Luna v. Shac, LLC

122 F. Supp. 3d 936, 2015 U.S. Dist. LEXIS 109841, 2015 WL 4941781
CourtDistrict Court, N.D. California
DecidedAugust 19, 2015
DocketCase No. 14-cv-00607-HRL
StatusPublished
Cited by9 cases

This text of 122 F. Supp. 3d 936 (Luna v. Shac, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Luna v. Shac, LLC, 122 F. Supp. 3d 936, 2015 U.S. Dist. LEXIS 109841, 2015 WL 4941781 (N.D. Cal. 2015).

Opinion

[937]*937ORDER GRANTING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

Re: Dkt. No. 85

HOWARD R. LLOYD, United States Magistrate Judge

In February 2014, John Luna brought suit against Shac, LLC, dba Sapphire Gentlemen’s Club, Club Texting, Inc. and Call-Fire, Inc. for violation of the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. § 227. Shac, the sole remaining defendant, moves for summaiy judgment. Dkt. No. 85. Plaintiff-filed an opposition and Shac filed a reply. Dkt. Nos. 96, 97. In addition, Plaintiff filed two notices of new authority.1 Dkt. Nos. 98, 101. All parties hávé expressly consented to having all matters proceed before a magistrate judge. A hearing was held on June 23, 2015. Based on the moving and responding papers, as well as the arguments presented at the hearing, the Court grants the motion for summary judgment.

BACKGROUND

Shac operates the Sapphire Gentlemen’s Club in Las Vegas, Nevada. Shac engaged CallFire, a third-party mobile' marketing company, to provide a web-based platform (here, EXTexting.com) for sending promotional text messages to its customers. Andrews Decl., Exh. 1, at 19, 53-54; Exh. 2, at 68.

Sending text messages through EXText-ing.com involved multiple steps. First, an employee of Shac would input telephone numbers into CallFire’s web-based platform éither by manually typing a phone number into the website, or by uploading or cutting and pasting an existing list of phone numbers into the website. See id., Exh. 1, at 71. In addition, Shac’s customers could add themselves to the platform by sending their own text messages to the system. See Exh. 1, at 69-72; Exh. 2, at 178. Next, the employee would log in to EXTexting.com to draft and type the message content. Id., Exh, 1, at 20,142. The employee would then designate the specific phone numbers to which the message would be sent, then click “send” on the website in order to transmit the message to Shac’s customers. Id., ■ Exh. 1, at 20, 139-41; see also id., Exh. 2, at 179-81, The employee could either transmit the messages in real time or preschedule messages to be transmitted “[a]t some future date.” Zelenski Deck, Exh. 1, at 186-88.

As a result of this process, an allegedly unwanted text message was sent to Plaintiff, a customer of Shac, who, had provided Shac. with his cell phone number.

The First Amended Complaint (the operative complaint) -asserts one claim against Shac, Club Texting, and CallFire: ■violation of the TCPA. Club Texting has been voluntarily dismissed from this action. CallFire is no longer a defendant to this action, as Plaintiff accepted an offer of judgment and dismissed all claims against CallFire with prejudice. Dkt. No. 82. Shac is the one remaining defendant. Shac moves for summary judgment. Dkt. No. 85.

LEGAL STANDARD

A motion for summary judgment should be granted if there is no genuine issue of material fact and the moving party is entitled to judgment as a matter of law. Fed. R.Civ.P, 56(a); Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 247-48, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). The moving [938]*938party bears the initial burden of informing the court of the basis for the motion, and identifying portions of the pleadings, depositions, answers to interrogatories, admissions, or affidavits which demonstrate the absence of a triable issue of material fact. Celotex Corp. v. Catrett, 477 U.S. 317, 323, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). In order to meet its burden, “the movihg party must either produce evidence negating an essential element of the nonmoving party’s claim or defense or show that the nonmoving party does not have enough evidence of an essential element to carry its ultimate burden of persuasion at trial.” Nissan Fire & Marine Ins. Co., Ltd. v. Fritz Cos., Inc., 210 F.3d 1099, 1102 (9th Cir.2000).

If the moving - party meets its initial burden, the burden shifts to the non-moving party to produce evidence supporting its claims or defenses. See Nissan Fire & Marine Ins. Co., Ltd., 210 F.3d at 1102. The non-moving party may not rest upon mere allegations or denials of the adverse party’s evidence, but instead must produce admissible evidence that shows there is a genuine issue of material fact for trial. See id. A genuine issue of fact is one that could reasonably be resolved in favor of either party. A dispute is “material” only if it could affect the outcome of the suit under the governing law. Anderson, 477 U.S. at 248-49, 106 S.Ct. 2505.

“When the nonmoving party has the burden of proof at trial, the moving party need only point out ‘that there is an absence of evidence to support the nonmov-ing party’s case.’” Devereaux v. Abbey, 263 F.3d 1070, 1076 (9th Cir.2001) (quoting Celotex Corp., 477 U.S. at 325, 106 S.Ct. 2548). Once the moving party meets this burden, the nonmoving party may not rest upon mere allegations or denials, but must present evidence sufficient to demonstrate that there is a genuine issue for trial. Id.

DISCUSSION

First, Shac argues that it is entitled to summary judgment because the text message was not sent using an automatic telephone dialing system (“ATDS”). Under the TCPA, it is “unlawful for any person within the United States, or any person outside the United States if the recipient'is within the United States — (A) to make any call (other than a call made for emergency purposes or made with the prior express consent of the called party) using any automatic telephone dialing system ... (iii) to any telephone number assigned to a, ... cellular telephone service ... or any service for which the called party is charged for the call.” 47 U.S.C. § 227(b)(1). “The term ‘automatic telephone dialing system’ means equipment which has the capacity — (A) to store or produce telephone numbers to be called, using a random or sequential number generator; and (B) to dial such numbers.” 47 U.S.C. § 227(a)(1).

Plaintiff and Shac dispute the definition of ATDS. Shac argues that because the definition of ATDS is “clear and unambiguous,” the court’s “inquiry begins with the statutory text, and ends there as well.” Satterfield v. Simon & Schuster, Inc., 569 F.3d 946, 951 (9th Cir.2009) (internal quotation marks omitted). According to Shac, equipment must have the capacity to store or produce telephone numbers to be called using a random or sequential number generator in order to qualify as an ATDS. Plaintiff argues that Congress has expressly conferred authority on the Federal Communications Commission (“FCC”) to issue interpretative rules pertaining to the TCPA, and the FCC has issued several regulations expanding the statutory definition of ATDS. The Court agrees with Plaintiff.

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Cite This Page — Counsel Stack

Bluebook (online)
122 F. Supp. 3d 936, 2015 U.S. Dist. LEXIS 109841, 2015 WL 4941781, Counsel Stack Legal Research, https://law.counselstack.com/opinion/luna-v-shac-llc-cand-2015.