Lighthawk v. Robertson

812 F. Supp. 1095, 25 U.S.P.Q. 2d (BNA) 2014, 1993 U.S. Dist. LEXIS 1522, 1993 WL 33397
CourtDistrict Court, W.D. Washington
DecidedFebruary 8, 1993
DocketC92-1237D
StatusPublished
Cited by1 cases

This text of 812 F. Supp. 1095 (Lighthawk v. Robertson) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Lighthawk v. Robertson, 812 F. Supp. 1095, 25 U.S.P.Q. 2d (BNA) 2014, 1993 U.S. Dist. LEXIS 1522, 1993 WL 33397 (W.D. Wash. 1993).

Opinion

ORDER

DIMMICK, District Judge.

Plaintiff LightHawk, the Environmental Air Force (“LightHawk”) is a small environmental organization that has sued the Chief of the United States Forest Service (“Forest Service”) in a declaratory judgment action. LightHawk claims that the Forest Service cannot prevent it from publishing a political advertisement featuring a depiction of a chainsaw wielding Smokey Bear. Both parties have moved for summary judgment. As the proposed application of the statute and regulation authorizing the Forest Service to prohibit LightHawk from using Smokey Bear abridges the organization’s First Amendment rights, summary judgment must be granted in favor of LightHawk.

BACKGROUND

The background of this case is simple and undisputed. LightHawk ran a political advertisement in several newspapers between May 18 and May 20, 1992. The advertisement criticized the Forest Service’s management of public lands, and featured a drawing of Smokey Bear with a chainsaw partially hidden behind his back. Printed below the caricature was the slogan, “Say it ain’t so, Smokey.” See attached Exhibit A.

On July 6, 1992 F. Dale Robertson, Chief of the Forest Service, sent a letter to LightHawk’s Seattle office advising it to stop its unauthorized use of Smokey Bear and indicating that if the use continued LightHawk would be sued for injunctive relief. The Forest Service cited to 16 U.S.C. § 580p-4(a), which reads:

(a) Whoever, except as provided by rules and regulations issued by the Secretary, manufactures, uses, or reproduces the character “Smokey Bear” or the name “Smokey Bear” or a facsimile or simulation of such character or name in such a manner as suggests “Smokey Bear” may be enjoined from such manu *1097 facture, use, or reproduction at the suit of the Attorney General upon complaint by the Secretary.

This statute was enacted as part of the Conservation Act of 1974, which added the enforcement mechanism of section 580p-4(a) to the criminal sanctions that were already available to prevent the unauthorized use of Smokey Bear. 18 U.S.C. § 711. 1 The Act also indicates that “the name and character ‘Smokey Bear’ ” were originated by the Forest Service of the United States Department of Agriculture in cooperation with the Association of State Foresters and the Advertising Council. 16 U.S.C. § 580p. Further the “name and character” Smokey Bear are declared to be “the property of the United States.” 16 U.S.C. § 580p-l. Congress intended the original passage of the laws regulating use of the image of Smokey Bear to protect the government’s interest in Smokey Bear so that the character’s value to the campaign against forest fires would not be diminished. See S.Rep. No. 1128, 82nd Cong., 2nd Sess. (1952), reprinted in 1952 U.S.C.C.A.N. 1484-86.

The Forest Service has promulgated regulations to implement the laws protecting the Smokey Bear character. The regulation that controls non-commercial uses of Smokey Bear reads:

The Chief [of the Forest Service] may authorize the use of Smokey Bear for non-commercial educational purposes, without charge, when such use is essentially as a public service, and will, in his judgment, contribute to public information and education concerning the prevention of forest fires. 2

36 C.F.R. § 271.3.

In response to the Forest Service’s demand that it stop publishing the Smokey Bear advertisement or risk litigation, LightHawk filed this declaratory judgment action claiming that the application of the statute and regulation to the advertisement abridged LightHawk’s First Amendment rights. Both sides have moved for summary judgment, and both concede that the facts are undisputed. Thus summary judgment is warranted pursuant to Fed.R.Civ.P. 56 as the Court need only decide a matter of law.

DISCUSSION

The issue before the Court is whether the threatened application of the statute and implementing regulation affecting unauthorized non-commercial uses of the character Smokey Bear unconstitutionally abridge LightHawk’s First Amendment free speech rights. 3 LightHawk believes that the Forest Service may not limit its non-commercial use of Smokey Bear because the limitation is based on the content of LightHawk’s message. The Forest Service, however, claims it owns the character Smokey Bear just as it owns other forms of property, and that it may prohibit LightHawk from diminishing the value of Smokey Bear by putting it to an unauthorized use that does not further the forest fire prevention theme.

A. The Appropriate Level of Scrutiny

The first question to decide in determining if the statute and regulation are uncon *1098 stitutional as applied to LightHawk is what level of scrutiny to apply. Should the Court employ the level of scrutiny generally applicable to content based regulations of protected speech, or should the Court use the less stringent standard of scrutiny appropriate for examining commercial speech regulations, and time, place, and manner restrictions of speech?

LightHawk challenges 16 U.S.C. § 580p-4(a) and the implementing regulation, 36 C.F.R. § 271.3 only as they are applied to non-commercial uses. Specifically, LightHawk objects to the Forest Service attempt to limit its use of Smokey Bear in a political advertisement because that limitation as required by statute and regulation is based on the content of the advertisement. The statute prohibits the use of Smokey Bear unless authorized by regulations issued by the Secretary of Agriculture. 16 U.S.C. § 580p-4(a). The relevant regulation in turn allows the use of Smokey Bear for non-commercial purposes only when the Forest Service determines that Smokey is being used to express an appropriate message that will “contribute to public information and education concerning the prevention of forest fires.” 36 C.F.R. § 271.3.

A statute or regulation that places a burden on speakers due to the content of their speech is “presumptively inconsistent with the First Amendment.” Simon & Schuster, Inc. v.

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Bluebook (online)
812 F. Supp. 1095, 25 U.S.P.Q. 2d (BNA) 2014, 1993 U.S. Dist. LEXIS 1522, 1993 WL 33397, Counsel Stack Legal Research, https://law.counselstack.com/opinion/lighthawk-v-robertson-wawd-1993.