Leesburg Imports, L.L.C., t/a Leesburg Honda v. D.B. Smit, Commissioner, and

CourtCourt of Appeals of Virginia
DecidedJune 10, 2008
Docket1916074
StatusUnpublished

This text of Leesburg Imports, L.L.C., t/a Leesburg Honda v. D.B. Smit, Commissioner, and (Leesburg Imports, L.L.C., t/a Leesburg Honda v. D.B. Smit, Commissioner, and) is published on Counsel Stack Legal Research, covering Court of Appeals of Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Leesburg Imports, L.L.C., t/a Leesburg Honda v. D.B. Smit, Commissioner, and, (Va. Ct. App. 2008).

Opinion

COURT OF APPEALS OF VIRGINIA

Present: Judges McClanahan, Petty and Senior Judge Annunziata Argued at Alexandria, Virginia

LEESBURG IMPORTS, L.L.C., t/a LEESBURG HONDA MEMORANDUM OPINION * BY v. Record No. 1916-07-4 JUDGE ELIZABETH A. McCLANAHAN JUNE 10, 2008 D.B. SMIT, COMMISSIONER, VIRGINIA DEPARTMENT OF MOTOR VEHICLES AND AMERICAN HONDA MOTOR COMPANY, INC.

FROM THE CIRCUIT COURT OF LOUDOUN COUNTY Thomas D. Horne, Judge

William T. Lehner (Andrew Biondi; S. Vernon Priddy III; Sands Anderson Marks & Miller, on briefs), for appellant.

Erik K.G. Fiske, Senior Assistant Attorney General (Robert F. McDonnell, Attorney General, on brief), for appellee D.B. Smit, Commissioner, Virginia Department of Motor Vehicles.

Steven A. McKelvey, Jr. (Philip B. Morris; Lauren E. Hutcheson; Nelson Mullins Riley & Scarborough, LLP; Morris & Morris, PC, on brief), for appellee American Honda Motor Company, Inc.

Leesburg Honda appeals from the trial court’s order upholding the Commissioner’s decision

denying Leesburg Honda a hearing to protest establishment of a new Honda dealership. We affirm

the trial court.

* Pursuant to Code § 17.1-413, this opinion is not designated for publication. I. Background

Pursuant to Code § 46.2-1569(4), 1 American Honda advised Leesburg Honda it had

approved the establishment of a new Honda dealership at Stonecraft Center Court in Chantilly.

Leesburg Honda filed a petition of protest with the Commissioner asserting that the proposed

dealership, to be located 14.4 miles from Leesburg Honda, was within Leesburg’s relevant market

area (RMA). 2 Leesburg Honda asserted it had a statutory right to protest the establishment of the

1 Code § 46.2-1569(4) makes it unlawful for an automobile manufacturer

[t]o grant an additional franchise for a particular line-make of motor vehicle in a relevant market area in which a dealer or dealers in that line-make are already located unless the franchisor has first advised in writing all other dealers in the line-make in the relevant market area. No such additional franchise may be established at the proposed site unless the Commissioner has determined, if requested by a dealer of the same line-make in the relevant market area within thirty days after receipt of the franchisor’s notice of intention to establish the additional franchise, and after a hearing on the matter, that there is reasonable evidence that after the grant of the new franchise, the market will support all of the dealers in that line-make in the relevant market area. 2 “Relevant market area” is defined as follows:

1. In metropolitan localities, the relevant market area shall be a circular area around an existing franchised dealer with a population of 250,000, not to exceed a radius of 10 miles, but in no case less than seven miles.

2. If the population in an area within a radius of 10 miles around an existing franchised dealer is less than 250,000, but the population in an area within a radius of 15 miles around an existing franchised dealer is 150,000 or more, the relevant market area shall be that area within the 15-mile radius.

3. In all other cases the relevant market area shall be an area within a radius of 20 miles around an existing franchised dealer or the area of responsibility defined in the franchise, whichever is greater. In any case where the franchise agreement is silent as to area of responsibility, the relevant market area shall be the greater of an area within a radius of 20 miles around an existing franchised dealer or that area in which the franchisor otherwise requires the franchisee to make significant retail sales or sales efforts. -2- proposed dealership and sought a hearing to determine whether the market would support all of the

Honda dealers in the RMA. Leesburg Honda later supplemented its petition with a population study

conducted by Technical Associates that analyzed the population within a 10-mile and 15-mile

radius of Leesburg Honda. Using Census 2000 population data, the study indicated the population

within a 10-mile radius was 170,671 and the population within a 15-mile radius was 436,797.

