Loyal-T Systems LLC v. American Express Company & American Express Travel Related Services Company, Inc.

District Court, S.D. New York·Decided September 18, 2025·No. 1:24-cv-07506·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK LOYAL-T SYSTEMS LLC, Plaintiff, 24-cv-07506 (JGK) - against - MEMORANDUM OPINION AND ORDER AMERICAN EXPRESS COMPANY & AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC., Defendants. JOHN G. KOELTL, District Judge: The plaintiff, Loyal-T Systems LLC (“Loyal-T”), brings this action against the defendants, American Express Company (“Amex”) and American Express Travel Related Services Company, Inc. (“Amex Travel”). In the First Amended Complaint (“FAC”), ECF No.58, Loyal-T seeks damages and injunctive relief for alleged patent infringement under 35 U.S.C. § 271. The plaintiff claims that the defendants’ Plenti Program practiced without authorization the methods and technology claimed in United States Patent No. 8,712,839 (the “’839 Patent”), and that Amex’s and Amex Travel’s Membership Rewards Program infringes the ’839 Patent and United States Patent No. 10,210,537 (the “’537 Patent”). Amex and Amex Travel now move to dismiss Loyal-T’s patent infringement claims pursuant to Federal Rule of Civil Procedure 12 (b) (6). For the reasons below, the motion to dismiss is granted.

I. Factual Background Unless otherwise noted, the following facts are taken from the First Amended Complaint and are accepted as true for purposes of the motion to dismiss.1 0F Loyal-T owns the ’537 and ’839 patents, both directed to systems and methods for administering customer loyalty programs. FAC ¶¶ 17–18, 21–22. As described in the FAC, “a customer loyalty program is a system whereby a business offers rewards to its customers who make frequent purchases.” Id. ¶ 11. Traditionally, administering such programs required “specialized hardware to process the loyalty point clearing and settlement process.” Id. ¶ 15. The ’537 and ’839 patents disclose an alternative process in which the loyalty program “piggy-back[s]” on an existing association network, thereby eliminating the need for separate hardware. Id. ¶ 27-28. In simple terms, Loyal-T’s patents enable a system in which a merchant identifies a customer through a point-of-sale (“POS”)

device and transmits the customer’s ID (or “token”) over the association network to the Program Manager’s system. Id. ¶¶ 28- 29. The Program Manager will then determine in a separate system whether the token may be used to provide loyalty program offers and rewards. Id. ¶¶ 29-30. After the Program Manager’s

1 Unless otherwise noted, this Memorandum Opinion and Order omits all alterations, omissions, emphasis, quotation marks, and citations in quoted text. determination, the merchant receives a message via a communication network indicating the results. Id. ¶ 29. Loyal-T alleges that the defendants introduced a multi- merchant loyalty program, also known as the Plenti Program, in 2015. Id. ¶¶ 13, 33. The Plenti Program allegedly “grants

customers one point for every dollar spent at participating merchants.” Id. ¶ 34. The defendants’ customers allegedly may use these points “for redemption at any participating merchant within the Plenti Program network.” Id. Loyal-T alleges that the defendants terminated the Plenti Program but preserved the Plenti Program’s capabilities in the Membership Rewards Program that uses “Pay with Points.” Id. ¶¶ 41, 45. Both Amex and Amex Travel incorporate the Membership Rewards Program as part of their features. Id. ¶¶ 71, 87. In the Membership Rewards Program, the “Pay with Points” capability allegedly allows customers to use their earned points to pay a portion of their Amex bill, redeem for service or merchandise at

a participating merchant, or redeem for travel through Amex Travel. Id. ¶ 47. Loyal-T alleges that participating merchants of Amex’s Membership Rewards Program include Expedia, Rite Aid, Amazon.com, Best Buy, Dell Technologies, Staples, Saks Fifth Avenue, and Grubhub. Id. ¶¶ 52, 54-55. Loyal-T alleges that the defendants’ Plenti Program used the invention in the ’839 patents without authorization, and that the Membership Rewards Program similarly uses the invention in the ’537 and ’839 patents without authorization.2 Id. ¶¶ 63- 1F 64. Specifically, the FAC asserts that (1) the Plenti Program infringed Claim 1 of the ’839 patent3 (Counts III and IV), and 2F (2) the Membership Rewards Program infringes Claims 1 and 11 of the ’537 patent4 (Counts I and II) and Claim 1 of the ’839 patent 3F (Counts III and IV).

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Loyal-T Systems LLC v. American Express Company & American Express Travel Related Services Company, Inc., (S.D.N.Y. 2025).

Loyal-T Systems LLC v. American Express Company & American Express Travel Related Services Company, Inc. (Loyal-T Systems LLC v. American Express Company & American Express Travel Related Services Company, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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