Aff. ”), Ex. A, Part I, ¶ 1.

The 1987 Agreement was for an initial term of five years, to be “automatically extended each and every five (5) year period thereafter,” id. Ex. A, Part I, ¶ 9, except in the “Event of Default” (which included, among other things, a failure by American to make timely payments) followed by written notice and a failure to cure. Id. Ex. A, Part III, ¶ 9(vi). The 1987 Agreement further provided that “[a]ny controversy arising out of or relating to this contract or the breach thereof shall be settled by arbitration in the City of New York in accordance with the Commercial Arbitration Rules of the American Arbitration Association,” id. Ex. A, Part III, ¶ 1, except that “[e]ither party may take its case to a normal court of law for claims on past due moneys.” Id.

Previously (during the period when Lur-zer and American had simply an oral understanding), American had (on August 8, 1996) filed an application for registration of a federal trademark in the term “Archive,” declaring under penalty of perjury that no other person or corporation had the right to use the mark. Eckardt Decl., Ex. 6. Subsequently, the trademark was registered by the United States Patent and Trademark Office, but not until March 24, 1987, or shortly after the 1987 Agreement was executed.

Meanwhile, during negotiation of the 1987 Agreement, the parties had disagreed regarding ownership of rights in the Archive mark. According to Lurzer, Lurzer told American at the time that the mark belonged solely to Lurzer, and American clearly understood as much. According to [373]*373American, it consistently told Lurzer that American had the right to protect the mark in the United States and would seek to register the mark in the United States. Declaration of Ira B. Shapiro, dated September 26, 1997 (“Shapiro Decl.”), at ¶ 2. The 1987 Agreement, however, was silent as to this dispute.

More than five years after entering into the 1987 Agreement, the parties executed a July 13,1992 letter agreement (the “1992 Amendment”) setting forth certain “adjustments in [the] March 14, 1987 contract,” Eckardt Decl. Ex. 10. Among other things, Lurzer agreed in the 1993 Amendment “to allow [American] to sell up to 70 pages [of advertising] in all future issues of Archive[.]” Id. Ex. 10 (addendum). The 1992 Amendment also provided that “there will be no further recalculations or reinterpretations of any kind until June 30 1997 that will result in [Lurzer] increasing any costs to [American]” beyond those set forth in that amendment. Id. Ex. 10. Except as otherwise specified, the 1992 Amendment contemplates that the 1987 Agreement is a “continuing obligation” that, “while it can be reviewed on a five-year basis to adjust certain terms, ... can only be terminated pursuant to the terms outlined in paragraph 9 of the March 14, 1987 contract.” Finally, the 1992 Amendment anticipates the parties’ “continued relationship based on the abovementioned modifications and the March 14, 1987 contract.” Id.

In July 1997, Lurzer notified American that it would publish only 53 pages of American advertising in future issues. Seltzer Aff., Ex. D (demand for arbitration). On August 13, 1997, American filed a demand for arbitration, claiming that Lurzer’s position was a breach of the 1992 agreement to allow American to solicit 70 advertising pages per issue. Id. Lurzer retaliated by commencing the instant action. The parties’ motions followed.

The reasons for the Court’s rulings may be briefly summarized as follows.

First, with respect to American’s motion to stay this action, it is well-established that the applicability of an arbitration clause to a particular dispute is determined by considering (1) whether the parties agreed to arbitrate, (2) whether the arbitration agreement encompasses the asserted claims, (3) whether any federal statutory claims that have been asserted were intended by Congress to be non-arbitrable, and (4) whether, if some but not all claims in the case are arbitra-ble, the Court should stay proceedings on the remaining claims. Genesco, Inc. v. T. Kakiuchi & Co., Ltd., 815 F.2d 840, 844 (2d Cir.1987).

As to the first consideration, the 1987 Agreement, as noted, contains an arbitration clause providing that “[a]ny controversy] arising out of or relating to this contract or the breach thereof shall be settled by arbitration [.]” Lurzer, however, contends that this arbitration clause no longer remains in effect because the 1992 Amendment, which itself contains no such clause, superseded the 1987 Agreement. This argument is entirely without foundation, however, for, as already described, the 1987 Agreement explicitly provides that it is to be “automatically extended each and every five (5) year period thereafter,” and terminates only upon notice of default.1 Moreover, the 1992 Amendment clearly states that it was intended as an “adjustment” of the 1987 Agreement and [374]*374refers to the parties’ “continued relationship based on the [letter’s] modifications and the March 14, 1987 contract.” Declaration of Georg Eckardt,- dated September 17, 1997 (“Eckardt Decl.”), Ex. 10.

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77 F. Supp. 2d 370, 1997 U.S. Dist. LEXIS 20582, 1997 WL 1180688, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lurzer-gmbh-v-american-showcase-inc-nysd-1997.