Because the population was less than 250,000 within a 10-mile radius and more than 150,000 within

a 15-mile radius, the RMA of Leesburg Honda was 15 miles under the Census 2000 statistics. 3 The

study also indicated that if using the Claritas 2006 Estimated Population,4 the population within 10

miles of Leesburg Honda was 263,275 and the population within 15 miles was 575,357. Since the

population within 10 miles of Leesburg Honda exceeded 250,000, the RMA was between 7 and 10

miles. 5 The study concluded that Leesburg Honda’s RMA should be based “on the more lenient of

the two permissible population sources,” the Census 2000 population.

In determining population for this definition, the most recent census by the U.S. Bureau of the Census or the most recent population update, either from the National Planning Data Corporation or other similar recognized source, shall be accumulated for all census tracts either wholly or partially within the relevant market area.

Code § 46.2-1500. 3 “If the population in an area within a radius of 10 miles around an existing franchised dealer is less than 250,000, but the population in an area within a radius of 15 miles around an existing franchised dealer is 150,000 or more, the relevant market area shall be that area within the 15-mile radius.” Code § 46.2-1500(2). 4 Claritas is the successor to National Planning Data Corporation and agreed by both parties to be a recognized source. Neither party disputed the reliability of this source. 5 “In metropolitan localities, the relevant market area shall be a circular area around an existing franchised dealer with a population of 250,000, not to exceed a radius of 10 miles, but in no case less than seven miles.” Code § 46.2-1500(1).

-3- In response to Leesburg Honda’s petition of protest, American Honda asserted that

Leesburg Honda had no standing to protest the establishment of the new dealer since, using the

most recent population data, the RMA for Leesburg Honda was 10 miles and the new dealer

would be located more than 14 miles from Leesburg Honda. American Honda submitted its own

study performed by Urban Science Applications, Inc., which concluded the RMA for Leesburg

Honda was limited to 10 miles based on the dense population around the dealership. By

affidavit, James A. Anderson, president of Urban Science Applications, stated based on the most

recent Claritas update, the 2006 total population of the census tracts wholly or partially within a

circle of 10 miles radius around Leesburg Honda was 288,803. He further stated that even

excluding certain census tracts excluded by Technical Associates, the population still exceeded

250,000. Therefore, Anderson concluded the RMA for Leesburg Honda was a circle with a

10-mile radius.

The Commissioner determined that Leesburg Honda did not have standing to request a

formal evidentiary hearing to protest the establishment of the new dealership. The

Commissioner noted that neither party disputed Claritas was a recognized source for the recent

population update referenced in the statute. Rejecting Leesburg Honda’s argument that it could

choose the population data more “lenient” to its position, the Commissioner decided the 2006

data, presented by both parties, was appropriate to use and gave a more accurate picture of

Leesburg Honda’s RMA. The Commissioner found that the RMA was a 10-mile radius, and

since the proposed dealership would be located at least 14 miles from Leesburg Honda, the

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Kitchen v. City of Newport News
657 S.E.2d 132 (Supreme Court of Virginia, 2008)
Citland, Ltd. v. Commonwealth Ex Rel. Kilgore
610 S.E.2d 321 (Court of Appeals of Virginia, 2005)
Avante at Lynchburg, Inc. v. Teefey
502 S.E.2d 708 (Court of Appeals of Virginia, 1998)
Carter v. Gordon
502 S.E.2d 697 (Court of Appeals of Virginia, 1998)
Provident Life & Accident Insurance v. Walker
59 S.E.2d 126 (Supreme Court of Virginia, 1950)
Virginia Real Estate Commission v. Bias
308 S.E.2d 123 (Supreme Court of Virginia, 1983)
Marsh v. City of Richmond
360 S.E.2d 163 (Supreme Court of Virginia, 1987)
Johnston-Willis, Ltd. v. Kenley
369 S.E.2d 1 (Court of Appeals of Virginia, 1988)
Atkinson v. Virginia Alcoholic Beverage Control Commission
336 S.E.2d 527 (Court of Appeals of Virginia, 1985)

Cite This Page — Counsel Stack

Bluebook (online)
Leesburg Imports, L.L.C., t/a Leesburg Honda v. D.B. Smit, Commissioner, and, Counsel Stack Legal Research, https://law.counselstack.com/opinion/leesburg-imports-llc-ta-leesburg-honda-v-db-smit-commissioner-vactapp-2008.