Luckenbach Texas, Inc. v. Skloss

CourtDistrict Court, W.D. Texas
DecidedSeptember 29, 2022
Docket1:21-cv-00871
StatusUnknown

This text of Luckenbach Texas, Inc. v. Skloss (Luckenbach Texas, Inc. v. Skloss) is published on Counsel Stack Legal Research, covering District Court, W.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Luckenbach Texas, Inc. v. Skloss, (W.D. Tex. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF TEXAS AUSTIN DIVISION

LUCKENBACH TEXAS, INC., § § Plaintiff, § § v. § 1:21-CV-871-RP § STEWART SKLOSS, et al., § § Defendants. §

ORDER

Before the Court is Defendants Frontier Spirits, LLC, LRW Ventures, LLC, Luckenbach Road Whiskey Distillery, LLC, Luckenbach Whiskey, LLC, Pura Vida Spirits Company, LLC, Stewart Skloss, and Stemma Holdings, L.P.’s (“Defendants”) Motion to Dismiss, (Dkt. 25), and related briefing, (Dkts. 26, 28). For the reasons discussed below, the Court will deny Defendants’ motion to dismiss. I. BACKGROUND A. Factual Allegations This case is about Luckenbach, Texas, which is in fact not a town in Texas but rather, as Plaintiff describes it, a brand and an enterprise in Central Texas selling “a simpler, laid-back lifestyle, harkening back to a nostalgic country atmosphere.” (Second Am. Compl., Dkt. 19, at 7). Luckenbach is a community of private properties in an unincorporated area of Fredericksburg, Texas. (Id. at 5). Luckenbach started with a family’s country store in the 1800s and has transformed over the years into a tourist destination. (Id. at 4–6). Luckenbach consists of “a venue for hosting live concerts, special events, and other entertainment; a retail store; a dance hall; a working saloon selling beer and wine; a restaurant; and a collection of related products and services.” (Id. at 6). Plaintiff began using the Luckenbach mark and trade name in 1971. Ud). Plaintiff has a specific oval logo since 1973. In 1978, Plaintiff filed for registration of LUCKENBACH as a service mark which was registered in 1982. (/d. at 5). Plaintiff registered the motto “Everybody’s Somebody in Luckenbach” and then its LUCKENBACH logo, (2d):

ies

(See, ¢.g., Plaintiffs Marks, Resp. Mot. Prelim. Inj., Dkt. 52, at 10). Mote recently, in 2018, Plaintiff, through a subsidiary, opened Luckenbach on Main in Fredericksburg, Texas, which serves beer and wine and sell Luckenbach branded products. (Second Am. Compl, Dkt. 19, at 7). In the last few years, Plaintiff, like many ventures in Central Texas, looked to expand into whiskey. at 8). Plaintiff's expansion into whiskey 1s where this legal dispute begins. Defendant Stewart Skloss (“Skloss”’) met with Plaintiff's representatives in 2016 seeking a joint venture. (/d. at 9). Over the course of several years, the parties worked together to launch a whiskey product bearing the name Luckenbach. (Jd. at 9-11). During that process, Defendants were aware of Plaintiff's trademarks. (/d. at 11). When Plaintiff chose not to partner with Skloss, he “decided to take the Luckenbach brand—to steal what he could not buy. He formed the remaining Defendant-entities, crafting a complex corporate structure and using each entity to jointly launch his new, infringing whiskey and entertainment enterprise.” (Ud. at 9). Defendants launched their business, calling their product Luckenbach Road Whiskey and registered multiple domain names containing Luckenbach’s marks. (Id. at 9-10). Those domains include: luckenbachwhiskey.com (July 28, 2016); luckenbachroadwhiskey.com (July 10, 2017); luckenbachroadwhiskeydistillery.com

(October 17, 2018); luckenbachroaddistillery.com (August 2, 2021); saveluckenbachtexas.com (November 15, 2021); saveluckenbach.com and freeluckenbach.com (January 31, 2022); and freeluckenbachtexas.com (January 31, 2022). (Id.). Defendants also unsuccessfully applied to register a trademark for Luckenbach Road Whiskey. (Id. at 10). Defendants continue to market their whiskey and an entertainment venue. (Id. at 10–11). Having decided against partnering with Skloss, Plaintiff sought another avenue for using its

mark in connection with whiskey. In May 2020, Plaintiff contacted Balcones Distilling LLC (“Balcones”) about entering into a license agreement to manufacture whiskey. (Id. at 8). Under the license agreement between Plaintiff and Balcones, Balcones must ensure the licensed products are of good quality, must take all commercially reasonable steps and precautions not to devalue or adversely affect the value, reputation, and goodwill of the marks, and has complete control over the manufacturing of the products, manner of sales, amounts and to whom those products are sold, and all operational matters related to its alcohol business. (Id.). Balcones pays the royalty to a charitable third party, rather than to Plaintiff. (Id.). On February 16, 2018, Plaintiff filed a trademark application to expand the use of its mark into whiskey products. (Id. at 8–9). Plaintiff “expects to receive a registration for the Luckenbach mark in connection with whiskey, either on the basis of inherent distinctiveness or acquired distinctiveness.” (Id.). B. Procedural History

A few months before Defendants launched their Luckenbach whiskey product, Plaintiff filed suit in Gillespie County, Texas on September 15, 2021. (Pet., Dkt. 1-1). In addition to Plaintiff’s trademark claims, Plaintiff sought injunctive relief in the form of a temporary and permanent injunction “ordering Defendants to cease any and all use of Luckenbach Whiskey, Luckenbach Road Whiskey, Luckenbach Road Whiskey Distillery, or any other mark or name that includes 3 Luckenbach or any variation thereof or that is otherwise likely to cause confusion, mistake, deception, or dilution with respect to Plaintiff’s marks or name.” (Id. at 19). On September 29, 2021, Defendants removed the case to this Court. (Dkt. 1). Plaintiff amended its complaint on October 28, 2021, (Am. Compl., Dkt. 13), and then again on December 15, 2021, (Second Am. Compl., Dkt. 19). On December 29, 2021, Defendants filed their motion to dismiss. (Dkt. 25). A few months before the motion to dismiss was filed, Plaintiff

had filed a motion for preliminary injunction, (Dkt. 18), which after receiving briefing from the parties and conducting a hearing, the Court denied, (Dkt. 67). II. STANDARD OF REVIEW Pursuant to Rule 12(b)(6), a court may dismiss a complaint for “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). In deciding a 12(b)(6) motion, a “court accepts ‘all well-pleaded facts as true, viewing them in the light most favorable to the plaintiff.’” In re Katrina Canal Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2007) (quoting Martin K. Eby Constr. Co. v. Dallas Area Rapid Transit, 369 F.3d 464, 467 (5th Cir. 2004)). “To survive a Rule 12(b)(6) motion to dismiss, a complaint ‘does not need detailed factual allegations,’ but must provide the plaintiff’s grounds for entitlement to relief—including factual allegations that when assumed to be true ‘raise a right to relief above the speculative level.’” Cuvillier v. Taylor, 503 F.3d 397, 401 (5th Cir. 2007) (citing Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)). That is, “a complaint must contain sufficient factual

matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Twombly, 550 U.S. at 570). A claim has facial plausibility “when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. “The tenet that a court must accept as true all of the allegations contained in a complaint is inapplicable to 4 legal conclusions.

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Luckenbach Texas, Inc. v. Skloss, Counsel Stack Legal Research, https://law.counselstack.com/opinion/luckenbach-texas-inc-v-skloss-txwd-2022.