Lone Ranger, Inc. v. Currey

79 F. Supp. 190, 78 U.S.P.Q. (BNA) 244, 1948 U.S. Dist. LEXIS 2258
CourtDistrict Court, M.D. Pennsylvania
DecidedJuly 28, 1948
DocketCivil Action 3062
StatusPublished
Cited by7 cases

This text of 79 F. Supp. 190 (Lone Ranger, Inc. v. Currey) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lone Ranger, Inc. v. Currey, 79 F. Supp. 190, 78 U.S.P.Q. (BNA) 244, 1948 U.S. Dist. LEXIS 2258 (M.D. Pa. 1948).

Opinion

MURPHY, District Judge.

This is an action for damages and an injunction based upon charges of unfair competition and unfair trade involving the alleged infringement of plaintiff’s good will, trade-name, trade-mark and copyrights.

Plaintiff, The Lone Ranger Inc., incorporated under the laws of the State of Michigan, is a citizen and resident of that State; defendant Earl W. Currey is a citizen and resident of the State of Illinois; defendant “Jack” Smith is a citizen and resident of Pennsylvania.

Jurisdiction of this court is based upon diversity of citizenship and a dispute involving the required jurisdictional amount; similarly jurisdiction arises from Section 24(7) of the Judicial Code, 28 U.S.C.A. § 41(7). Personal service was made on each defendant in this district.

We have before us plaintiff’s complaint, defendants’ answer and counterclaim and the record of testimony as offered by plaintiff and defendants at a final hearing.

*192 The uncontradicted evidence shows and we find as a fact the following: 1

1. From the time of the first radio broadcast, January 30, 1933, over Station WXYZ, Detroit, and seven other Michigan radio stations, the Lone Ranger program has been broadcast, each script with but few exceptions being a complete episode, continuously three times weekly and has grown in coverage so that in 1948 it is broadcast over 179 stations of the Pacific and Blue networks and 67 additional stations in southeastern United States. The program appeals particularly to children. Commencing November 1933 the program has had various sponsors and is presently sponsored by General Mills Inc. and the American Baking Company.

2. From its first appearance, September 11, 1938, in the New York Journal American, the Lone Ranger comic or cartoon strip has increased its coverage so that in 1948 it appears through license arrangements with King Features Syndicate in 82 United States and 22 foreign countries' Sunday papers, and in 129 United States •and 14 foreign countries’ daily papers.

3. Republic Pictures have produced under license two movie serials portraying episodes of the Lone Ranger.

4. Since October 8, 1935, Whitman Publishing Company of Racine, Wisconsin, and Grosset & Dunlap of New York have under license published books of Lone Ranger adventure stories.

5. From July 12, 1938, by license Kilgore Manufacturing Company, an Ohio ■corporation, and other manufacturers, distributors and miscellaneous vendors have been permitted to sell various articles of merchandise identified as having some connection with the Lone Ranger.

6. Over four million children throughout the United States have been enrolled in the Lone Ranger Safety Club, four awards have been made for safety, two C.I.T. foundation awards. The purpose •of the Club is to promote and foster good •sound amusement, respect for parents, respect for law and order, and is especially devoted to the protection of life and limb,

7. Articles telling the story of the origin, rise and success of the Lone Ranger program have appeared in the Saturday Evening Post of October 13, 1939; Liberty Magazine of March 25, 1944; and Pic Magazine of May 5, 1945.

8. From the time of the conception of the Lone Ranger program by George W. Trendle of the Kunslcy (now King)-Trendle Broadcasting Corporation, and the subsequent assignment of all rights therein to the plaintiff, incorporated by the State of Michigan January 31, 1935, to date, upwards of one million dollars have been invested in the creation, distribution, exploitation and advertising- of the Lone Ranger, the characters and objects named in the program and all things incidental thereto.

9. To protect its trade-mark, trade-name and copyrights, the trade-mark was registered with the State of Michigan; the trade mark and articles of incorporation were registered with the United States Bureau of Patents. Each individual manuscript of the radio programs, comic or cartoon strips in the newspapers and comic books, all books published, as well as all forms used in connection with the Lone Ranger Safety Qub, and photographs portraying the Lone Ranger in his distinctive mask and cowboy regalia, his horse Silver, and the Indian Tonto, have been noticed and copyrighted.

10. In every case where licenses have been granted the plaintiff has exercised strict and continuous supervision so that its aims and objectives of promoting law, good morals and safety may not be interfered with, and so that the high standard of quality and excellence of its product may be maintained.

11. The outstanding physical characteristics of the Lone Ranger episode story on the radio, in the movies, and in the comic and cartoon strips and books are the name “The Lone Ranger,” the cowboy garb, the *193 large hat, the mask, the silver trappings, the horse Silver, the unique cry or call “Hi Yo Silver” and “Hi Yo Silver Away,” the little boy Dan Reid, and the Indian Tonto. Actually the Lone Ranger is a created fictional character, a mythical western cowboy. The words “Lone Ranger” do not describe any living person except insolar as such person might be employed to dramatize the literary property.

12. The aim of those who conceived the idea was to produce a show portraying life in the west between 1865 and 1890. The principal character rides about masked and on a white horse named Silver with a distinctive call “Hi Yo Silver” and “Hi Yo Silver Away,” and with his Indian companion Tonto. The Lone Ranger’s sole aim and purpose is to spend all his time championing, against tremendous odds, the cause of the oppressed, respect for law and order, honor and respect for parents, safety of children, and to be generally a force for good in redressing the wrongs of the community, and then disappear immediately from public gaze. Mystery was to be vital to his role; his identity was to be absolutely unknown. His character and actions were to be exemplary, his English perfect, his diction clear and distinct. No bad habits’ were to be portrayed; no smoking, swearing, gambling or drinking. His conduct was to be such as children would strive to emulate. In short, he was to become a popular hero and an idol of children. The name of “The Lone Ranger,” the Indian “Tonto,” and the phrase “Hi Yo Silver” and “Hi Yo Silver Away” have become by-words in the national vocabulary. The result is that the plaintiff has built up immense public good will and a business of great value.

13. All rights, title and interest in and to the dramatic literary composition “The Lone Ranger,” including the title and names of characters and of the horse “Silver” and the distinctive cry “Hi Yo Silver” and “Hi Yo Silver Away,” the mask, the cowboy regalia, silver saddle, and any and all adaptations thereof when used in conjunction aie the sole and exclusive property of the plaintiff.

14. The only time the plaintiff authorizes the appearance of a person as “The Lone Ranger” at places outside the City of Detroit is on occasions of great importance, and then only under plaintiff’s direct supervision and control, the agreement permitting the second parly to advertise in a limited way.

15.

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Bluebook (online)
79 F. Supp. 190, 78 U.S.P.Q. (BNA) 244, 1948 U.S. Dist. LEXIS 2258, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lone-ranger-inc-v-currey-pamd-1948.