Letsch v. Southern Proper Hospitality, LLC

District Court, District of Columbia·Decided May 29, 2024·No. Civil Action No. 2021-1840·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

MIRJAM LETSCH, Plaintiff,

v.

Civil Action No. 21-1840 (TJK)

SOUTHERN PROPER HOSPITALITY GROUP, LLC, et al.,

Defendants.

MEMORANDUM OPINION

Mirjam Letsch is a professional photographer who took the photo below that caught the eye of those planning to open Gypsy Kitchen, a restaurant in Atlanta, Georgia.

ECF No. 1-1. Gypsy Kitchen paid Letsch to use the photo as a mural on one of the restaurant’s walls. Years later, the owners of Gypsy Kitchen opened another such restaurant in Washington, D.C. and used the photo in the same way. Letsch demanded to be compensated, but the owners refused, asserting that they had already purchased a license to use the photo. This suit for copyright

infringement followed. The parties now cross-move for summary judgment. The Court will grant in part Letsch’s motion, as far as it seeks to establish Defendants’ liability for copyright infringe- ment related to the photo’s use in Gypsy Kitchen’s D.C. restaurant and her entitlement to actual damages and any profits related to that infringement. The Court will deny her motion as far as it seeks an exact amount of those damages, and to the extent it seeks liability related to the photo’s use in the Atlanta restaurant. Conversely, the Court will grant in part Defendants’ motion, to the extent it seeks to establish their lack of liability for infringement related to the photo’s use in the Atlanta restaurant and as far as the motion seeks judgment on Letsch’s request for statutory dam- ages under 17 U.S.C. § 504(c)(1), which Letsch herself concedes are improper. The Court will otherwise deny Defendants’ motion. I. Background Mirjam Letsch is an experienced professional photographer residing in the Netherlands.

ECF No. 39-1 ¶ 29. In 2007, she took a photo, which she titled, “Portrait of a woman from the Bhopa tribe in the Indian desert state of Rajasthan, drinking chai (traditional masala tea).” Id. ¶¶ 1–2. In 2021, she registered that photo with the United States Copyright Office. Id. ¶ 3.

Southern Proper Hospitality Group, LLC (“SPHG”) is an Atlanta-based hospitality busi-

ness that owns and operates several restaurants. ECF No. 39-1 ¶ 31. Chris Hadermann is SPHG’s managing partner. Id. ¶ 33. In 2014, SPHG began planning to open a new restaurant, the “Gypsy Kitchen,” in Atlanta, Georgia. Id. ¶ 4. They employed an architecture firm, Lacina Heitler Archi- tects (“LHA”), to design and build the restaurant. Id. ¶ 5. Several years later, SPHG began plan- ning a second Gypsy Kitchen in Washington, D.C. Id. ¶ 22. This time, they employed RDstudio Drafting Services, Inc., as the architect for the project. Id. ¶ 23.

As plans to open the first Gypsy Kitchen in Atlanta were underway, Matthew Buyer, an LHA employee, contacted Letsch through her website. ECF No. 39-1 ¶¶ 37–38. He asked about

purchasing the digital image and using it “as a permanent large feature (wall mural)” for one of LHA’s projects. ECF No. 33-7. He added, “I’m uncertain on what usage terms and categories it should be considered as in the online order form.” Id. And he asked Letsch, “[c]an you help give us a sense of what using this image may cost and how we could purchase it?” Id.

Letsch responded the same day asking for more details, such as “in what kind of a location will the wall mural be? Size?” ECF No. 33-8. She also explained that “[t]he image is model- released, so no problem using it.” 1 Id. Buyer replied that LHA hoped to use Letsch’s image in a restaurant LHA was designing in Atlanta. ECF No. 39-1 ¶ 7. The photo was to be used “as a large mural on one of their dining room walls.” ECF No. 33-9. He added that the “desired size is approximately 14’x14’” and that “we were planning on printing it on a thick wall covering type vinyl.” Id. But Letsch needed additional clarification; it was unclear to her whether Buyer “would like to use the photo one time (mural or vinyl) or twice (mural and vinyl).” ECF No. 33-10. Buyer clarified that “[w]e plan to use it only once as a large format vinyl print @ 4m x 4m” and that he “described it previously as a mural because it will be ‘mural’ size.” Id.

With those clarifications, Letsch wrote to Buyer, “[i]f you use my photo only for the ‘mu-

ral’ as specified by you, I can offer you the (model released) photo at € 1000.” ECF No. 33-11. After Buyer got confirmation from SPHG to proceed, see ECF No. 37-5, Letsch and Buyer worked out final details, such as the method of payment and file transfer, see ECF No. 33-12, 33-13. Among other questions, Buyer asked, “[h]ow do you grant the license? Do you want to provide a written document?” ECF No. 33-12. Letsch responded, “[w]hatever is convenient for you. I have a model release, signed by the woman, here with me.” ECF No. 33-13.

1 A “model release” is an agreement signed by the subject of a photograph that allows the photographer to publish or otherwise commercialize the image. See Tharpe v. Lawidjaja, 8 F. Supp. 3d 743, 779 (W.D. Va. 2014) (defining “model release”).

A few days later, Hadermann sent Letsch a payment of €1000 via PayPal. ECF No. 33-15.

Letsch then sent the photo, an invoice, and the model release to Buyer. ECF No. 33-14. The model release confirmed that the subject of Letsch’s photo had permitted Letsch to use the photo for any purpose. ECF No. 33-16. Meanwhile, the invoice included a note stating, in all caps, “PHOTO TO BE USED FOR RESTAURANT MURAL (ONLY).” ECF No. 33-17. It also stated, “[f]or all other use: please contact me first.” Id. Buyer confirmed receipt of the image and docu- ments and thanked Letsch “for creating such a striking photo and giving us permission to use it.” ECF No. 33-14. Over the next few years Letsch’s photo was included in many of Gypsy Kitchen’s social media posts and promotional materials. See, e.g., ECF No. 37-25 (Gypsy Kitchen’s Face- book cover photo), 37-26 (compilation of social media posts and promotional materials incorpo- rating Letsch’s photo).

Years later, SPHG decided to open another Gypsy Kitchen in Washington, D.C. See ECF No. 39-1 ¶ 92. Hadermann contacted Josh Heitler of LHA to ask about “the Gypsy Mural,” saying, “I was trying to find the string about us licensing the photo, I was unsure if we could use it again for DC, so I thought I would check with you and see if you remembered who/how we were able to get the rights to use?” ECF No. 37-9 at 3. In response, Heitler forwarded the invoice and the model release, noting that the two documents led him “to believe we might need to reach out to them again to license it for another location but there may be some room for interpretation.” Id. at 2. Hadermann, “being a little bit cheeky,” ECF No. 37-4 at 7, responded, “[h]aha, exactly, my interpretation is, it’s still being used for a ‘restaurant mural only’:),” ECF No. 37-9 at 2. In a separate email, Hadermann explained, “I feel like the language on the licensing, does allow for a restaurant mural use, which this is, so I feel like this could be interpreted ok?” Id. at 9–10.

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