LONTEX CORPORATION v. NIKE, INC.

District Court, E.D. Pennsylvania·Decided September 2, 2021·No. 2:18-cv-05623·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

LONTEX CORPORATION, CIVIL ACTION

v. NO. 18-5623

NIKE, INC.

MEMORANDUM RE EVIDENTIARY MOTIONS Baylson, J. September 2, 2021 I. Introduction In this trademark case brought by one athletic clothing manufacturer against another, the Court has reached the phase of trial preparation in which it considers Motions regarding evidentiary issues.1 Before the Court are several Motions regarding the admissibility of evidence: (1) the parties’ briefing regarding evidence showing the words “cool” and “compression” separated by other words or numbers, or abbreviated, (2) Plaintiff Lontex’s Motion in Limine, (3) Defendant Nike’s Motion in Limine, (4) Lontex’s Motion regarding Deposition Designations, and (5) Nike’s Motion regarding Deposition Designations. The Court held oral argument on select issues related to these Motions on August 19, 2021, see ECF 295, and the parties submitted supplemental briefing on August 27, 2021, ECF 300, 301. Finding that many of these issues will be more appropriately resolved in context at trial, the Court will issue limited rulings and guidance on some of these issues at this time.2

1 This case has raised several complex issues of trademark law, some of which date back to English common law and the original tort of “passing off.” See Perry v. Truefitt (1842) 49 Eng. Rep. 749, 752 (Rolls Ct.) (“A man is not to sell his own goods under the pretence that they are the goods of another man.”). 2 The Court finds that rulings on some of these issues will be more appropriately made in context, particularly given the way the Court plans for trial to proceed. The Court intends to have Lontex proceed initially and exclusively with its case in chief, then, when it rests, allow II. “Cool Compression” Evidence On April 22, 2021, the Court issued an Order laying out a schedule for pretrial briefing of certain issues. This Order stated: The Court reminds counsel that any evidence regarding Plaintiff or Nike’s clothing or advertisements, etc. will be strictly limited to those items that use the words “cool compression” unseparated by other words or numbers, unless either party can show that any other usage is relevant to an issue in the case.

ECF 254. The Court’s reasoning for this Order, as explained to the parties, is not only because Lontex’s registered trademark is “cool compression” but also was to limit pretrial discovery to a fair and narrow factual context as both parties were otherwise determined to have discovery proceed without limits. Now, as trial approaches, both parties are seeking some exceptions to this Order and filed briefs on this issue on July 9, 2020, ECF 270, 271, and Lontex filed a response on July 23, 2020, ECF 280. At oral argument, the Court indicated to the parties, as it has before, that it intends to instruct the jury that liability is limited to instances of the use of “cool compression” without other words or numbers in between, but that evidence of other uses is relevant for context and for Nike’s defenses. ECF 297, Hr’g Tr. 5:6–15. a. Parties’ Arguments The parties agree that evidence showing that Nike used “cool” and “compression” separated by other words or numbers is relevant. Even Lontex admits that these examples are relevant as context and for Nike’s fair use defense. Nike also emphasizes that evidence demonstrating the lack of use of “cool compression” by Lontex is also highly relevant to its abandonment defense.

Nike to present its defenses and counterclaims, and lastly Lontex may present its defenses on Nike’s counterclaims. Lontex also argues that Nike may be held liable for uses of the words “cool” and “compression” with other words or numbers in between, or where the words appear abbreviated. It argues that trademark infringement does not require that the marks be identical, but only confusingly similar, and that whether instances of the words being used separately is confusing is

an issue for the jury. At oral argument, Nike’s position was that not only must Lontex prove Nike’s use of “cool compression” unseparated by other words or numbers or abbreviated, but it must demonstrate use of “cool compression” associated with each sale because some products were marketed with “cool compression” at some times, but not others.3 Hr’g Tr. 7:22–8:7. b. Discussion i. Relevance Throughout this litigation, Nike has argued that it did not use “cool compression” as a trademark, but rather that it used words like “cool” and “compression” for their commonly understood meanings and that this use falls within the fair use defense in the Lanham Act. 15 U.S.C. § 1115(b)(4). “[T]he doctrine known as classic fair use protects from liability anyone who

uses a descriptive term, fairly and in good faith and otherwise than as a mark merely to describe her own goods.” United States Patent & Trademark Office v. Booking.com B. V., 140 S. Ct. 2298, 2307 (2020) (citing 15 U.S.C. § 1115(b)(4)). In order to prevail on this defense, Nike must show that: (1) it used “cool compression” in a non-trademark manner; (2) the use is descriptive of its goods or services; and (3) it used “cool compression” in good faith. 15 U.S.C. § 1115(b)(4). Nike argues that the fact that it uses the words “cool” and “compression” separately and separated by

3 The Court notes that it has previously ordered that issues of liability be bifurcated from issues of damages. ECF 262, 263. Nike’s arguments regarding the proof necessary for each sale for which Lontex seeks liability are more appropriately reserved for the damages phase of trial. Once a jury has determined whether there is any liability for Nike’s various uses of “cool compression,” it will be easier for the Court to review for which sales Lontex may seek damages. other words in the same product descriptions demonstrates that its use of these words is purely descriptive and not as a trademark. Therefore, Nike’s use of the words “cool” and “compression” on their own, next to each other, and separated by other words is essential to its ability to demonstrate this defense.

As both parties recognized in their briefs and at oral argument, examples of “cool” and “compression” being used separately or separated by other words may be relevant to limited issues in this case, particularly with respect to the fair use defense, but also as general context for these claims. Evidence of Lontex’s use of other trademarks, and failure to use “cool compression” is also relevant to Nike’s abandonment defense. Therefore, this evidence is admissible, within limits. ii. Liability Lontex is correct that marks do not need to be identical for a jury to find infringement. The jury only needs to find that there is a likelihood of confusion. See 4 McCarthy on Trademarks and Unfair Competition § 23:20 (5th ed.) (“To find trademark infringement only by exact identity and not where the junior user makes some slight modification would be in effect to reward the cunning

infringer and punish only the bumbling one.”). Lontex relies on three cases from this Circuit which it argues demonstrates that marks which are noticeably different still must be submitted to a jury for potential liability. See Sabinsa Corp. v. Creative Compounds, LLC, 609 F.3d 175, 183–84 (3d Cir. 2010) (considering the marks “ForsLean” and “Forsthin”); Country Floors, Inc. v. Gepner, 930 F.2d 1056

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LONTEX CORPORATION v. NIKE, INC., (E.D. Pa. 2021).

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